Web Site Search Engine and Directory Submission 

For the purpose of this article, I am going to talk about the benefits of search engine optimization and how you can improve your sites ability to show up on the first page of the search engine results.

Search engines use what is known as algorithms to determine a sites relevancy on any given keyword.  By the way, do not let the word algorithm scare you. I know it sounds like rocket science and to a degree, there is a certain element of that involved in it. With that said, an algorithm is basically a mathematical formula that enables a search engine to understand what your site is about and how to rank it.

Within the algorithm itself there is a certain emphasis placed upon on page factors and off page factors. These days it is said, yet know one can say exactly, that the greater emphasis is placed upon off page factors to determine a sites relevancy on any given keyword.

Let me quickly explain what on page and off page means. When you structure a webpage you are going to use a keyword, example “golf techniques”. Throughout the page you will use that keyword a number of times in the content.

This determines the keyword density. If you get the keyword density right, the search engines will rank your site better than someone who does not. This is the easiest part of search engine optimization.

The more difficult aspect of search engine optimization is getting links back to your site that has your keyword embedded in it. The process of off page optimization is similar to that of a democracy. The more people that vote for you the more you will be elevated in the ranks. However it’s not just about the number of people who vote for you it is also about who votes for you.

If you have links coming back from a site that has a poor quality score this may actually work against you. An example of this would be a link farm. However if you have links coming back from a quality site you will rank higher.

The easiest way to go about getting links pointing to your site is by submitting your site to various directories that have categories relevant to your sites content. Once again, not all directories are created equal and Google uses a measuring tool called page rank to determine the importance of a site.

For example, a paid listing on Yahoo’s directory will carry more weight than a link coming from a free directory. Even within the free directories, certain sites rank better than others. DMOZ, for example, is a good directory to have a link coming back to your site from. With that said, a good volume of links pointing back to your site with the relevant keyword in general is beneficial.

However, Google is smart enough to know that people who make a payment for a directory listing are more serious about their business over those who do not.

To conclude, the benefits of your site showing up on the first page of Google are many. One being credibility and it is proven that search engine traffic converts at a higher rate over that of advertised traffic.

After all, if you want your site to make money, you will need to convert traffic to sales. So you should submit your site to various directories in order to get on the first page of the search results and as a result make more money.

FREE SEARCH ENGINE SUBMISSION SERVICE