Are Traffic Exchanges Really Worth It?
You have decided to use one of the many traffic exchanges to get traffic to your site and still no sales. A traffic exchange program simply is not the most effective way to get quality traffic to your website. It’s not my intention to knock the traffic exchange business but to point out to new web entrants that there should be other areas of concentration.Â
The basis of a traffic exchange program is simple: your site is shown to someone else (another network member) each time you view another site or two other sites. Some exchanges work on a 2:1 or 3:1 ratio that is for every three sites you view they will show your site once on their network. All of this is free because you are participating in viewing other member’s sites as part of the program. The criteria for getting page views of your own site is that you must stay on each site you view for a specified time say 15-20 seconds in order to get your viewing credit. Each time you do this, you receive a credit. Remember though that you are viewing sites in a network and that those credits you are accumulating are being viewed by members just like you who are in just as much of a rush to get to the next site as you are.
What’s the problem with this you may ask? Simply that the page views that you are working so hard to get are not being viewed by potential buyers of your products but by other members whose sole interest, like you, is to accumulate as many credits as possible. Not an especially great use of your time unless you consider getting high traffic to your site is your only concern. It could very well be that your only consideration is to have a high ranking in the traffic ranking sites. Then utilizing a click exchange will get you there with a lot of hard effort on your part.
A traffic exchange can be helpful if your target market is other website owners in your niche as they will have to view your site for at least 20 seconds. If your product is worthwhile and you have a compelling message you may get sales from those views.
The point I am attempting to make is that traffic exchanges are not the best value for getting quality views and potential buyers to your site. Spend your time instead on developing your keywords and META tags for the search engines, as they will be your best bet in getting the appropriate traffic to your site. There are some great books and sites available to help you get better rankings on the search engine sites.
Rick Carbone
http://www.articlesbase.com/internet-marketing-articles/are-traffic-exchanges-really-worth-it-701825.html
With so much money being soaked into…?
New traffic exchanges are popping up daily, but what is the point of doing them? People pay money to traffic exchanges for "upgraded" membership and yet it doesn’t help your rankings does it? If I understand it correctly, rankings are really based on a lot of factors but none of them are daily hits, or do they? Are traffic exchanges worth the time and money in regards to sales, rankings, and overall website success? I am talking sites like ts25, hit pulse, etc.
Personally I don’t believe they are worth it. However people will still sign up to these traffic exchanges because they fall for the mantra "if you have traffic you will make money".
Sadly this is not the case. Increased traffic can simply cost you more money in bandwidth without the resulting revenue generation.
Why?
Well you need targeted traffic ie traffic which are interested in your information and are highly likely to buy. So you need quality not quantity. Unfortunately the way to get this type of traffic is to put in alot of hard work in Natural SEO, into your products, into your sales copy and into user awareness.
Most people do not want to put the time and effort into doing this. They see an internet site as some kind of panacea, as in, "if I build it they will come and I will make money".
No! The sad truth is that noone will come and you’ll make no money. So build a well written informative niche site based around keyword phrases. Get your linking strategy going. Create great products and sell, sell, sell. It’ll take time but you will see your traffic growing, your revenues growing and you Alexa Ranking going down.
All the best
Susan
References :
http://www.interzoneseo.com/3-Peaks-to-Online-Profitability.html