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This is a problem, I don’t think this sort of company actually exists. By that I mean that most of the sensibly priced companies are pants. The people who know what they are doing and are good at it can and do charge a fortune.
For myself I decided to learn how to do it myself and am getting good(ish) results, it takes a bit longer but i’m getting there.
If you want me to take a look at your site and give you some advice just drop me a line with a bit more info. Don’t worry I’m not selling anything
This one’s a bit of a catch-22. By the time you learn enough about SEO/SEM so that you can separate the wheat from the chaff, you’ll be skilled enough to do it yourself.
Seriously though, spend a few hours reading the forums at Digitalpoint, and then hire some outsourcers for small project, spending 50 quid here and 20 quid there. You’ll gain grown, see what services are available on the market and save a ton of money. References :