Aug
I would like to know what are the industry standards for open rates, clickthrough rates, ect for a good buyers list in the gambling, gaming niche. For example how much could someone reasonably expect to make per year per email on the list??
The average open rate for email campaigns in your industry is just under 15%. Based upon 2009 DMA case studies, you should generate just under $40 for every $1 spent on a properly run email marketing effort.
That being said, you will not receive this type of return without utilizing an email service provider with a stellar sending reputation, which will allow for inbox delivery of your messages. Furthermore, beyond simple delivery, there is a lot that goes into a properly run program. Your goal in this process is to preserve your open rates over time by providing relevant information that inspires continued opens.
Anyway, I don’t want to spend all day explaining email marketing, but I have been an independent consultant for roughly 6 years and have used virtually every email service provider out there and have landed on one that I absolutely love. I will email you my rep’s contact information. He will be able to help you further and provide you with the information you are looking for.
Tell him that the "other clay" sent you and he may set you up with a discount as well.
Actually, it looks like you don’t accept email, so if you want to email me through my profile, I will respond with his contact information.
One Response to "Anyone know an expert email marketer that can tell me email marketing statistics?"
August 14th, 2010 at 6:47 am
The average open rate for email campaigns in your industry is just under 15%. Based upon 2009 DMA case studies, you should generate just under $40 for every $1 spent on a properly run email marketing effort.
That being said, you will not receive this type of return without utilizing an email service provider with a stellar sending reputation, which will allow for inbox delivery of your messages. Furthermore, beyond simple delivery, there is a lot that goes into a properly run program. Your goal in this process is to preserve your open rates over time by providing relevant information that inspires continued opens.
Anyway, I don’t want to spend all day explaining email marketing, but I have been an independent consultant for roughly 6 years and have used virtually every email service provider out there and have landed on one that I absolutely love. I will email you my rep’s contact information. He will be able to help you further and provide you with the information you are looking for.
Tell him that the "other clay" sent you and he may set you up with a discount as well.
Actually, it looks like you don’t accept email, so if you want to email me through my profile, I will respond with his contact information.
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