Bill McRea

Do you want more sales from your website? Seems like a silly question, right? If you are an internet marketer who sells stuff online then you know how much you rely on your website to sell for you 24/7. When you get right down to it, it’s the copy on your website that is attracting those visitors and converting them to paying customers making copywriting a vital skill that all Internet marketers need to know about and at least have some basic familiarity with.

What is copywriting?

Copywriting is basically salesmanship in print. Copywriters use their writing skills to weave a compelling story that draws them in, captures their attention, dissolves their resistance and makes them feel comfortable enough to whip out a credit card and buy what you have to offer.

Since the majority of visitors will require five or more ‘touches’ from you before they will actually buy, copywriting is also part of the follow up process where you use words to create a mutually beneficial relationship with your visitors inviting them back to your website to find the solution to their current challenge.

How can learning about copywriting help me in my online business?

Even if it is not your intention to learn copywriting itself, learning about what makes effective, compelling copy is important when it comes time to hire a professional copywriter. You’ll want to learn about the vital elements of a good sales page even if you don’t plan to try to write it yourself. You will be testing these pages, so it’s important to know what each page should have to attract the right kind of traffic.

After awhile you will soon discover that copywriting will have an influence on all of the content creation that you do for your business whether it’s writing articles, creating scripts for your marketing videos, coming up with PPC ads, and even writing blog posts.  Your copy is what will convert a visitor to a buyer and then to a loyal fan.

What results can I expect from learning copywriting?

If you take the time to study copywriting and apply the skills you learn to writing better copy on your website, or apply what you learn to hire a good copywriter to do the same you can expect better search engine rankings over time because of the improvement in your website’s SEO copy. You can expect more opt-ins and improved conversion rates from your email marketing efforts because of the improved copy going out to your subscribers. You can also expect higher conversion rates on your website after you re-write the copy.

Your website is your 24/7 sales vehicle, but without expertly crafted copy it is not going to generate the amazing results that it could be

Whether you work on learning copywriting skills yourself, or hire a professional copywriter, you should take the time to become familiar with the craft.

Here are a few copywriting resources for you:

Bob Bly’s Copywriting Blog

http://bly.com/blog/

Copyblogger

http://www.copyblogger.com/

Michel Fortin’s blog

http://michelfortin.com/

You should also read books on the topic of copywriting, but most importantly, put what you learn into practice and you will see improvement as you go.

Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.

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Whether your website is a personal blog or a business based site, every person with a site knows the most important aspect is to have traffic. Without visitors and traffic, the website becomes just wasted cyberspace. Many people struggle with the concept of how to generate more website traffic. The good news is there are a variety of ways to drive traffic to your site with little or no money invested. It is a simple matter of checking out what works and thinking creatively.

Consider getting involved with an affiliate program, if you haven’t already. Hosting another company’s products will send more visitors your way when they search for a specific item. This is also a good way to generate some income for yourself as well as receive more website traffic. The products draw visitors in, but hopefully, your amazing website will have them coming back for more. There are services out there that will take care of the majority of business for you. Some even allow you the instant ability to accept credit cards and run the affiliate program for you. This may be the best method for creating more website traffic.

Another highly result driven method for more website traffic is reciprocal linking. This practice is especially useful when your site is linked to similar content websites. For example, if you use your website to sell yoga equipment, linking to another site that focuses on yoga content and tips would be a mutually beneficial link. You get the sales and the other site gets more hits and more visitors reading and commenting. You will want to link with websites that are related to your products, but that are not in direct competition. Networking in this manner and reciprocal linking are excellent ways to generate more website traffic.

If you were blessed with adequate writing skills, then writing articles in your area of expertise is another way to get more website traffic. Writing a few articles a week and submitting them to other relevant websites has the potential of creating new interest in your website. Website content is a precious commodity and your articles have the potential of ending up on an unlimited amount of websites. How this benefits you is that in your byline you include a link back to your site along with the standard information about yourself. Be sure to set the link up to go directly to your sales page. If your homepage isn’t your sales page be careful to not make a new guest search your entire site for the products they want. This method of generating more website traffic is optimal because there is no cost to you and is free advertising.

A unique technique for getting more website exposure is to advertise locally. One way would be to have magnetic signs made with your website’s information on them. Have some extras made and maybe friends and family will help out with your advertising venture. The numbers of people who will see this information is astounding when you factor in vehicle traffic and the number of places you go in one week. The magnets won’t damage the finish of your car and you are taking advantage of a relatively low cost way to generate more website traffic. Add to that any outside help you receive and the Internet traffic from local sources may be just what your website needs.

Getting the attention and additional traffic your website needs doesn’t have to be the near impossible feat that it may seem like. A little bit of research and patience on your part paired with creativity can make your site the envy of its cyberbuddies.

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Blogging is a difficult area for many people to get into. Whether they’re unfamiliar with the technology, unsure of the benefits, or simply unsure of whether it’s worth the personal investment to them, blogs can draw questions and attention from many people. While blogging certainly isn’t for everyone, there are many circumstances where starting a blog can be both a beneficial professional, financial and education experience, offering anyone the ability to promote themselves and stand out from the crowd. Here’s a quick rundown of five of the best reasons to start a blog, along with detailed reasons for each one.

#1 – When your name is out there, you can control what people see when they search for your name. Unless you’re called Joe Smith, it’s unlikely that there’s anyone else with your name that’s blogging on the same subject as you. When you control the content that’s tied to your name, you control what people see when they search for you, and in turn their impressions of you.

#2 – It gives you the opportunity to market yourself online. Without a blog, you’re just another person lost in the noise of the internet. Start a blog and you can control what people see when they research you, allow potential contacts and employers to see what you’re thinking, and advertise your skills and abilities to the entire online world.

#3 – With a blog, you can improve your writing skills and develop a voice. A lot of wannabe writers look for shortcuts to success, and the truth is that there are none. Develop a voice and you can stand out from everyone else, and market yourself on your communication skills. With the internet making everyone’s communication platform equal, those with the greatest communications skills are invariable the ones that will be given the most attention. Starting a blog gives you the chance to develop and refine these skills.

#4 – You can connect to people that share your interests and ambitions. There’s a lot of talk in social media circles of ‘connecting’. While blogs are nothing new in terms of social media, they’re ultimately one of the most important connection tools on the internet. Let people know what you’re thinking, and connect with influentials and like-minded people by sharing your thoughts, research, and opinions with them.

#5- You might just make some money. With the many advertising and monetisation options available to webmasters right now, monetising a blog to produce a small income is as easy as putting up a couple of Google Adsense ads, or selling off small advertising spots to local, or subject related businesses. The most important part of this is that it’s impossible to make a loss blogging. With the free blogging software available you’ll never lose money, and even if you don’t crack a healthy profit, you’ll still develop key skills that allow you to market yourself to employers and other influential people.

Good luck in the blogging world. It’s easier than it looks to just jump straight into it, and the benefits and rewards of participating are endless and important.

To learn more about blogging, check out the free Atomic Blogging report.

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