Bill McRea

Your marketing funnel is another name for the path that people take from being a visitor to your site, to being a prospective customer and then a customer. If you have been in business for any length of time and you have sold goods and services then you have a marketing funnel. The purpose of this article is to give you some ideas for refining and optimizing that process so that you can be very intentional about how you move people through the funnel and then retain them as loyal, satisfied customers.

We use a funnel as a visual metaphor because large number of leads goes into the wide part at the top, and a smaller number of those leads comes out the other end as paying customers. But it’s not always a smooth process. You can have a lot of website traffic that sends lots of people into the funnel, but not enough of them are converting to leads and then to sales. You could also have the challenge of not having enough traffic to send people through the funnel. Regardless of what is going on now, let’s look at some ways that you can optimize the process.

How are you creating the prospects that go into the top of your funnel? What current marketing campaigns are yielding visitors that are qualified enough to move through the funnel? Document these efforts and come up with a way to identify how customers move through this process according to how your business operates.

Beginning at the top, you want to touch your prospective customers as soon as you can and start building rapport, and increasing that all-important, “know, like and trust,” factor. This can be accomplished through email, social media, phone calls or even in person.

Set up mechanisms for monitoring how your prospects are moving through the funnel and try to pin-point potential areas where they could get stuck. What are some of the key ways you are measuring conversions? How effective are your lead generation offers? When people subscribe to your email list do they stay long or do they take the free offers and then un-subscribe?

The ultimate goal in all of this is to create a system for ushering your visitors through the process of becoming a customer, and then encouraging your customers to become repeat customers. It’s important to make sure that your products and services are designed to serve your audience at the various stages of their maturity through the sales cycle. You might have a lower-priced introductory product, and then a series of more advanced or more expensive products that you can offer to your customers.

Keep a system in place to continue to nurture prospects that might take a longer time than you expect to move through your funnel. When they have had enough exposure to your brand, when they see you as a trusted, subject matter expert, or simply when the time is right for them to make a purchase they will feel completely comfortable buying from you.

Do you want to learn more about how to grow your online business? Visit http://www.mcreasite.com/blog where you will discover lots of resources about Internet marketing and affiliate marketing today.

If you are using a free website analytics package such as Google Analytics and the like, you are more than likely leaving money on the table. There are some premium website analytics tools that will automate the testing and tracking of your website’s traffic, and help you gain the insight to convert more of your current traffic to sales.

Let’s take a look at some of the information that you want to be able to get quickly and easily from your website analytics software.

You want to choose website analytics tools that will show you visitor value and customer lifetime value so that you can take the steps to improve those numbers and help your business grow.

Can you tell right now how much it is costing you for each lead that your website generates? Knowing your cost per lead and what each lead is worth to you per month will help you become more efficient at generating leads. Another metric you can discover is what percentage of leads actually gets converted into customers. Raise this number and your website is making you more money on the same traffic.

You know the value of testing and tracking the various aspects of your website, so when you use web site analytics you will know what is working best so that you can optimize those pages and get a better ROI.

Other important information includes knowing how many new customers you are getting each day, being able to track both your online and offline advertising and seeing whether it is profitable for you or not. You want to know how many unique visitors are landing on your website each day and the traffic sources that are bringing them to you.

With premium website analytics software you can easily get all of this data and more automatically without the need for you to figure out how to create and run a report.

What you want your website analytics software to do is provide you with the critical information that has a direct impact on your profits, and free solutions just can’t do that for you. And as a business owner you don’t want to spend too much of your valuable time fussing over bounce rates and browser stats. The best premium website analytics software works hands free in an automated way to deliver the timely data you need to keep your business in profit.

If you’re an Internet marketer who sells information products and services your website is the life’s blood of your business. You need to keep an eye on the numbers so that you can keep improving them. If you own a retail location but you also have a website to drive customers to your store, website analytics can help your site become more efficient at generating and converting leads.

So, take another look at your free website analytics tools and see if they are providing the actionable information that you need to keep your website running at its peak of efficiency and generating the most profits possible.

Premium website analytics software like MyeMetrics, can help you improve your website’s profitability. For more information about other tools and strategies for growing your online business, visit, http://mcreasite.com/blog today.

Your website’s conversion rate is the percentage of visitors who visit your site and take the action that you want them to take whether that is to sign up for an email list, leave a comment or make a purchase. Conversion rate is different from things such as SEO or PPC where you can get a better return for your money if you just spend more. In many respects, improving your website’s conversion rate won’t actually cost you much money at all, but it does take some thoughtful planning and creativity in order to generate greater results from the traffic you are already getting.

Conversion tracking is all about analyzing exactly where your website’s traffic is coming from, and figuring out what visitors are doing when they land on your site so that you can make improvements where necessary to increase your conversion rate.

Conversion tracking can be accomplished by the use of analytics software that analyzes a whole host of factors on your site including which search engines they are coming from, referring websites, what country, and which keywords they type into the search engine to find your site. But analytics software can also track the actions that your visitors take when they land on your site such as the bounce rate, which is how many visitors click away as soon as they land on your site, how long they stay on your site, how many pages they visit, and how many take the desired action that you want them to take.

Because conversion tracking is so critical to your website’s success, there are several website analytics solutions out there that can help you make the most of the traffic that you are getting and make your website more efficient and user-friendly. Here are just a few of the conversion tracking products available:

Google Analytics:

Just a few years ago you would have had to pay thousands of dollars per month for the kind of in-depth website analytics that you can now get for free with Google Analytics.  You can look at simple graphs and charts, or drill down and analyze trends.  You can set goals to track conversions and create all kinds of custom reports.

Clicky

Clicky bills itself as the easiest web analytics service. Designe for single website owners, Clicky has a user-friendly dashboard that integrates with other online services such as Twitter and Feedburner, and it has its own URL shortening service with real time analytics.

Woopra

Woopra is another website analytics service that allows you to watch visitors live as they move through your website, and you can monitor multiple websites simultaneously in tabbed windows.

Conversion tracking is the most important component in your online business because you may be getting a truckload of visitors to your site, but if you have no idea where they are coming from, or what they are doing on your site, then you don’t know what is working and what is not working. It’s been said that you can’t improve what you don’t measure. Conversion tracking helps you to discover what is working, and fix what is not working so that you can constantly improve your website’s results.

For more information about conversion tracking and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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