Bill McRea

Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

Affiliate bloggers know the power of WordPress for creating and managing their blogs, and affiliate marketers know the challenges of dealing with issues such as ad blindness when trying to find ways to capture visitors attention and click where you want them to click. Well, UContext is a contextual advertising program that uses the keywords on Your blog and transforms them into text links to ClickBank products.

With other contextual advertising programs you might earn a few cents when visitors click on the ads on your site, so why not set up ucontext and earn $15. and more when your visitors click on your links and make a purchase.

With Ucontext you get to decide how many links are created and what the links will look like on your blog. If your visitors have been suffering from ad blindness and ignoring the banner ads on your site, these in-text links will get clicked because they are a part of the content that the visitor is reading.

If you’ve had your blog for a long time and have lots of old post moldering away in the archives, this is an efficient way to monetize them and have them generate some revenue for you.

Ucontext saves you time because now you no longer have to go digging through the vast selection of ClickBank products to find those that match your blog’s keywords. Now once you have the plugin installed, when you publish a post, the software automatically creates text links that fit right in with your website’s content.

Concerned about links appearing where you don’t want them? Here’s the level of control that you will have with Ucontext:

• Filters: Refine what Clickbank products are shown by gravity, commissions, etc.
• Choose how many links show on a page
• Add your own Tracking ID’s
• Click Reports: Find out what pages and keyword phrases are getting the most clicks and when
• You can exclude specific pages from receiving in-text links

How to set up ucontext

Setting up the ucontext contextual ad links on your site is as simple as downloading and installing a plugin, which is available for WordPress, Drupal and Joomla. There is also a PHP library for those who want to create their own customizations.

While the plugin is free, membership to Ucontext and use of the API is billed on a recurring monthly basis, which can be cancelled at any time. Price points for membership range from an annual membership for either one website, the Pro level with five sites, and the Unlimited option for an unlimited number of websites.

Earn a referral income

Another way to generate revenues with Ucontext is through their affiliate program, which pays you a 20% commission at the first level and 5% at the second level.

With Ucontext you’ve got a cure for ad blindness, a fast and easy way to add highly lucrative contextual advertising links to monetize your website’s content and an easy to use plugin that makes it all very simple.

Alternative contextual advertising such as Ucontext is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.

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Web publishers who are looking for alternative contextual ad programs to monetize their website content, or for search-targeted advertising, Chitika search targeted ads are a great solution to consider. In addition to search-targeted ads, Chitika also provides mobile ads and local ads. In this article we’ll take a look at the Chitika advertising program as an alternative to the Google Adsense program or as a complement to it as a way to monetize your content.

How does Chitika work?

When visitors go to their favorite search engine with a specific interest that they are looking for information about, they type what they are looking for into the search bar. Your website shows up in the top search engine results because it s relevant to what they were searching for. When the user clicks on your site, Chitika, using the search query, serves up an ad targeted directly at what the user was searching for.

What Makes Chitika a good alternative to Google AdSense?

You can use Chitika ads along with Google Adsense ads on your website because Chitika ads are not contextual in the way that AdSense ad units are. They are based on search queries. They don’t look like Adsense ad units, which are designed to blend in with the content of your page, while Chitika ads are made to stand out and catch the visitor’s eye.

Chitika also offers eMiniMalls, which are cool little widgets that you can add to your website or blog that contain hand-selected products that fit in with the content of your website. Your visitors can compare products and make an informed buying decision without leaving your website. When they decide to buy, you earn a commission.

Chitika LAX (Local Ad Exchange)

Chitika is at the confluence of local, search and mobile marketing. Advertisers can syndicate their local advertising, and publishers can monetize their local traffic. Whether served to a users laptop, or mobile device Chitika can be served everywhere.

How to get started with Chitika

All you have to do is go to Chitika.com and sign up for free account.  Chitika offers a variety of options for those who are looking to monetize their website traffic. From the eMiniMalls, Pay Per Click, and Pay Per Call mobile ads for your mobile traffic.

After you get approved you will select your ad codes and insert them on your website. There is an extensive knowledge base, support desk and how to videos where you can get your questions answered and learn some new tips and strategies.

If you are running a WordPress blog, there is a Chitika plugin that makes using Chitika ad codes simple and easy to use.

If you have already been using Google AdSense to monetize your website content, you might try adding Chitika ads to see what results you get, but it can also be the perfect alternative to AdSense for your website whether you use the ads for your mobile, local or website traffic.

Chitika search targeted advertising is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.

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So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Search Engine Optimization Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Search Engine

Optimization Expert?

A Search Engine Optimization Expert is one who understands that SEO has two functions: The Search Engine Optimization Expert has to foresee what the customers or potential visitors to your website would like to see as content of your website; and the Search Engine Optimization Expert also has to work within the constraints set by the preferred search engines.

Your Search Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end users, readers or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your Search Engine Optimization Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.

Your Search Engine Optimization Expert should also know that basic keyword research still contributes a lot to effective SEO efforts. This means prioritizing quality hits from quality visitors over just hiking the number of hits you get from the world at large. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Even if you are the most-visited site on the Internet, if that doesn’t translate to revenues for you, then hiring a Search Engine Optimization Expert becomes a useless effort.

Something that is not commonly known except by an actual Search Engine Optimization Expert is that text is not the sole content being eyed by search engines when ranking websites anymore. Nowadays, your Search Engine Optimization Expert should understand that content like news articles, videos and images are also part of the content which are scrutinized by search engines and contribute to your rankings. So a so-called Search Engine Optimization Expert who insists on text-only content has clearly missed the bus so you need to look elsewhere for a better Search Engine Optimization Expert to consult and hire.

Does your Search Engine Optimization Expert know how to use online press releases? Online press releases can be used by your Search Engine Optimization Expert by submitting them to formats like RSS feeds and news sites – and yes, even search engines. Online press releases (in the hands of a competent Search Engine Optimization Expert) can prove to be an effective way for link building to be conducted. But your online press releases should not concentrate on promoting your company name. If your Search Engine Optimization Expert doesn’t know that, tell him to focus instead on providing information and news articles that act as a supplemental service to the Internet community. The Search Engine Optimization Expert should create this type of content from the perspective of the reader, audience or end user. Online press releases are best sent out to target channels at least two times per month. Online press releases are also a good way to integrate target words and phrases into the content so that your Search Engine Optimization Expert is hitting two birds with one stone: keyword usage and promotion of the website.

Your Search Engine Optimization Expert must focus on certain areas in the SEO effort that will make it more effective. Very popular keywords must be placed in the title tag, with less priority on the company name. Your website URL should be as short as possible, yet very concise with use of information. Adding a keyword or two to the URL is also a good idea. User-friendly content that has been written by master writers is great and always a good addition to the website.

Prioritize quality links over mass link building. And have your Search Engine Optimization Expert place a site map on your website for the convenience of your visitors so they don’t get lost.

If you find outsourcing work to a Search Engine Optimization Expert to be rather costly, consider hiring an in-house Search Engine Optimization Expert instead. This may drive down your expenses by a lot, and also gives you more control over what your Search Engine Optimization Expert is doing for you. You might opt for a multidisciplinary Search Engine Optimization Expert team that has IT and Marketing expertise for best results.

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Every website owner knows that website traffic is the key to financial success. Whether you sell products or run affiliate ads, traffic to your website is the most important aspect of making money on the Internet. But before you can generate the traffic you need, like any business, you need a business plan that states your dreams and goals.

The Dream
This may sound a bit silly or unrealistic, but without “dreams” or goals, how do you expect to reach them? Write down your goals and dreams first, no matter how unreachable they may seem. Taking the steps to try to reach them will certainly put you ahead, so don’t limit yourself. Write down your “dreams” in order of importance that of course is relevant to increasing your website traffic.

For example:
1. I want to make 10 million dollars or more a year from my website alone.
2. I want 100,000+ unique website visitors a day.
3. And so on…

Creating Good Content…and lots of it!
The more website content or web pages you have will increase your websites search engine saturation. The more web pages you have indexed my the major search engines, the more opportunities for your website to be found in search results. Always create content that is relevant to your website’s subject matter. Most traffic comes from Google, and Google loves “organic” pages. They should be readable in the real world, and the best way to do this is to “write like you speak”. I suggest creating the organic content for your website first, then begin “tweaking” it using the next step before you upload the web pages into your server. For information on creating Title and Meta Tags for your website which is equally as important, but this tutorial will focus more on getting your website traffic, and less on the aspects of “on-page search engine optimization”.Do the Research
There are many tools and resources online that can help you with “tweaking” your website’s content, but only the best that I have found will be mentioned. So what do I mean by research? You need to find the keywords that people “actually” search for to find websites with your subject matter or niche. Since Google is where most search traffic comes from, I find their tools are the best. Use Google Suggest and Google Adwords Keyword Tool to find keyword suggestions for your website. Google suggest works by typing words into the search box, and as you type, suggestions come up. Write down any relevant combinations you try show find. This tool also show the number of search results for that keyword or phrase. The less the result pages, the easier it is to rank higher. So I recommend finding several with low search results as well as some highly competitive keywords. The Google Adwords Keyword tool allows you to type in a word and find many search keywords and phrases related to that word. Once these terms are collected, reread over your content and replace and/or change words occasionally with the keywords that fit. Just make sure it is readable because your website visitors should always come first.

Get Indexed
The old way of submitting your website to search engines isn’t very efficient, so submit and forget. The best two ways to get your site indexed is one, submitting a sitemap XML file to Google using Google Webmaster Tools. The second way which includes all major search engines is to join forums related to your website’s niche. You can create a “Profile Signature” from the user control panel that has your website address (URL). If the forum is indexed by search engines, they will follow your website URL in your posts when they update their index. Be sure to contribute to forums and don’t spam. Keep your URL out of posts except for your signature. Besides, contributing will generate website traffic from your signature link from forum users in your post.

Reach Out and Socialize
There are many other ways to get traffic besides search engines (Google being tops). Deciding what to do next may depend on your website’s niche. If you write articles well, add them as part of your content and submit them sites that allow you to submit articles, like Digg. The other options out there are the all to famous social networks like FaceBook and MySpace Although these social networks can generate a lot of traffic, your website’s niche can be a factor. They do not provide targeted traffic, so if your website sells toasters, it’s unlikely you will get visitors that will buy. Yes, they may eat toast, but most of the users still live with their parents…who already own one. “All kidding a side”, if your site sells iPhones for example, then this is your target audience.

So to sum up…because you have a lot of work to do, there are many ways to increase your website traffic. The traffic generating ideas mentioned here do work, they just take time and we all know that nothing great comes easy. So be patient, diligent, experiment and the website traffic will increase. Good luck!

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