Bill McRea

Dominate Your Market in a Web 2.0 World: Internet Mastermind Rich Schefren’s business acceleration Course Released Today

How to leverage the tools of Web 2.0 Marketing, such as social networking, to become the most visible and visited business in your industry.

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Delray Beach, Fla. (PRWEB) December 20, 2007 — There are 435 million other Web sites on the Internet. There are over 15 billion Web pages. There are over 1,000,000 blogs in the world. How do you make your Web site/business stand out amongst such competition?

The ‘old school’ marketing model of interrupting (radio, TV, newspaper) is dead and buried … just look at the declining TV audiences, plummeting radio listenership and newspaper industry layoffs for the proof.

Internet mastermind and business coach Rich Schefren supplies answers to this question in his new Business Acceleration Course to be released Thursday, December 20th at 12:00 p.m (EST).

Rich Schefren states, “The ‘old school’ marketing model of interrupting (radio, TV, newspaper) is dead and buried … just look at the declining TV audiences, plummeting radio listenership and newspaper industry layoffs for the proof.”

While traditional marketing channels are drying up, Schefren explained in his free downloadable report The Attention Age Doctrine how savvy business owners, entrepreneurs and marketers are taking advantage of Web 2.0 Marketing tools such as social networking, videoblogs, podcasting and viral marketing to still capture the attention of their audience.

“The problem,” according to Rich Schefren, “is that most online businesses have no clue how to market in this Web 2.0 Attention Age.” Rich Schefren urges entrepreneurs to take notice of how Robert Murdoch purchased MySpace for $580 million and even more importantly, how Google purchased YouTube for $1.5 billion. Both are examples of the future marketing punch of social network sites for business growth.

Rich’s Business Acceleration Course is the first in-depth training ever made available to transform business owners into what Rich calls social networking “Mavens”. Rich explains, “Mavens are the recognized experts (as in recognized by others not self-proclaimed) that others credit with a deep understanding of the overall market, the needs of its customers and the key trends that will affect the overall market.”

Consumers will turn to “mavens” over and over again for their buying suggestions and advice. As a business positions itself as a “maven”, it captures and engages the prospects attention, and ultimately consumer choices making marketing a product or service practically a piece of cake.

Rich Schefren’s Business Acceleration Course includes

• How to make your information stand out amidst all the noise of the Internet, e-mail, videos, newspapers and TV (this explains why you’re having trouble getting a start in your business and how you break through the noise if you’re just starting out).
• How to communicate your message on social networks such as Facebook, Myspace, YouTube, digg and the blogosphere
• How to identify the big problems in any market that nobody else is talking about and claim them as your unique position (the key to finding the right story to deliver in your marketing).
• Rich’s personal coaching on the six step process to become a “maven” in your market practically overnight. Helping Rich teach “mavenship” will be guest mentors such as the world’s highest paid copywriter, Clayton Makepeace.
• 19 DVDs of instruction by the leading Web 2.0 Marketing “Mavens” such as Janet Switzer on product development, Jeff Walker on product launches, Patricia Hutchings on accelerated learning and Mike Filsame on viral marketing.

As he only produces a limited number of courses, Rich highly recommends that interested business owners act fast if they would like to purchase this timely new course. There are over 60,000 readers of his blog, and over 1,500 readers who are already on a Front of the Line Pass who will have first opportunity to preview the Business Acceleration Course. Rich Schefren is uniquely qualified to teach business owners Web 2.0 marketing. He is the “guru to the guru” in online marketing. In other words, the biggest internet marketers have paid generously to be coached by Rich on how they can accelerate their business growth.

Rich’s business strategies has produced over $50 million in profits for his clients. He has personally coached Jay Abraham, Mike Filsaime, Brad Fallon, Jim Edwards, Marlon Sanders, John Carlton, Joel Comm, Yanik Silver and Jeff Walker.

Rich writes a blog on his website, StrategicProfits.com. He constantly educates the marketing community on both innovative and time tested strategies that build business systems.

Media Contact
Brian Johnson
Chief Operating Officer
Strategic Profits
(954) 429-3114
brian@strategicprofits.com

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Viral Marketing Expert Delivers Tips for Creating Word of Mouth

Internet marketing expert Bill Balderaz and online marketing agency ClearSaleing host Web seminar featuring ways to generate online buzz

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Columbus, OH (PRWEB) December 3, 2007 – Online public relations and social networking professional, Bill Balderaz hosted the latest in a series of search engine optimization and marketing webinars from online marketing leader ClearSaleing on November 28th.

Due to the overwhelming feedback from the first webinar, an encore presentation is scheduled for December 5, 2007 at 1:30PM. Pre-registration is available at ClearSaleing.com.

Social networks have great potential in most online marketing campaigns because friends in social networks have the power to link and drive traffic. We listen to our friends and trust their endorsements, both online and offline

ClearSaleing is a leader in Internet marketing, working with Internet retailers and direct marketers to improve the performance of their online marketing campaigns through pay per click, search engine optimization, affiliate marketing, word of mouth marketing and RSS feeds.

Balderaz serves as Director of Viral Marketing for ClearSaleing and is a recognized expert in generating online buzz. He is also founder and President of Webbed Marketing, a full service Internet marketing company. At the webinar, he highlighted seven online public relations and social networking tools to increase online buzz.

According to Balderaz, search engine optimized press releases are one of the most effective ways to reach a large number of influencers and create the perception that your brand is everywhere because the press release is seen in blogs, e-mails, and RSS feeds.

Balderaz suggested the following tips on creating a social media friendly press release:

• Optimize on the keywords your influencers and end users are searching on.
• Get the release index the release in Google News and Yahoo! News.
• Include Technorati tags.
• Include “forward to a friend” and “print” functions.
• Include links to: digg, del.icio.us, StumbleUpon, Furl, Reddit, etc
• Record a podcast with the release and distribute the podcast via media wires.
• Create an XML feed that your readers can subscribe to.
• Include product pictures when relevant.

Balderaz also suggested podcasts as a tool help a message spread virally. He said that more than 6% of US adults, or about 9 million web users, download podcasts. Approximately 38% of these active podcast downloaders say they are listening to the radio less often. “Podcasts are a great online public relations tool because they are inexpensive to create, easy to access and likely to spread virally,” he said.In addition, Balderaz offered advice on how to reach blogger and online influencers. “Online influencers are the key to any word of mouth marketing program. When bloggers and other prominent online personalities are spreading the word about your products and services, good things happen,” he said.

Balderaz later discussed the importance of monitoring and participating in list serves and discussion groups. “We encourage clients to become active in these online discussions to listen and learn about their customer base,” explains Balderaz.

The webinar also featured information on using MySpace, Facebook and other social networks to listen, learn and influence. “Social networks have great potential in most online marketing campaigns because friends in social networks have the power to link and drive traffic. We listen to our friends and trust their endorsements, both online and offline” said Balderaz. These networks are also a great way to listen to the active bloggers and online influencers in your customer base, he added.

In conclusion, Balderaz encouraged all internet marketers to create fresh content, identify a hook, use multiple online distribution channels, and continue to participate in and generate content. “Viral marketing is not a dot but a line!”
About Bill Balderaz
Bill Balderaz serves as Director of Viral Marketing for ClearSaleing. He is also founder and President of Webbed Marketing. Webbed Marketing consists of a team of experts with Internet marketing experience predating the launch of Google. The firm’s objective is to help businesses grow by using the Internet to reach buyers and online influencers. Webbed Marketing offers its clients full Internet marketing services including online community building, viral marketing programs, pay-per-click search management, search engine optimization and affiliate program management. To learn more about Webbed Marketing visit WebbedMarketing.com.

About ClearSaleing

ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit – the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their campaigns.

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Social Commerce has arrived. Shopit is a free Social eCommerce network which enables users to build their own storefront, customize it, then link it with profiles in multiple social networks without ever leaving the community.

Our network is designed to provide a simple channel to buy, sell and trade anywhere on the internet for free. Our tools bring commerce to the user at no cost and that’s the way it should be.

Los Angeles, CA. (PRWEB) September 18, 2007 — Social Commerce has arrived. Shopit is a free Social eCommerce network which enables users to build their own storefront, customize it, then link it with profiles in multiple social networks without ever leaving the community. Users can manage one commerce profile, and can dynamically make changes and updates to their products and services on hundreds of sites.

Shopit is for every seller. From the artist looking to sell their music and merchandise on blogs and social networks, to the eBay ‘PowerSeller’ who wants to harness the viral marketing power of social media with their Catalog.

The Platform
Shopit provides a simple, fast, secure and reliable transaction platform that enables efficient selling and trading of products and information. Products and services can be directly linked and embedded, from a Shopit store to any site, including popular sites like MySpace, LiveJournal, Xanga, FaceBook, Friendster, blogger and many more.

Shopit’s Peer Social Commerce platform provides identity management/security features, shipping management, and the moderation of content published by its users.

“We believe Shopit is a great example of the latest evolution in eCommerce – Peer Commerce in Social Settings,” stated Matt Hill, the company’s CEO and Co-Founder. “Our network is designed to provide a simple channel to buy, sell and trade anywhere on the internet for free. Our tools bring commerce to the user at no cost and that’s the way it should be.” No cost means no transaction fees and no listing fees.

“MeCommerce,” as Hill calls it, “will definitely compete with what is otherwise a costly, complicated and time consuming process.”

Shopit’s free service is compatible with over 500 social networks, Blogs and sites. The service also supports communication with LinkedIn and Plaxo, eBay, Craigslist and Yahoo Stores.

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The company plans to launch its music and media download service in the coming weeks. “Selling music, movies and merchandise from the same widget is something every ‘social seller’ should have the power to do,” says Hill.

About Shopit:
Shopit is a free Social Commerce Peer Network that allows users to download from existing online sales channels (eBay, Craigslist, amazon, Yahoo) and then mass syndicate via social networks. Users simply build a store and Shopit provides the tools to promote, sell or trade products and services via a widget. The widget and its listings can be embedded in blogs, sites, emails or instant messages. The Shopit universe can be as big as the user’s online circle of influence and managed via the central Shopit online store where Shopit manages transactions, payments and dynamic updates to the widget. Shopit is venture backed and based in Los Angeles, CA. More information may be found at www.shopit.com.

For PR inquires:
Cameron Casey
310.987.7970
info(at)shopit.com

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Vertex Internet hosts encore presentation of its popular “RSS for Business” webinar.

Lititz, PA (PRWEB) September 17, 2007 — Vertex Internet, a web application development company near Lancaster, PA, announced today that it is hosting an encore presentation of its “RSS for Business” webinar. The webinar, hosted by david Armstrong, ECommerce Specialist for Vertex Internet, was the first in Armstrong’s ECommerce Webinar series and was previously held in August. However, due to many requests, he is hosting another session on Thursday, September 20, at 1:00 EST. Participants may register at RSS for Business.

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armstong says, “RSS is on everyone’s mind. Every company knows that RSS is something they must integrate into their ECommerce strategy in order to remain competitive, yet few people truly understand what RSS is and what effect it can have on their business.”

Conversion Roadmap – Turning Visitors into Customers

“RSS for Business” is an insightful webinar that covers the basics of RSS. Participants will learn what RSS is, how to integrate it into their overall marketing strategy, and how to use it to expand their marketing reach. RSS is powerful technology that is being used by millions of people already as it gives them the control over what content they view. If you are not using this technology, your message is not being seen by a large percentage of your audience.

Upcoming sessions of Vertex Internet’s ECommerce Webinar series include “Conversion Roadmap – Turning Visitors into Customers”, “Implementing Viral Marketing Techniques”, and “How to Decentralize your Content and Products”.

Armstong may be reached directly at 717.627.4528 x 330.

About Vertex Internet:
Vertex Internet is a web applications development and web hosting company that creates, develops, and hosts e-commerce sites that are optimized for search engines and visitor interaction. The company hosts over 1,000 websites and manages 30 web servers. Based in historic downtown Lititz, PA the company was founded in 1996. To learn more, please visit www.vertex.net.

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