Bill McRea

Get paid to share your links!

When your Internet business has grown to the point where it is clear that you need a solution for customer support, it’s time to create a plan for how you will develop a customer support department. In this article we will take a look at how a small business person might go about finding, training and motivating a support staff.

How to find support staff

You can place ads online to try to find the right people with the experience, knowledge, and desire to provide excellent customer support, or you can work with a virtual assistant agency that already has a stable of support staff that are already trained and doing that kind of work. They can refer exactly the kind of employees that you are looking for.

Another avenue is to ask your colleagues for recommendations of good support staff people that they know of that might be looking for work.

How to train support staff

As a business owner, you know what kind of support you want your customers to receive.  You are familiar with your company’s  products and services, and you know the kinds of questions and concerns that customers have had in the past. You can create scripts for what you would like your support staff to say on the phone when they are talking to customers, and you can even create short, ‘how-to’ videos that outline processes that they will be guiding customers through either over the phone or during screen-sharing sessions.

How to motivate support staff

For the most part, people want to feel like their work adds value and meaning. A great way to motivate your full time support personnel is to remind them of the critical importance of their customer-facing positions. Their interactions with customers can have a deep and lasting impact on how the company and its products and services are perceived in the marketplace.

Giving support staff goals to work towards, creating high-performing teams that compete against one another for the highest number of resolved trouble tickets can be a fun way to motivate staff. Awarding prizes for the individuals or teams that make their quota each week is another effective motivator for full time support employees. Finally, making sure that each employees is aware of the path to whatever advancement is available to them is an effective way to keep them motivated to do an excellent job.

The role of your technical and customer support staff cannot be overstated. All it takes is one disgruntled customer with a little bit of free time on his hands and he can set back your company’s branding and marketing efforts by spreading lots of bad news about your company and products.  Sometimes dissatisfied customers cannot be pleased, but if you have a reliable, trained and motivated support staff, chances are they can make sure that your customers are happy with the transaction so that they keep coming back again and again.

Internet marketers can find lots more information about providing customer support online when you visit, http://www.mcreasite.com/blog. Come and discover how you can make money online while saving time and effort by using proven systems and productivity tools.

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Get paid to share your links!

The focus of content syndication is attracting targeted traffic. When a visitor finds your content out in the ‘wild’ of the Internet whether it’s on a social media site, or a guest blog post when they read your content and like it and then click on the link in the resource box that brings them back to your Website this is the best kind of traffic you can ever attract. These people have read your stuff and decided that it resonated with them. That transaction is the ‘holy grail’ of content syndication that you are seeking. If you can create that dynamic over and over again with new readers you are golden.

Since content is the engine that drives syndication, let’s take a look at some of the kinds of content that you should be creating and sharing to generate the most traffic. You should be creating relevant, accurate, timely and useful content, which can take many forms including:

Videos

Create short, engaging, informative videos containing your primary keywords and a link back to your website. Post these videos on the top video sharing websites.

Audio interviews with experts or news makers in your industry

Record yourself interviewing some of the heavy-hitters in your industry and post these on your blog and share them throughout social media. This is an effective way to create valuable content that your listeners will appreciate.

Articles

Articles are time-tested vehicles for content syndication. Write on useful topics and always include a call to action in the resource box.

eBooks

You can pack a lot of information into an ebook along with marketing information about your website and some of the other products that you have to offer. Encourage readers to share your ebooks and this will distribute your content increasing your reach and exposure.

Ways to syndicate your content that will generate traffic:

Guest blogging

Develop relationships with the top bloggers in your topic or industry. Offer to do a guest blog post for them, which will give them a break but it will also expose the guest blogger’s work to a fresh audience, and give the audience the chance to experience a different perspective. This is an effective way to expand your reach and generate some targeted traffic.

Content sharing websites

Websites such as Scribd, Zimbia, Wetpaint, Associated Content, HubPages, Squidoo, and Slideshare are great places to share your content and generate targeted traffic back to your website. Posting content on these sites also helps to establish you as an expert in your subject matter.

RSS feeds

These automated feeds push your content to visitors who have subscribed to your feed. But you can also take your feed and share it on public rss feed directories, which not only exponentially expands your content’s reach, but this is a fantastic source of relevant backlinks for your website.

Social bookmarking websites

Syndicating your content on social bookmarking sites such as faves, linkagogo, furl.net, del.icio.us, multiply.com, and stumbleupon.com will give you lots of good exposure and generate more targeted traffic. Try using productivity tools such as socialposter.com, which allows you to bookmark dozens of sites at once.

There is so much more to say about content syndication and how you can use it effectively to drive a ton of targeted traffic to your website. To learn more you are welcome to visit, http://www.mcreasite.com today.

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Get paid to share your links!

The focus of content syndication is attracting targeted traffic. When a visitor finds your content out in the ‘wild’ of the Internet whether it’s on a social media site, or a guest blog post when they read your content and like it and then click on the link in the resource box that brings them back to your website this is the best kind of traffic you can ever attract. These people have read your stuff and decided that it resonated with them. That transaction is the ‘holy grail’ of content syndication that you are seeking. If you can create that dynamic over and over again with new readers you are golden.

Since content is the engine that drives syndication, let’s take a look at some of the kinds of content that you should be creating and sharing to generate the most traffic. You should be creating relevant, accurate, timely and useful content, which can take many forms including:

Videos

Create short, engaging, informative videos containing your primary keywords and a link back to your website. Post these videos on the top video sharing websites.

Audio interviews with experts or news makers in your industry

Record yourself interviewing some of the heavy-hitters in your industry and post these on your blog and share them throughout social media. This is an effective way to create valuable content that your listeners will appreciate.

Articles

Articles are time-tested vehicles for content syndication. Write on useful topics and always include a call to action in the resource box.

eBooks

You can pack a lot of information into an ebook along with marketing information about your website and some of the other products that you have to offer. Encourage readers to share your ebooks and this will distribute your content increasing your reach and exposure.

Ways to syndicate your content that will generate traffic:

Guest blogging

Develop relationships with the top bloggers in your topic or industry. Offer to do a guest blog post for them, which will give them a break but it will also expose the guest blogger’s work to a fresh audience, and give the audience the chance to experience a different perspective. This is an effective way to expand your reach and generate some targeted traffic.

Content sharing websites

Websites such as Scribd, Zimbia, Wetpaint, Associated Content, HubPages, Squidoo, and Slideshare are great places to share your content and generate targeted traffic back to your website. Posting content on these sites also helps to establish you as an expert in your subject matter.

RSS feeds

These automated feeds push your content to visitors who have subscribed to your feed. But you can also take your feed and share it on public rss feed directories, which not only exponentially expands your content’s reach, but this is a fantastic source of relevant backlinks for your website.

Social bookmarking websites

Syndicating your content on social bookmarking sites such as faves, linkagogo, furl.net, del.icio.us, multiply.com, and stumbleupon.com will give you lots of good exposure and generate more targeted traffic. Try using productivity tools such as socialposter.com, which allows you to bookmark dozens of sites at once.

There is so much more to say about content syndication and how you can use it effectively to drive a ton of targeted traffic to your website. To learn more you are welcome to visit, http://www.mcreasite.com today.

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Get paid to share your links!

Website owners know that building backlinks to their website is one the most important tasks because the greater the number of inbound links the more important and valuable your site looks in the eyes of the search engines, and the better page rank it’s likely to achieve.

But the task of building links to your website can be labor intensive and time consuming. And while, in the end getting links help make your site better, the actual task is pretty boring and mindless. Website owners cannot afford to neglect this task because links equals traffic and traffic equals money. So, the question of what is the most effective way to automate link building for your website is an important one, and then answer is the topic of this article.

Let’s take a look at the most traditional ways of building backlinks.

Article marketing
This is a tried and true method of building high quality, targeted backlinks, but it takes a large number of articles submitted to a lot of article directories before you start to see a nice flow of traffic.

Video marketing
Similar to article marketing in that it takes a bit of effort to create the videos, and publish them to the various directories before you start seeing the traffic flow. But once it does start flowing video is an excellent source of traffic. It’s just not an effective way to build automated traffic unless some of your videos go viral and take on a life of their own being shared by more and more people and sending traffic to your website.

Blog Commenting
This is another way to get some targeted traffic to your blog, and it’s also a great way to gain some exposure in your niche. If you target high page rank, authority blogs in your niche and consistently leave comments there you will begin to establish a relationship with the blogger and their community. This is an effective way to build back links to your blog, but you’ve got to be willing to invest the time and energy to create real relationships.

Social bookmarking
Using services such as ping.fm, or socialposter.com allows you to easily submit your URLs to social bookmarking sites such as dig, reddit, del.icio.us, stumbleupon and blinklist.com. This is a great way to generate some backlinks for your website.

All of these methods ob building backlinks work very well but most of them take a considerable amount of time and effort in order for them to produce the links that you want. The most effective option for building automated backlinks to your website is subscribing to a backlink building service or purchasing a software solution. As a business owner you do not realistically have to time to do all of those backlink building activities every single day.

When you are researching backlink building services you will find that there are several models of services available. You can purchase a single batch of links that are delivered over a period of time so that it appears to be natural, you can subscribe to a monthly service where you get a set number of new backlinks each month.

Now, are you ready to discover the real secret to automated traffic? Check out, http://autotrafficnirvana.com and kiss  your worries goodbye about struggling to generate website traffic, or fussing over SEO.

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Get paid to share your links!

You know that Video marketing is sizzling hot and you are ready to jump in with both feet, but you are clear on the fact that the youtube.com player is not very professional looking and not customizable. You really want to be able to control who has access to your video and you’d really love a nice, slick player that you can brand, customize, remove the controls on if you choose to, and that works in a dependable way without a lot of advanced technical knowledge required to set it up.

In this article we will compare the features of two video players so that you can choose the one that suits your preferences for video marketing.

1. EZS3.com

The EZS3 player is a combination video player and a service that makes using your Amazon S3 account much simpler. In fact, without a service such as EZS3, you might not be able to figure out how to navigate your Amazon S3 hosting account.

EZS3 provides an easy interface that allows you to drag and drop files when you want to upload and download; it allows you to easily create folders to organize your files. Because it is a cloud storage solution, you don’t have to download any software to your PC.

With EZS3 you can control who views your videos, and the analytics package allows you to see who is embedding your videos.

1. EasyVideoPlayer2

Designed with video marketers in mind, Easyvideoplayer lets you embed a “buy now” button inside your videos, you can add an opt-in form, which lets viewers become subscribers to your email list, gives you analytics and the ability to split test your videos so you always know which one is the most effective.

For those who are running a WordPress blog, Easyvideoplayer has a plugin that makes it even easier to use.

With Easyvideoplayer you can also secure your videos against theft and add clickable overlays to your video presentations.

Each of these players works well with Amazon S3 hosting, which is a very popular, affordable solution for hosting your files for video marketing.

So, you see each player has its own features, and some will appeal to you and others won’t. Depending on your situation you will choose the one that best suits your needs. Ask around in your network and see what your colleagues have to say about the video players they use for video marketing. Test a couple of these solutions out to see which you like best and which performs to your satisfaction.

Video marketing is a lot of fun and it’s getting easier and easier to set it up and have videos streaming on your site drawing tons of traffic, boosting conversions and educating and entertaining your audience while you generate lots of sales.

Video sales letters convert like crazy. Discover how to set them up at the click of a button. Visit, http://mcreasite.com/VideoPlayer, and find out how this software also helps you build an automated email list quickly and easily.

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