Bill McRea

When you think of Video marketing online, youtube.com is where most people think to go first. It’s been around a long time and now that it’s owned by Google it’s one of the most popular video sharing sites on the Internet. But it’s not the only one. There are several viable alternatives to youtube.com  when it comes to video sharing sites for video marketing. Let’s take a look at seven of them in no particular order where you can host marketing videos and include a link back to your site.

1. Metacafe

Metacafe’s  content is carefully cultivated and reviewed by an 80,000 member viewer community.  With 38 million unique monthly visitors worldwide, your video hosted at Metacafe will get viewed.

2. Revver

Revver provides a way for video producers to generate revenue with their videos. They attach a contextual ad to the video and the more the video is viewed the more revenue it generates. All of the videos are rated similar to movies with a G, PG or PG13 rating system.

3. Daily Motion

DailyMotion is a video sharing site that puts a lot of emphasis on building community by incorprating some social media elements to their profiles such as the ability to create a contact list of other DailyMotion members and share your feedback with them about the videos that you watch.

4. Vimeo

Vimeo allows users to create channels for sharing videos among groups. They have a video school to help you improve your skills, and Vimeo has an app that lets you watch, upload, edit and manage your videos right from your smart phone.

5. Blip.tv

Blip.tv seems to attract webseries–webisodes and other kinds of video series. You can sign up for an advertiser account and split the revenues 50/50 with Blip.tv. You’ll find analytics and other useful tools on their user dashboard.

6. Veoh

Specializing in long form videos, Veoh does not restrict the size of your videos when you are uploading them. They do not have the vast audience of youtube, but they feature high quality content.

7. Viddler

Viddler promises to help you build your brand using video marketing with a bias toward larger corporations as opposed to home grown videos produced by individuals.

All of these alternatives to youtube.com are video sharing sites that offer free memebrships. They may not have an audience to rival the millions at youtube.com, but some sites emphasize the power of community, and cultivating quality content for a more satisfying user experience.

A good video sharing site should be intuitive enough for a newbie to understand, have helpful features and available support to answer questions and concerns.

Video marketing is a powerful way to get lots of exposure and targeted traffic to your website. Making short, engaging, entertaining and educational videos will attract prospective customers and help you to expand your brand online in a cost-effective manner.

So, there are just a few of the alternative video sharing sites that you can try instead of or in addition to youtube.com for attracting traffic and getting exposure using video marketing.

When it comes to building a buzz online about your business, video marketing is just one strategy. Visit http://mcreasite.com/blog to discover lots of additional ways to grow your online business.

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(Part 2)
Copyright 2009 by Willie Crawford

In part-1 of this article we looked at the fact that you
begin a video by identifying it’s purpose and then by
identifying the proper keywords to target.

Let’s continue by looking at the format.  Video sharing
sites accept many different video formats but some are
accepted more than others.  For example, many of the
more popular sites won’t allow you to upload flash files.

You are relatively safe if you go With .avi, .mpeg or
.wmv although it’s also fairly easy to convert your
videos to multiple formats With most video editing
software.

Also many video sharing sites limit you to uploading
files no larger than 100meg. So, convert your file to
the different formats, and see which gives you the
best quality compression, and also confirm that the
sound quality is not distorted.

I use, and encourage using automated video submission
software. I  upload a video once to Easy Push Button
Traffic, select the sites that I want to submit to, and
let the server-based software do the tedious part. If the
video is in the most commonly accepted format, it will be
accepted by practically all of the sites.

Note: You should only submit your videos to sites that
are appropriate, and in the categories that are
appropriate. Doing otherwise is very likely to just get
your account canceled by the video sharing sites.

You also want to keep your videos relatively short.
Sites like YouTube limit a video to 10 minutes in
length. Your viewers also often have very short attention
spans -  another reason keeping your video short is a
good idea. You need to learn to keep your message succinct
and then issue a call to action.

At the end of the video, you always want to tell your
viewer what to do next.  You can do that With a final
screen that has the url to your target site, along
with instructions telling them to visit now.

Flash videos actually allow you to physically,
automatically redirect your viewers, but sites such
as YouTube won’t accept flash videos.

Let’s back up for a minute and look at your video’s
title. It must promise a benefit for watching, contain
your target keywords, and be enticing. If your title
doesn’t grab the viewers’ attention and get them to
watch the video, nothing else really matters. So do
spend a lot of time crafting your titles.

Also spend a lot of time crafting your descriptions
that you will enter at the video sharing sites.  The
description should contain your url at the very
beginning, to include the http://  This will make
your link clickable, and many people will click
through to your site right from the description. That
IS what you want isn’t it?

That description should contain your target, long-tail
keywords.  You also will enter these long-tail keywords
in as “tags” at sites that use tags. Tags are essentially
the same as keywords. Someone entering a tag or keyword
term into a search box at a video sharing site are more
likely to find your video if you target the proper
keywords.

I’m assuming that you already know how to record your
videos. However, you can use anything from Camtasia
(screen capture video), to PowerPoint presentations,
to simple videos recorded with your Flip camera. It
depends upon your purpose in making the video.

As an example, many of the videos that I create are
intended to sell a piece of software. When selling
software, one of the objections that you have to
overcome is the fear the customer has that he won’t
be able to use the software.

Your customer may believe that the software does all
of the things mentioned on your webpage, and that
it’s easy for more technical people.  However, they
may not believe that they can do it.  That’s where a
Camtasia video of you actually using the software
comes it. It proves beyond a shadow of a doubt how
easy the software is to use, shows how the software
actually works, and even shows how fast using the
software is.

Remember, you need to keep that video to 10 minutes
or less. If you need more than 10 minutes to do your
demonstration video, break it up into 10-minutes or
less segments.

After you’ve created the videos, you need to decide
where to submit them.  The reality is that fewer than
two dozen video sharing sites get the majority of
the traffic, so those are the ones that you need to
submit to.   I mentioned in Part-1 of this article
that I use http://EasyPushButtonTraffic.com  They
submit to all of the most significant sites, and
they submit in a fashion that gets the videos
accepted and displayed. They are also very
inexpensive and allow you to submit an unlimited
number of videos each month.

Most of the other sites that I’ve looked at allow you
to submit up to a certain limit each month, and if
you are in a very competitive niche, you may need
to submit more.

I also like to post my videos to my blogs. My blogs
are configured to automatically notify Twitter when
I post, so my Twitter followers instantly come to
check out my latest video.

My Twitter account is configured to automatically
post to FaceBook and Squidoo, so my audience on
those very popular sites are also notified whenever
I post a new video.

The popular video sharing sites get millions of
visitors and your properly submitted, search engine
optimized videos will be found by these people if
you followed the tips already covered in parts 1
and 2 of this article.

Now, it’s time to get busy creating and submitting
those videos. Before you know it, submitting videos
using an automated video submission service such
as Easy Push Button Traffic will be one of your
favorite, very effective ways of generating free
website traffic.

——————

Willie Crawford is a website traffic generation expert.
He often distributes content (articles, videos, podcasts,
and press releases) to generate highly targeted website
traffic.  To do that efficiently he uses the automated
submission service  at Push Button Traffic

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Copyright 2009 by Willie Crawford

It’s no secret that the right videos, submitted to the right  places, can generate millions of views.

It’s no secret that the search engines love video and are constantly crawling video sharing sites. You can often get  a top 10 ranking for a keyword, using video, in under an hour.

Let’s look at some of the keys to getting some of that great traffic using videos.

One of the first things that you’ll notice is that in a lot of niches, tons of people are discovering video.  That means that you need to create and submit more videos, and you need to submit them to more places.  If you don’t used an automated submission service, that can be very tedious, and tie up your computer for hours on end.

As you prepare to create your videos, you need to begin by asking what is it that you want to accomplish. More specifically, what do you want your viewers to do after they finish watching a given video?

After you identify the goal of the video, you need to actually map it out on a “storyboard.”  What will be in each frame, and what will the audio say?

If your video is being created using a tool such as Camtasia (screen capture software) then you also want to script it. You don’t want to leave any element of your video to chance. You don’t want any little thing detracting from accomplishing your goal.

If you practice the script and are very familiar With it, even if you read it, it will sound natural to many viewers.

Speaking of sound, having high-quality audio is one of the most important elements of a good video. Having understandable audio, recorded at the right level is actually more important than the quality of the picture.

The way to get great sounding audio is to 1) use a quality microphone, and 2) don’t put the mike too close to your mouth. You also need to be in a quiet place when you make  the recording.

Those are some technical tips for creating a good video that will generate lots of traffic and perhaps even go viral.

Let’s look at one other slightly technical issue that you absolutely must consider.  Your video must target the right keywords. That is, the title and description that you enter at the video sharing sites must use terms that your ideal customers are using when searching for your topic.

It would probably be worthwhile to spend some time using a tool such as the Google AdWords External Tool to confirm EXACTLY what terms people are searching on related to your product or service.  You’ll find that free tool at:

https://adwords.google.com/select/KeywordToolExternal

While researching using the Google External Keyword Tool, look not only at the number of searches done each month on a term, but also at the competition. Often you can get an instant number-1 ranking for less competitive terms that can still send you a worthwhile amount of traffic – and these people are buyers actually looking for very specific brands, etc.  Those “long-tail keywords” are worth their weight in gold when you notice ones that your competitors haven’t.

In part-2 of this article, we’ll look at formatting and submitting your videos in a way that runs circles around your competitors. For now, start jotting down notes for a few videos that you will make and use in your website traffic generation efforts.

——————

Willie Crawford is a website traffic generation expert.
He often distributes content (articles, videos, podcasts,
and press releases) to generate highly targeted website
traffic.  To do that efficiently he uses the automated
submission service  at http://budurl.com/ddrz

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TubeMogul research reveals that views for online videos peak early; based on these results, TubeMogul launches a tool for any video creator to predict their own annual views.

Emeryville, CA (PRWEB) June 23, 2008 — TubeMogul, the leading distribution and analytics company for online video, announced results of research today measuring the average “shelf life” of a typical video online. The data is clear: video viewership peaks early.

Tracking data for views by day for 10,916 videos over a 90 day time period, TubeMogul found that 50% of a video’s total views occur in the first two weeks, peaking on day three, which constitutes 11% of all views (inset). In order to exclude casual creators of online video (i.e. “Mikey’s Birthday”), each video in the sample achieved a minimum of 1,000 cumulative views over the 90 day time period. A statistician then fit a curve to the data and projected out views by day for a full year.

Based on these results, TubeMogul developed a tool that any video creator can use to predict what their views will be at the end of a year, as well as what percentage of their total annual views have already lapsed.

While there are countless stories about random videos going viral, the data reveals this as a rare phenomenon.

“What’s especially exciting about this research is that we are giving content creators a viable tool to predict their future views,” comments Brett Wilson, CEO and Co-Founder of TubeMogul. As for the results? “While there are countless stories about random videos going viral, the data reveals this as a rare phenomenon.”

About TubeMogul:
TubeMogul is an online video distribution and analytics company serving video producers large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where and how often videos are watched, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. The company’s Load & Track service allows users to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want, within the users’ specified accounts.

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