How Effective is Off-Page SEO?
27. Dec, 2010 
1 Comment
How effective is off-page SEO when you want your website to rank high in the search engines and generate a lot of free traffic? Off-page SEO strategies, which is basically link building activities, are the best way to achieve the above objectives. In this article we are going to explore five strategies for improving your website’s off-page search engine optimization.
1. Article Marketing
This is a tried and true proven strategy for building quality, targeted links to your website. One of the keys to successful article marketing is keyword optimizing your articles. Take the time to do your research and use the best keywords that your target market is typing in to the search engines to find your content. Another factor to consider is using keyword anchor text in the resource box. Article directories give you a link or two back to your website. Use them both as anchor text links.
Another important factor in article marketing is your content. Write about evergreen topics that will still be relevant two years from now because that content will be around for a long time providing links and traffic to your website.
2. Press Release Submission
Developing a regular schedule of submitting press releases is an effective way to generate a ton of backlinks from high PR websites. This will generate lots of traffic to your website and help boost your off-page SEO. If your press release is on a news-worthy topic, you could even attract media attention which could boost your credibility and authority sky high.
3. Social Bookmarking
Creating profiles on the various social bookmarking sites and then submitting your URLs when you publish fresh content it an effective way to generate lots of backlinks to your website. You can save a lot of time and effort by using services such as socialposter.com, which allows you to post to dozens of social bookmarking sites at once. Ping.fm is another service that allows you to do the same thing. When you post your content to social bookmarking sites you not only gain inbound links from high page rank sites, but you also gain favorable exposure to new human readers who might click through and visit your site.
4. Blogging
Blogs are all about links—both inbound and outbound links. Build a blog that is focused around specific keywords related to your topic, link to the other top blogs in your niche, comment on those blogs, do guest blog post gigs with the top blogs and consistently publish quality content and this will skyrocket your search engine optimization.
5. Forum posting
Share your valuable knowledge and insight in forums on your topic. Include a link back to your website in the signature, and every time you post you’ll be creating a fresh, inbound link to your site. But, there are other, additional benefits that come from participating in the forums. You are increasing your exposure in your niche with your target audience. Becoming known as someone who is knowledgeable and helpful will only benefit you in the long run.
There are many other methods for enhancing your website’s off-page search engine optimization, but focus in on these and see if they don’t have a measurable impact on the quality and quantity of your traffic and provide a nice boost to your site’s SEO.
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