Bill McRea

Get paid to share your links!

It can be said without exaggeration that tracking your website’s conversion rate is one of the most important components in your online business. Let’s say that you have a product and you came up with a price that you thought made sense, set up the sales page and started sending traffic to that page. When you started making sales you figured that was pretty cool and then moved on to the next project. But then you are hanging out with a fellow Internet marketer who is sharing an embarrassing story about how he never split tested his product’s price or the landing page until recently, and when he analyzed the results of the test and changed the price, sales increased by 120%!

Yes, you can make a simple change to you landing page, even to the color of a button and see drastic changes to your site’s conversion rate, but how do you track your current conversions so that you know what’s working and what needs tweaking? Well, fortunately for you, Google Analytics can do all of this and more for free. Let’s look at how you can use GA to track your website’s conversions:

After you have signed up for your Google Analytics account you will get a tracking code that you will need to install on your website. If you are running a WordPress blog, there is a handy Google Analytics for WordPress plugin that you can install that makes adding the tracking code quite simple to install.

Using Google Analytics to track conversion rates

Step 1: Create a ‘Thank You’ page for the product that you are testing conversions for and copy and paste the URL for that new page into a Notepad file because you’re going to need it soon.

Step 2: Using the Goal Tracking feature in Google Analytics

From within your website’s profile in GA, click on the ‘edit’ button to the right of the link for your website.

You will be brought to the ‘Profile Settings,’ page for your website, and if you scroll down just a little bit you will see a section called, ‘Goals.’ Google Analytics allows you to create up to 20 conversion goals for each website profile.

Click on the ‘Add goal,’ link.

Give your goal a name, such as the name of the product, and then under ‘Goal Type,’ choose ‘URL Destination,’

Here is where you will put the link to the Thank you page that you created earlier. If the enter URL to that page is, http://mycoolblog.com/thank-you, then you would paste “/thank you/” as your goal URL.

It’s as simple as that. Now you just have to wait a few days before you start seeing results because Google Analytics does not work in real time.

Now that you know how to set up basic goals using Google Analytics, you can set up goals to track newsletter subscriptions and other actions that visitors might be taking when they land on your website.

For more information about conversion tracking with Google Analytics and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Get paid to share your links!

Every website owner knows that website traffic is the key to financial success. Whether you sell products or run affiliate ads, traffic to your website is the most important aspect of making money on the Internet. But before you can generate the traffic you need, like any business, you need a business plan that states your dreams and goals.

The Dream
This may sound a bit silly or unrealistic, but without “dreams” or goals, how do you expect to reach them? Write down your goals and dreams first, no matter how unreachable they may seem. Taking the steps to try to reach them will certainly put you ahead, so don’t limit yourself. Write down your “dreams” in order of importance that of course is relevant to increasing your website traffic.

For example:
1. I want to make 10 million dollars or more a year from my website alone.
2. I want 100,000+ unique website visitors a day.
3. And so on…

Creating Good Content…and lots of it!
The more website content or web pages you have will increase your websites search engine saturation. The more web pages you have indexed my the major search engines, the more opportunities for your website to be found in search results. Always create content that is relevant to your website’s subject matter. Most traffic comes from Google, and Google loves “organic” pages. They should be readable in the real world, and the best way to do this is to “write like you speak”. I suggest creating the organic content for your website first, then begin “tweaking” it using the next step before you upload the web pages into your server. For information on creating Title and Meta Tags for your website which is equally as important, but this tutorial will focus more on getting your website traffic, and less on the aspects of “on-page search engine optimization”.Do the Research
There are many tools and resources online that can help you with “tweaking” your website’s content, but only the best that I have found will be mentioned. So what do I mean by research? You need to find the keywords that people “actually” search for to find websites with your subject matter or niche. Since Google is where most search traffic comes from, I find their tools are the best. Use Google Suggest and Google Adwords Keyword Tool to find keyword suggestions for your website. Google suggest works by typing words into the search box, and as you type, suggestions come up. Write down any relevant combinations you try show find. This tool also show the number of search results for that keyword or phrase. The less the result pages, the easier it is to rank higher. So I recommend finding several with low search results as well as some highly competitive keywords. The Google Adwords Keyword tool allows you to type in a word and find many search keywords and phrases related to that word. Once these terms are collected, reread over your content and replace and/or change words occasionally with the keywords that fit. Just make sure it is readable because your website visitors should always come first.

Get Indexed
The old way of submitting your website to search engines isn’t very efficient, so submit and forget. The best two ways to get your site indexed is one, submitting a sitemap XML file to Google using Google Webmaster Tools. The second way which includes all major search engines is to join forums related to your website’s niche. You can create a “Profile Signature” from the user control panel that has your website address (URL). If the forum is indexed by search engines, they will follow your website URL in your posts when they update their index. Be sure to contribute to forums and don’t spam. Keep your URL out of posts except for your signature. Besides, contributing will generate website traffic from your signature link from forum users in your post.

Reach Out and Socialize
There are many other ways to get traffic besides search engines (Google being tops). Deciding what to do next may depend on your website’s niche. If you write articles well, add them as part of your content and submit them sites that allow you to submit articles, like Digg. The other options out there are the all to famous social networks like FaceBook and MySpace Although these social networks can generate a lot of traffic, your website’s niche can be a factor. They do not provide targeted traffic, so if your website sells toasters, it’s unlikely you will get visitors that will buy. Yes, they may eat toast, but most of the users still live with their parents…who already own one. “All kidding a side”, if your site sells iPhones for example, then this is your target audience.

So to sum up…because you have a lot of work to do, there are many ways to increase your website traffic. The traffic generating ideas mentioned here do work, they just take time and we all know that nothing great comes easy. So be patient, diligent, experiment and the website traffic will increase. Good luck!

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Get paid to share your links!

I see this question posted on forums all the time. The only honest answer to this question is “I don’t know”, but there are steps you can take as a webmaster that will help stabilize your search engine rankings (SEPRs).

First make sure your content is unique and that each page on your site, or bog post, has been researched and keywords have been selected that people actually search for. That said make sure those keywords are not HUGELY competitive. This is a great starting point as I see people post all the time that they are number 3 for some keyword and when I do research for the phrase there is no traffic. Do your work up front and you will have better results.

Second keep building QUALITY links. It’s okay to have links with a number of search engines, but it is best to pay for inclusion into the really powerful ones like Yahoo, Business.com and other niche directories. Also avoid link farms. I believe quantity of links is important, but I strongly believe quality is more important. Use a number of sources to get links. Do some link exchanges, do social bookmarking, submit to reputable directories and search engine, and most importantly do a well constructed Press Release. A link from Yahoo News has some credibility to it, so if you can get one by doing a press release at Prweb, then do it.

Third, don’t keep tweaking the same page or post. Once it’s done don’t feel compelled to change it unless it improves the readers experience.

Fourth, Unique Content. Why mess around with the same information as 30 other people…or 3000 other people for that matter.

Fifth, Do you have a TON of outbound affiliate links? Well they hurt your rankings so you should consider using “No Follow” or some sort of link cloaking to hide them nasty affiliate links.

Finally and this is a tough one… Time will help stabilize your results. If you have done everything above its time to write more articles, press releases and blog post and don’t worry too much about daily fluctuation in your SERPS. Good stable SE results can take a year to achieve so be prepared for the long run.

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