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The Benefits of Social Networking for Building Your Brand and Adding Value

With the advent of the whole web 2.0 movement of a few years ago when the Internet ushered in the era of full engagement, user-generated content, and the proliferation of social media, social networking is something that most people who work online do every day. Social networking is a prime opportunity for you to build your brand and manage your reputation. You can use social networking to establish yourself as a subject matter expert, and become a resource to those within your network.

Social bookmarking is one aspect of social networking that allows users to share favorite links to their favorite website and blogs. Some of the advantages of social bookmarking includes:

  • It increases your online presence outside of your website
  • Give you favorable exposure within your niche
  • Has the potential to bring lots of traffic to your website
  • Brings greater exposure to your content
  • Portrays you as a trusted authority

When you participate in social networking and social bookmarking, your goal should not be to sell yourself or your stuff rather it should be to contribute and add value wherever you can. You should strive to inform and educate your network, and share links that will assist them in achieving their goals.

When you share a valuable resource the person you are sharing it with appreciates your efforts and they can begin to see you as a trusted authority in your niche making sharing good content a win-win.  The general rule-of-thumb for sharing content is that you should share 80% other people’s content and 20% your content. That way you are not seen as someone who is just looking to constantly promote themselves without adding value.

Here are just a few of the hundreds of social bookmarking websites:

  • Digg.com
  • Diigo.com
  • Del.icio.us
  • Furl.net
  • Multilply.com
  • Blinklist.com
  • Linkagogo.com
  • Stumbleupon.com
  • Faves.com

Twitter is a social networking site that uses the format of micro-blogging to share short, 140 characters of text and links among a network of users. Twitter is a great way to connect with people, and get lots of targeted traffic to your website. With Twitter you definitely have to balance how much self-promotion you do because people will quickly un-follow you if it seems like you are just spamming your links.

There are some cool, free tools that you can use to check where you stand on these social networking sites.  This website, which features several free social web tools is where you can type in your website’s URL and find out how many links you have from one of the sites listed to yours: http://www.ebacklinktool.org/tools/cat/social-web-tools/

Another cool tool that can help you save time and energy is socialposter.com. from this one website you can post your links to dozens of social networking websites.

Social networking is something that you should set aside some time each week to focus on. When your prospective customers see you sharing good content, adding value and interacting with your market you will stay top-of-mind with them and make them more likely to buy from you and be loyal customers.

For more information about social networking and how it can increase your online exposure, you are welcome to visit, http://www.mcreasite.com/blog, where you’ll find lots of tips and strategies for making money online.

 

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How to Make Money by Giving Away Free eBooks

If you are a website owner you know that one of your daily challenges that never ends is getting enough targeted traffic to your website to generate sales for your products and services. In this article, we are going to take a look at how you can employ the strategy of giving away ebooks that will result in more traffic and more sales on your website.

Distributing free ebooks is a great way to attract attention and generate interest in your website.  When you write your ebook on a topic that interests your visitors, and is related to some of your paid products you are pre-selling your products by informing visitors and engaging them in your topic.  You will include links back to your site in the footer of the ebook, and also in the ‘about the author’ section in the back. After they have read your ebook and found value in it, most readers will follow the link back to your website to see what else you have to offer.

There are tons of websites out there where people go to find and download free ebooks from hundreds of different categories. These people arrive at these sites searching for content to fill a particular need that they have at the moment. Submitting your ebook to sites like this is a great way to gain exposure to new audiences.

But can you really make money giving stuff away for free? Yes you can. When you give someone something of value to them, there is a natural feeling of wanting to reciprocate. When they visit your site and look at what you have to offer, they have already had a preview of your work, and they may be eager for more. When you give your ebooks away, it’s like you are offering it as a sampler or a teaser for what they will find when they visit your website.

But just like so many other forms of content creation, the challenging part of the process is the distribution. Once you’ve got your little masterpiece written, now you must get it into the hands of people who will read it and hopefully act on what they learn.

Now you can actually use software tools to take a lot of the grunt work out of submitting your ebooks to the free ebook directories. Instead of searching for the various directories, and then submitting each title, link, keyword list, URL and description by hand, you simply enter this information into the software once and it submits your titles for you with the click of a button. You will have a silent assistant sitting on your computer desktop just waiting to send your ebook out and get it into the hands of those who are searching for it. How easy is that.

So, now that you know that writing and submitting free ebooks can help boost sales at your website, what are you waiting for to get started?

Writing and submitting free ebooks is just one way to increase traffic and sales to your website. For more tips and strategies about SEO and website research, visit, http://www.mcreasite.com/blog.

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Article Marketing for 2011: How to Use Article Marketing to Create a Backlink Bonanza for Your Blog

Before you start rolling Your eyes at the mention of article marketing because you think it’s ‘old school’ or passé, think again. Article marketing is still an effective, viable, online marketing strategy that can benefit your website in three powerful ways:

  1. Article marketing creates high-quality, relevant backlinks to your site for improved SEO
  2. Your articles will establish you as a trusted authority and subject matter expert in your niche
  3. You create a flood of the best kind of targeted traffic to your site—visitors who have already consumed some of your content, so they are looking for more of what you have to offer

Article marketing was very popular back in the day for good reason—it totally works. Article marketing does take some time and effort, but once you invest that energy, your articles will continue to send you targeted traffic and sales for years to come.

How does article marketing work?

For those who are not completely clear on the concept of article marketing it’s very simple. You write a 400-600 word article based on the primary keywords for your website, include a link back to your site in the resource box at the end, and then your submit the article to an article directory. Visitors find your articles when they are searching for your keywords.  Email newsletter editors may grab your article from a directory and publish it to their audience spreading your link even wider.

What is the goal of article marketing?

The basic goal of article marketing is to generate targeted traffic to your website. Don’t overlook the opportunity that articles present for you to expand your brand, and establish your credibility in your niche.

You want to craft articles that will inform, entertain, engage and entice readers, but leave them wanting more of what you have to offer, which they will find when they follow the link back to your site. Think of your articles as an hors d’oeuvre—a tasty appetizer where the content on your website is the main course.  The content of your articles should showcase your unique strengths and what sets you apart in the marketplace without giving away the store in free content.

Tips for your article marketing strategy

  • Write quality, original articles.
  • If you re-write your articles, do it with an eye towards quality and making re-write able to stand on its own and convey the same sense of quality and originality.
  • Spinning article content is a personal choice. Spinning produces a lower quality product, but it gives you exponentially more exposure. One alternative is that you can point the links from your spun articles back to the other articles that you have published online, blogs where you have guest posted and content sharing sites.
  • Post your (original) articles to content sharing sites such as Hub Pages, Squidoo, Scribd, and a whole host of other sites of that nature.
  • Post your articles on free blogs such as blogger, zimbio, wordpress.com, tumbler.com, etc. All of these properties will give you relevant, high quality backlinks.

Article marketing is made super-easy when you use ArticleBot software because the more articles you write, and the more places you submit them the more money you will make. Submit your articles to 400 directories and watch the traffic start rolling in. Visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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How is Syndication Used to Generate Traffic to Your Website?

The focus of content syndication is attracting targeted traffic. When a visitor finds your content out in the ‘wild’ of the Internet whether it’s on a social media site, or a guest blog post when they read your content and like it and then click on the link in the resource box that brings them back to your Website this is the best kind of traffic you can ever attract. These people have read your stuff and decided that it resonated with them. That transaction is the ‘holy grail’ of content syndication that you are seeking. If you can create that dynamic over and over again with new readers you are golden.

Since content is the engine that drives syndication, let’s take a look at some of the kinds of content that you should be creating and sharing to generate the most traffic. You should be creating relevant, accurate, timely and useful content, which can take many forms including:

Videos

Create short, engaging, informative videos containing your primary keywords and a link back to your website. Post these videos on the top video sharing websites.

Audio interviews with experts or news makers in your industry

Record yourself interviewing some of the heavy-hitters in your industry and post these on your blog and share them throughout social media. This is an effective way to create valuable content that your listeners will appreciate.

Articles

Articles are time-tested vehicles for content syndication. Write on useful topics and always include a call to action in the resource box.

eBooks

You can pack a lot of information into an ebook along with marketing information about your website and some of the other products that you have to offer. Encourage readers to share your ebooks and this will distribute your content increasing your reach and exposure.

Ways to syndicate your content that will generate traffic:

Guest blogging

Develop relationships with the top bloggers in your topic or industry. Offer to do a guest blog post for them, which will give them a break but it will also expose the guest blogger’s work to a fresh audience, and give the audience the chance to experience a different perspective. This is an effective way to expand your reach and generate some targeted traffic.

Content sharing websites

Websites such as Scribd, Zimbia, Wetpaint, Associated Content, HubPages, Squidoo, and Slideshare are great places to share your content and generate targeted traffic back to your website. Posting content on these sites also helps to establish you as an expert in your subject matter.

RSS feeds

These automated feeds push your content to visitors who have subscribed to your feed. But you can also take your feed and share it on public rss feed directories, which not only exponentially expands your content’s reach, but this is a fantastic source of relevant backlinks for your website.

Social bookmarking websites

Syndicating your content on social bookmarking sites such as faves, linkagogo, furl.net, del.icio.us, multiply.com, and stumbleupon.com will give you lots of good exposure and generate more targeted traffic. Try using productivity tools such as socialposter.com, which allows you to bookmark dozens of sites at once.

There is so much more to say about content syndication and how you can use it effectively to drive a ton of targeted traffic to your website. To learn more you are welcome to visit, http://www.mcreasite.com today.

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How is Syndication Used to Generate Traffic to Your Website?

The focus of content syndication is attracting targeted traffic. When a visitor finds your content out in the ‘wild’ of the Internet whether it’s on a social media site, or a guest blog post when they read your content and like it and then click on the link in the resource box that brings them back to your website this is the best kind of traffic you can ever attract. These people have read your stuff and decided that it resonated with them. That transaction is the ‘holy grail’ of content syndication that you are seeking. If you can create that dynamic over and over again with new readers you are golden.

Since content is the engine that drives syndication, let’s take a look at some of the kinds of content that you should be creating and sharing to generate the most traffic. You should be creating relevant, accurate, timely and useful content, which can take many forms including:

Videos

Create short, engaging, informative videos containing your primary keywords and a link back to your website. Post these videos on the top video sharing websites.

Audio interviews with experts or news makers in your industry

Record yourself interviewing some of the heavy-hitters in your industry and post these on your blog and share them throughout social media. This is an effective way to create valuable content that your listeners will appreciate.

Articles

Articles are time-tested vehicles for content syndication. Write on useful topics and always include a call to action in the resource box.

eBooks

You can pack a lot of information into an ebook along with marketing information about your website and some of the other products that you have to offer. Encourage readers to share your ebooks and this will distribute your content increasing your reach and exposure.

Ways to syndicate your content that will generate traffic:

Guest blogging

Develop relationships with the top bloggers in your topic or industry. Offer to do a guest blog post for them, which will give them a break but it will also expose the guest blogger’s work to a fresh audience, and give the audience the chance to experience a different perspective. This is an effective way to expand your reach and generate some targeted traffic.

Content sharing websites

Websites such as Scribd, Zimbia, Wetpaint, Associated Content, HubPages, Squidoo, and Slideshare are great places to share your content and generate targeted traffic back to your website. Posting content on these sites also helps to establish you as an expert in your subject matter.

RSS feeds

These automated feeds push your content to visitors who have subscribed to your feed. But you can also take your feed and share it on public rss feed directories, which not only exponentially expands your content’s reach, but this is a fantastic source of relevant backlinks for your website.

Social bookmarking websites

Syndicating your content on social bookmarking sites such as faves, linkagogo, furl.net, del.icio.us, multiply.com, and stumbleupon.com will give you lots of good exposure and generate more targeted traffic. Try using productivity tools such as socialposter.com, which allows you to bookmark dozens of sites at once.

There is so much more to say about content syndication and how you can use it effectively to drive a ton of targeted traffic to your website. To learn more you are welcome to visit, http://www.mcreasite.com today.

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