Tag Archives: traffic news

Generating More Website Traffic

Whether your website is a personal blog or a business based site, every person with a site knows the most important aspect is to have traffic. Without visitors and traffic, the website becomes just wasted cyberspace. Many people struggle with the concept of how to generate more website traffic. The good news is there are a variety of ways to drive traffic to your site with little or no money invested. It is a simple matter of checking out what works and thinking creatively.

Consider getting involved with an affiliate program, if you haven’t already. Hosting another company’s products will send more visitors your way when they search for a specific item. This is also a good way to generate some income for yourself as well as receive more website traffic. The products draw visitors in, but hopefully, your amazing website will have them coming back for more. There are services out there that will take care of the majority of business for you. Some even allow you the instant ability to accept credit cards and run the affiliate program for you. This may be the best method for creating more website traffic.

Another highly result driven method for more website traffic is reciprocal linking. This practice is especially useful when your site is linked to similar content websites. For example, if you use your website to sell yoga equipment, linking to another site that focuses on yoga content and tips would be a mutually beneficial link. You get the sales and the other site gets more hits and more visitors reading and commenting. You will want to link with websites that are related to your products, but that are not in direct competition. Networking in this manner and reciprocal linking are excellent ways to generate more website traffic.

If you were blessed with adequate writing skills, then writing articles in your area of expertise is another way to get more website traffic. Writing a few articles a week and submitting them to other relevant websites has the potential of creating new interest in your website. Website content is a precious commodity and your articles have the potential of ending up on an unlimited amount of websites. How this benefits you is that in your byline you include a link back to your site along with the standard information about yourself. Be sure to set the link up to go directly to your sales page. If your homepage isn’t your sales page be careful to not make a new guest search your entire site for the products they want. This method of generating more website traffic is optimal because there is no cost to you and is free advertising.

A unique technique for getting more website exposure is to advertise locally. One way would be to have magnetic signs made with your website’s information on them. Have some extras made and maybe friends and family will help out with your advertising venture. The numbers of people who will see this information is astounding when you factor in vehicle traffic and the number of places you go in one week. The magnets won’t damage the finish of your car and you are taking advantage of a relatively low cost way to generate more website traffic. Add to that any outside help you receive and the Internet traffic from local sources may be just what your website needs.

Getting the attention and additional traffic your website needs doesn’t have to be the near impossible feat that it may seem like. A little bit of research and patience on your part paired with creativity can make your site the envy of its cyberbuddies.

Andy West is a freelance writer for Vertical Measures, an Internet Marketing Company that can help you generate more website traffic. For more information, visit http://www.verticalmeasures.com .

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Optimized Press Releases and SEO

Quality press releases have always been an excellent way to drive traffic to a website, improve search engine rankings, and build brand recognition. But not all press releases are created equal. The difference in a release depends on the intended results.

Traditionally press releases or news release were major news events and announcements from large corporations. The cost to make such an announcement was very high and the methods to distribute the information ranged from the telex, fax to relationships and networks of people. The internet and the availability of low cost distribution services has changed this considerably. Any business can now afford to do a press release. This is both a good and bad thing. The shear quantity of press releases now being done has clouded what is “Real News” from just plain marketing and attempts to improve a business’s standings with the search engines. What could be better than a relevant links from a network of high ranking, high traffic news sites? Well not much, and that’s why press releases are more prevalent.

Finding a way to get your press release SEEN is the real trick, and that’s why services that focus on optimized press releases are in high demand. Anyone can write up a 300 word press release and send it out on WebWire for $19 and get a boost in traffic, but the real benefit is when you do the work up front to make sure your release is receiving the maximum exposure, and giving you the biggest boost in your sites link value and traffic.

So in order to compete with the masses now doing press releases as a form of “article marketing” and pagerank improvement you need to do something more. The focus has to be on effective keyword research and the crafting of documents and titles that are being searched for online. The press release will continue to be the most effective avenue of building brand value and improve a websites traffic, but the companies that gain the competitive advantage will be the ones that learn how to optimize their release or use an effective service to handle this process for them.

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Expanded Press Release Editorial Services

Vocus Announces Availability of Expanded Press Release Editorial Services through PRWeb

Editor assistance now available for writing, editing and search engine optimization of press releases.

[eminimall products="Software"]

Lanham, MD (PRWEB) December 11, 2007 — Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, announced the availability of press release editorial services through PRWeb, a leading online newswire.

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These services include:

  • News Release Drafting – A PRWeb editor will work with customers to draft a news release based on their requirements and targeted for their specific audiences, including journalists, bloggers and consumers, that will achieve top results in search engines.
  • News Release Revision – PRWeb will copyedit news release for spelling and grammar and give them a refined, professional tone to optimize the messaging across all PRWeb distribution channels.
  • Search Engine Optimization (SEO) – Analyzing key words and phrases in the customer’s release, an editor will enhance the news release with search optimized language, driving increased traffic to the release. Additionally, the key word links will help search optimize the customer’s own website.

“Many of our customers are business owners who do not have a dedicated PR person on staff or expertise in writing press releases,” said Bill Wagner, chief marketing officer of Vocus, Inc. “Through these services, our customers will be able to rely on our industry-recognized team of PRWeb editors to ensure that they take full advantage of our online distribution engine and maximize the exposure of their news.”The PRWeb platform offers direct-to-consumer distribution, search engine optimization, embedded video and podcasts. Press releases are indexed by major search engines, published on high-traffic news sites like Yahoo! News and Topix, distributed through more than two million RSS feeds and delivered to tens of thousands of opt-in email subscribers.

After choosing their PRWeb distribution package, customers will now have the ability to choose from the array of services listed above as add-ons to their distribution package.

About PRWeb:
PRWeb is recognized as a leading online news and news release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com

About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD, with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800-345-5572.

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may be predictive in nature, depend upon or refer to future events or conditions, or include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

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