Bill McRea

Using SMS Direct Marketing to Drive Sales When Nothing Else Will Work

01. Jul, 2010 0 Comments

SMS direct marketing may be the course of action of sending features, announcements and unique discounts for a mobile list of subscribers via text message. SMS or short message service are normally acknowledged as text messages but with this sense, a concept is typed out using a mobile marketing services after which it sent in bulk to all of your subscribers at When.
Making use of the SMS channel to primary industry for your shoppers is more effective than traditional marketing and advertising in many ways.

1st, your shoppers signed as much as receive SMS messages from you. When persons have provided you there permission to marketplace to them, they already possess a positive relationship with your business and are more most likely to redeem the deliver then another person who got a immediate mail piece from you and has never been for a business. Average primary mail redemption rates are less than 2% even though SMS Direct marketing campaigns have redemption costs averaging 15 to 20%.

Second, the offer is often being understand and nearly quickly. In the event you send out 500 text marketing messages at 10 AM on a Monday morning, by 10:15, fifteen minutes later, above 95% of the subscribers will hear that beep on their mobile device and understand your information. Compare that to email go through costs which are already driven down to lows of 15% understand rate as a result of spam as well as the sheer volume of email communications currently being sent from everywhere. Your information getting sent directly as a result of the SMS channel within the mobile telephone does not need to compete with hundreds of other messages and it gets read.

Third, the provide is continually while using the purchaser producing the particular person very much additional probably to redeem it. When sent by email, they have to print it out. By direct response mail, they’ve to clip it out and bear in mind to possess it with them to use the provide. An offer about the mobile cell phone is often with all the buyer and on their mind.

Fourth, SMS direct marketing can drive similar day time sales. Previously in the event you were having a slow day within your organization there was not a lot you can do to produce up revenue. With text marketing you’ll be able to log into your mobile dashboard and send out a concept in minutes. Clients examine the offer you right away and it is going to bring gross sales in your enterprise very same evening. Direct marketing on this style can aid you save slow days on account of rain or other components. Which is a thing no other marketing and advertising medium can match.

If you have tried other marketing solutions such as primary mail, coupons, email marketing, television or radio with no the redemption costs and return on investment that your enterprise requirements, then mobile marketing in such a one on one fashion may perhaps be your answer.

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3 Tops Tips to Help Boost Your Website Traffic Instantly

24. Apr, 2010 0 Comments

Get paid to share your links!

In order to get an instant boost to your website traffic, I highly recommend you follow these 3 tips:

1. Do not just depend on search engines.

2. Note the amount of time and/or money required when using a specific advertising method.

3. Know who your target audience is in detail.

I will explain my top three tips to solve your website traffic problems. After I have given you more details about them, you will have learned about a new marketing method that you can use in place of the numerous other traditional marketing methods, such as article writing, blogging, social bookmarking, etc. You will also be much happier not dealing with multiple marketing methods and having a much lower cost in comparison to other paid methods.

First, when trying to get the most traffic to your website, you shouldn’t just rely on search engines for that traffic.

It is surprising for many to discover that the search engines only account for 20% of the overall web traffic available. The other 80% of traffic has nothing to do with being from search engines.

There are advertising networks out there that have millions of potential online consumers. These sites have specific targeting software that lets you send highly targeted and relevant ads to those millions of online consumers. Plus, anyone can tap into this method regardless of their level of experience.

Secondly, when you have decided on a specific advertising method to utilize, keep in mind the amount of time and/or money that is required for you to invest.

Some advertising methods are more difficult than others to learn and use. Some methods are even more time consuming than others. Still, other methods are all the more costly to see any results. However, balancing your time and money with each other leads to the best results.

When you know how to market your website through advertising networks, you will see yourself investing less time and money for the best results. As an example, you can easily reach thousands of visitors daily for only $0.02 per visitor. It’s very possible to get 1,500 visitors for only $30. This exemplifies how you not only get the most bang for your buck, but also the most bang for your time using this method.

Finally, you must absolutely know your target audience for the best website traffic.

The goal of your website should be to not only attract numerous visitors, but to attract the right kind of visitors for what your site has to offer. Since there are lots of websites that might have similar content, it is best to think about what sets you apart from the rest so that your visitors continue to come back to your site. Therefore, you should know about your target audience in great detail.

For a way to bring all these tips together, I urge you to take a closer look at Rapid Mass Traffic. You’ll learn about this new marketing method that can be used in place of the other traditional marketing methods. After all, it doesn’t depend on search engines, gives the best results for your time and money, and even shows you how to find your target audience for the items you are promoting. In the end, do you really want to juggle multiple marketing methods when you can just have one method that can get you to the same goal of more targeted traffic just as easily and with less of an investment of time and money?

Want to find out more about increasing website traffic, then visit Cathy Harmony’s site to instantly access more free tips, tricks, and reviews here: http://reviewsbycathy.com.

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Internet Marketing is Business, not Just Search Engine Algorithms

30. Oct, 2009 0 Comments

Get paid to share your links!

Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

Marketing Guy is an online marketing professional based in Edinburgh, Scotland. You can read more articles by Marketing Guy on his blog, Fused Nation

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Affiliate Marketing Guide – Tips to Grow Your Affiliate Marketing Business

28. Sep, 2009 0 Comments

Get paid to share your links!

Affiliate marketing is one of the highest paying home businesses you can find today. You just need to promote the product and you will earn commission once a sale is made. As easy as it may sound, affiliate marketers still question how to grow the business. If you are one of them, maybe this can help you:

Affiliate marketers often comment that they can’t sell. But do you know that selling is the least you do in this business? Your main role is to build an image of yourself. Once your prospects trust you, they will start to do business with you.

The next thing is that you need to have a channel to market your online business. Be it a website or a blog, you need to make it interesting and memorable so that your prospects will continue to visit and buy from you.

And to have more people visit your channel, just share more information regarding the niche. The more information your prospects get from you, the more your prospects will believe that you are an expert and the more likely you can grow your affiliate marketing business.

Then, as a successful affiliate marketer, you must expand your horizon to look for more ways to increase your online income. You need to understand thoroughly the online business industry. Figure out how you can be more productive in your internet marketing business. Too often the answer is just a flip page away.

After that, how do you advertise your business? Try to go beyond the traditional marketing method. Is it as cost effective to advertise offline as online? If not, what can you do to make it work?

If you really can’t figure out how to grow your affiliate marketing business on your own, why don’t you get some help? You do sign in for some internet marketers’ newsletter, right? Send them an email and ask for help. Don’t worry that they won’t help you because you never buy from them. If the internet marketer is a sincere person, he or she will try their best to help you grow your affiliate marketing business.

By: Wong Michael

About the Author:

Want to learn the secrets of generating your 5 figure income on the internet? How about a rebrandable keyword research tool? Just visit

=> http://www.BeyondAffiliateCash.com

Wong Michael’s personal goal is to help as much people as possible to be a successful internet marketer. He is happy that people are making progress from his free internet marketing report.

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Internet Marketing and Its Benefits

22. Sep, 2009 1 Comment

Get paid to share your links!

Internet marketing, or online marketing, as it is also called, means simply to market over the Internet. It may include learning about the market that you are going to target; online advertising and/or other means of persuading customers (essentially creating consumer awareness) to buy a product, use a service or sign up for something; selling and distributing; and direct sales.

An Internet marketer may have a brick and mortar business, such as a sporting goods store and use online marketing to build a larger customer base through methods like having customers order online. Alternately, an Internet marketer may conduct every aspect of a business — from product creation to distribution — online. Either way, the definition of Internet marketing and the scope of this book will always include using the Internet to create consumer awareness and to influence the sales of the product.

In some ways, Internet marketing is a lot like traditional, offline marketing. For example, Internet marketers and traditional marketers share the common objective of creating awareness of their product or service and influencing consumers’ decisions.

While the main goal is the same, the business model, method and strategies between traditional marketing and Internet marketing are numerous. For example, traditional marketing may use direct mailings, printed brochures, and demonstrations at trade shows, networking through community groups, sales representatives or store employees, a good physical location, a nicely decorated store, local advertising through radio, newspaper and television, and many other methods.

On the other hand, Internet marketing may use strategies such as website design, search engine optimization, persuasive sales copy on the site to convert traffic to sales, automated emails, multimedia presentations, pay per click and banner advertising, viral marketing, free digital products (such as reports and newsletters), social networking sites, blogs, and several other methods. We’ll be talking about these online marketing strategies throughout this text.

Since learning something new, such as Internet marketing, does require some concentration and time on your part, as well as patience with yourself, here are a few excellent reasons to continue moving forward with Internet marketing:

Lower operating costs. For example, you won’t need to hire sales representatives with Internet marketing techniques. If the entire business is online, you will save a great deal of money in the way of rent and utilities. You may also save by not needing to commute to a traditional brick and mortar business. The ability to reach more potential customers/clients. Online marketing means that you can reach people on an international level, and interact easily and quickly with them. Many opportunities for free and low-cost marketing. Blogs, social networking, and free to use advertising services, as well as advertising that is paid for only when certain results are achieved (pay per click, for example), are all options with online marketing. This marketing venue also eliminates the expense of radio, TV and/or newspaper advertising, as online advertising is taking over the market share. The convenience and comfort of working at home. If your entire business is online, you can work at home or wherever you have a laptop and Internet access. Moreover, though, you will get home business tax write-offs. Low start up costs. Informational and other digital products do not involve shipping or printing costs. If you join a network marketing group, you don’t even need your own product. Scheduling freedom. If you run your business completely online, you can set your own hours. Market analysis is made easier with the interactive powers of the Internet. For example, an Internet marketer can easily measure the effectiveness of paid advertising when using pay per click (PPC), pay per impression (CPM) or pay per action ads. Behavioral marketing can be easily applied. For example, the Internet marketer can target advertising to various groups of consumers based on activities they enjoy, such as those reading blogs about search engine optimization or downloading cooking videos, etc. By doing so, you can also reach across demographic gaps of age, gender and location to influence far more consumers than you would with traditional marketing. Increased earnings without higher costs. Online marketing, when coupled with a digital product you create or otherwise own, allows you to boost your earnings without buying a product or spending more time creating more products because you are selling digital copies. Larger sales numbers. Online marketing when coupled with network marketing, allows you to recruit and sell products in much larger numbers using tools like auto responders for opt-in emails and your website, instead of hours spent each night talking to a small group of people at a home party.

By: Bradley Lessard

About the Author:

Brad Lessard is the owner of EbizCommando, an online membership site specializing in helping people develop the fundamental building blocks of a successful internet business.

For more information please visit http://www.ebizcommando.com

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Using SMS Direct Marketing to Drive Sales When Nothing Else Will Work

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