Bill McRea

Trafficvance describes itself as an advanced display and textlink marketplace for advertisers and marketers. Trafficvance is an example of a CPV, or Cost Per View model of a contextual advertising network. Their traffic comes from displaying ads to users who have downloaded and installed their Game Vance software. This is 100% opt-in traffic that users have chosen and agreed to view when they download the games.

Trafficvance uses display ads (600 x 800), pop-ups, pop-unders, text ads and billboard ads covering a diverse selection of niche markets on a massive scale. Their technology targets and displays your ads only those users who would be interested in your offer.

THE CPV model, or PPV as it’s also commonly called, is similar to media buying as you are purchasing impressions for your ads. You can have the Trafficvance network staff help you set up and manage your campaigns or you can operate in self-service mode and manage your own ads giving you complete control over your budget and statistics so that you can tweak your campaigns in real time.

PPV traffic networks such as Trafficvance have become very popular with affiliate marketers because they can get a ton of traffic at prices more reasonable than the average PPC traffic source.

Trafficvance offers:

Display ads 800 x 600 with keyword or URL targeting

Text links (mouse over ads) initiated by the user

Manage Solutions with in-house media buyers who can manage your campaigns for you

Self Serve optimization tools to give you control of your campaigns in real time.

Here are some tips for  making the most of Trafficvance CPV ads:

• Keep testing the ads to find the ones that convert best
• Try offers that you know convert well and have broad appeal with a wider audience
• Use ad tracking software
• If you are running CPA offers, you might check in with your affiliate manager before you launch your PPV campaign

In a nutshell, Trafficvance serves up your ads to an audience of users that have downloaded their game software and agreed to view ads. The software records the users online habits and tracks the sites they visit and searches they perform in order to determine what kinds of ads to show that particular user. This ensures that your ads are being targeted at users who are already interested in the niche that your product is in.

Why are PPV or CPV networks becoming so popular?

With PPV ad networks, if you are able to set up a campaign using the perfect mix of keywords and URLs that appeal to a broad spectrum of the software user audience, you’ll end up getting a nice flow of expertly targeted traffic to your website at a price that is far less expensive than PPC and far less complicated to set up and operate.

To get started with Trafficvance you simply fill out an application, or you can give their sales team a call or an email to discuss the particulars of your campaign.

CPV advertising networks such as Trafficvance is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.

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There’s a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work. One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketer’s web site. It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program. Does this sound so easy?

It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there’s a tool you can use to help you go through the program with ease and confidence, the Ad Tracker. For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.

What precisely is an ad tracker? It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you don’t earn big in an instant.

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure. If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

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Now that you’ve got your site up, you only love that rush of traffic you’ve been getting so far. Your marketing plan looks very effective with your hits increasing consistently. Now you think you’ve hit it bull’s eye with your infallible marketing strategies and dependable tracking software. The question is, is all that traffic helpful? Regrettably, maybe not. That’s because not all traffic will give you sales. The kind of traffic you need is the one that converts to a sale and to build up on this, you need to differentiate between good traffic and bad traffic using your statistics and a web traffic analyzer. Telling good from bad traffic begins with visitor tracking or hit counters. An ad tracking software or service will bring you more information than this such as where your visitors are located, which web pages they frequent, the length of their visit and the forms and images they download. If you know how important analyzing your traffic is, you’ll value all this information that will be made obtainable when you track your ads. For instance, knowing where your visitors are will give you an idea how to effectively customize your services. If you’re getting very little traffic from your international or out-of-town clients, you might want to lower your shipment rates to make them more interested. In terms of Internet marketing, knowing from which search engine your visitors are will give you an idea how to adjust your strategies to improve your ranking on the search engine where you’re currently not that flourishing. If you know which pages are viewed the least, you can improve their design or add more engaging content to make them perform better. If you home page rarely gets clicked, which means you barely get visitors to check out the rest of your site, then it’s clearly not doing its job. Consequently, good traffic is traffic that converts into a sale while bad traffic is that which does not bring anything that the site or company it stands for can take advantage from. It doesn’t mean, on the other hand, that a visit that does not convert into a sale is automatically bad. One thing that may be considered is whether a visitor is there for the first time or for a certain number of times. If a first visit does not result in a sale and is not repeated, then it’s almost certainly bad traffic. But if a visitor has been in and out of the site without necessarily purchasing anything, it could be that he is still considering his options. This traffic obviously has good potential for turning into a sale and could, therefore, be considered good. Get to know your website statistics and invest in website optimization to boost your business performance.

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