Bill McRea

Get paid to share your links!

As an affiliate marketer, keyword research is a vital activity because through keyword research and analysis, you discover the best keywords to build niche websites that are fairly simple, yet full of the information that will interest those who are searching on your topic.

In this article we will look at some of the various ways that affiliate marketers use keyword research, and some of the tools that can help them to save time and get better results.

How to use keywords on your affiliate blog or website

Keywords are one of the most critical components for your affiliate marketing website–or any website for that matter. SEO, or search engine optimization is made up of about 20-30% on-page factors such as:

• Title tags
• Meta tags
• Meta descriptions
• H1 tags
• Body text/copy
• Domain name
• Page names
• Anchor text

Keywords are the basic element in all of these items. Google ranks websites based on keywords, the density, and relevancy of the keywords on your site relative to other similar websites within your topic. Most importantly, keywords are used in the content of your website in the form of website copy, blog posts, navigation and inbound and outbound links.

Using Keyword Research tools to find ‘buyer keywords’

When someone is still in the initial discovery phase of making a purchase, they will use more general keywords such as, “sporting goods,” and then maybe, “bicycles.” As they learn more about exactly what they want, the keywords they use will become more specific or targeted such as, “Huffy,” or “Schwinn bicycles,” or “bicycle shop in <insert zip code>.”

Plugging your list of primary keywords into a keyword research tool will help you to find more, related keywords, long tail keywords, and those crucial buyer keywords.

If you are really serious about affiliate marketing, you should invest in a premium keyword research tool. The free, Google keyword tool is fine for when you are first getting started, but as your skills develop and you get more serious about affiliate marketing, you’ll want to investigate the most popular keyword research and analysis tools such as WordTracker, Market Samurai, MicroNiche Finder, and the new NicheFinder software by Brad Callan.

Keyword research is one of those critical tasks that online businesses people must do in order to keep their websites at the top of the search engines. It can be a confusing, challenging, time-consuming task if you don’t have access to the right tools for the job. The right premium keyword research tools will  make online keyword research faster, easier and more effective.

Your goal with affiliate marketing is to provide value added information on the topic of the products that you are pre-selling.  The right keywords will help you attract that targeted traffic that you need to keep your website at the top of the search engine results.

Now it’s time to discover how to do keyword research quickly and effectively with the world’s most powerful, new niche finding software. Visit, http://mcreasite.com/NicheFinder, to start uncovering those hidden niches with niche finder today.

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Get paid to share your links!

Internet marketers are constantly faced with the challenge of getting and increasing traffic to their websites.

In order for your website business to stay profitable and competitive, you might choose to draw visitors to your website with the use of low cost online advertising, or put in some effort to get you free website traffic.

Beginning Internet marketers are sometimes skeptical about the effectiveness of some of these methods that generate free website traffic.

However, some of these free methods can be just as effective as paid website traffic methods in helping you make more sales, generate email leads, or simply to get additional visitors to your website.

Here’s a little nugget of truth about getting free website traffic: Although you will not need to pay money for such free traffic to your website, you will actually be paying with either your time, energy, or your attention, or with all of these limited resources that you have.

However, the benefit of generating website traffic for free is that you will not need to spend any money.

Another benefit is that such traffic going to your website can also be more stable, predictable, and targeted. Consequently, these website visitors might be more receptive to making a purchase or performing the most desired action (such as signing up for your newsletter) when they arrive at your website.

Here are 3 of the really effective bread-and-butter techniques that can help get you tons of free website traffic:

1) Using SEO or search engine optimisation to get more website traffic:

One way of getting consistent and free website traffic, is to apply sound SEO or search engine optimisation principles when designing and building your webpages for your website. Such principles involve having appropriate title tags, meta tags, keyword tags, and meaningful keywords in your body text. Another key thing to remember about SEO is to have high quality content that are written for people. Such content should include relevant keywords and keyword phrases that people are looking for.

Baffled and confused by SEO terms and techniques? Just check online by typing “seo methods” in the search engines for some of these easy-to-apply methods. Alternatively, you can pick up a good SEO book at your local library, read, and simply apply them.

2) Getting Links from other websites for free traffic to your website:

Getting links from relevant websites that have website content or themes that are similar or compatible with yours, can help boost visitor traffic to your website.

To do this, you can simply go to the Google search engine, type in the keywords that your website uses and look at the search engine results.

Contact those websites that are on the first 3 pages of the search engine results and ask the site owners if they would be agreeable in posting your website link on their website. Try to request links from websites that have a similar or preferably, a higher page rank and search engine rank than your own.

3) Multi-task and do market research and website traffic generation at the same time:

Participate in forums and blogs that have content themes related to the content on your website. Not only can you do some market research and assess what your potential customers might want or need, you can also actively participate by making useful, relevant and meaningful posts to such forums and blogs.

In your forum or blog posts, you can either make a reference to your website or provide a short email signature that includes a web address or URL that can guide people to visit relevant webpages in your website. Remember that it is important for you to post useful and relevant content or information in such blogs or forums.

These 3 free website traffic generation techniques can be very effective in increasing the number of visitors to your website or online business.

Just keep in mind that such increases will take some time before you start seeing results.

To leverage your time in the most efficient manner, have a system and schedule of performing the suggested tasks above, all of which will help drive traffic to your website free of charge.

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Get paid to share your links!

WEBWIRE – Tuesday, March 11, 2008

Contact Information

William McRea

Owner

McRea Site Development

619-241-1132

wjm@mcreasite.com

McRea Site Development ( www.mcreasite.com ) announces its new search Engine optimization service by offering an extensive Top 10 comparative and optimization report for webmasters. This report includes a wide range of both on-page and off-page SEO advice comparing your site vs. the top 10 competitor’s web sites for your main keyword theme.

The report includes over 35 points of comparison including the following:

• Domain name effectiveness

• Keyword use in title tags, H1 tags and keyword density

• Keyword use in page URL

• Inbound linking and anchor tags

• Outbound link evaluation

• Links from social networks

• Evaluation of content vs. competitive sites

• Factors that could prevent your top ranking

• Overall Score relative to your competitor

“The information available from our report can help any motivated webmaster improve their ranking in the major search engines” said Bill McRea owner of McRea Site Development. Search Engine Optimization services focus on helping businesses deploy websites that effectively communicate their message to their audience. The use of a well designed website plan including domain name, keyword analysis and unique quality content provides the best results. McRea Site Development can provide assistance at any level of development. Most search engine optimization improvement plans require 4 to 6 month to provide effective results.

McRea Site Development’s Search Engine Optimization Competitive Analysis Report normally available for $247.00 is now offered through the end of March for only $47. For more information visit http://www.mcreasite.com/Search_Engine_Optimization_Service.html .

Bill McRea has been involved in internet marketing and ecommerce since 2002 and has developed several highly successful businesses applying best practices and proven strategies to achieve the highest possible return on investment. McRea Site Development markets over 200 internet marketing websites covering a wide range of products and services from consumer electronics, computers, apparel, music instruments, to eBooks and search engine optimization. For more information please visit http://www.mcreasite.com/ .

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Yesterday I posted a new page at my main website www.mcreasite.com I then used the Digg tool to Digg my own page. Today I did a search with Google. See the results below:

The title tags on my page was “Keyword Research Leads to Sales”. My pages does not rank in the top 10 for this phrase YET, but I am already receiving traffic since my Digg post does rank in the top 10. But remember select your title for items that HAVE traffic but are not terribly competitive. I use Wordtracker to help me select my titles. You should consider trying their free tool.

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Get paid to share your links!

I wanted to follow up on my post about the cost of Search engine optimization, and why people charge so much for these services. I’ve come to the conclusion that the real expense is spending time developing an online business without a “real” plan to succeed. An Idea or a simple business plan is just simply not enough, and the real reason most people fail. I recently read a blog post that talks about what internet marketers really sell is HOPE. This bothered me because I do not see this industry or this process as being so intangible. Hope is important for sure, but action created results. You cannot just sit around and hope you are successful.

And so it is with real Search Engine Optimization. I helped a company that was struggling to launch a new product (a tangible item). We created a website using the keywords in the domain name. We created content that reflected the keywords that were our target. The site was deployed with the correct title tags, h1 tags and all the proper onsite optimization. Next I did a series of 6 press releases on Prweb using the main keyword phrase and a few variations in the embedded hyperlinks to their site. I tossed in some social bookmarks, and build a few link exchanges to round out my search engine optimization efforts.

Within 2 months the site was already in the top 10 at Google for the keyword phrase “Instant Hot Water” and more recently it has been in the #1 or #2 spot. This company is now getting hundreds of leads a week compared to 10 a month for this product. Their sales have gone through the roof and they are making a ton of money.

So the moral of the story is search engine optimization may seem to be expensive, but for a few thousand dollars this company has increased their sales by over a million. The value is not what you pay for the service; it’s what you get as a result.

If you have small expectations then don’t spend your money on search engine optimization, but if you are serious about building a real business the investment into a certified SEO expert is really quite small.

Bill McRea

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