Bill McRea

If you write and sell or even give away eBooks and you are not offering them on Amazon’s Kindle eBook marketplace, you are missing out on potential sales. It’s absolutely free to list your eBooks on the Kindle publishing marketplace, and Amazon keeps a percentage of the sale when the eBook is purchased. Here’s a quick guide to getting your eBook into the Amazon Kindle eBook marketplace where you can take advantage of all of that targeted traffic made up of people who are already shopping for eBooks online.

Format your manuscript

You can take one of your existing eBook titles, or write a new one and format the MS Word or Open Office word processing document so that it appears properly on the Kindle screen.

Set the page margins to between 1 inch on the top and bottom and sides of the page. Paragraph indents should be set to .05. Set the line spacing to single space, and use a standard font such as Arial, Verdana or Times New Roman 12 pt, but no smaller than 11pt. Remove any headers, footers or page numbers from the document. Save the document as a .doc as Kindle does not accept .docx or .rtf file formats.

For more specific information about formatting your manuscript, visit the ‘formatting FAQs’ under the ‘Help’ tab of the Amazon DTP website.

Set up your Kindle seller account

Once you get your eBook manuscript all cleaned up and formatted, you are ready to publish it on the Amazon Kindle publishing platform. Visit kdp.amazon.com, and set up your free seller account where you will list your eBook on Kindle. Follow the step-by-step instructions and in about five minutes you will have a new account.

You’ll get the opportunity to check the formatting before you publish it. Don’t annoy your readers with a poorly formatted eBook.

You do not need an ISBN number to publish on Kindle, but if you have one by all means use it.

Create a cover for your eBook

Next you’ll want to create an e-cover in .jpg format with a flat image of the eBook. Take a quick look at the covers of the other titles in the Kindle eBook store. It is vital that you have a professional looking cover for your book if you want to make a lot of sales.

Uploading your eBook to the Kindle publishing website

Now that you’ve got your eBook and cover ready to go, log in to your Amazon DTP account and follow the steps for uploading your book. Fill in all of the requested information about your book. Pay close attention to your item description. Use plenty of keywords in your description keeping in mind that this is your opportunity to sell the reader on why they should buy your eBook over the dozens of others on the topic.

When it comes to the pricing section, I recommend that you read the Kindle DTP help topics (the help link is at the top right hand corner of the page)  under the ‘Publishing FAQs.’ There are basically two pricing models for your eBooks: 1. 35 percent royalty option, and 2. 70 percent royalty option (this option is only available for titles sold to US customers) when determining a pricing structure for your eBook, you should also visit the ‘Pricing’ page in the Amazon DTP publishing area.

Now your eBook is available to the millions of visitors who come to Amazon.com in search of eBooks. While there are millions of buyers on the Amazon website, also be sure to include a link to your new eBook on your website. Also, in your Kindle eBook description, be sure to request readers to leave a review. A few good reviews will help boost sales of your eBook.

Publishing ebooks on Amazon’s Kindle and the other eBook reader formats is a great way to get some valuable exposure online. For more tips and strategies for growing your business online, visit, http://mcreasite.com/blog today.

and you spend a lot of money buying paid advertising to get customers to visit your site. You’re probably aware that it’s possible to get lots of free attention for your website, but you may not be sure just how to go about it. Let’s look at five different strategies for getting free publicity for your online business that will send you a ton of targeted traffic and hopefully boost your profits at the same time.

1. Make your website a resource

Is your website full of useful, actionable content that is helpful to your audience? Make sure that your site is full of content that gives advice, how-to, and practical information about your industry. Create a media page on your site where members of the media can download your electronic press kit, or order a hard copy to be mailed to them.

2. Send out Press Releases

This might sound like a no-brainer, but press releases, when written effectively and used correctly can get media attention for your event, new products & services, awards, and contests. They can send a flood of traffic to your site and boost your SEO from all of those high page-rank, relevant, incoming links to your site.

3. Set up speaking gigs in your local community

Speaking at local community and business events helps raise your profile and brings lots of favorable attention to your website.

4. Get active on social media sites

Become the ‘go-to’ person in your niche on LinkedIn, Twitter and Facebook. These social media platforms are where millions and millions of people hang out and interact with each other, with major brands and small businesses like yours. Because of this, the media keeps its eye on sites like Twitter when they need an up-to-the-minute source on a timely topic.

5. Help a Reporter Out

HARO is a free site that matches reporters with sources. You just sign up and get media opportunities hand delivered to you every day.

Are you noticing a theme with these tips? In order to get publicity you’ve got to put yourself out there. Let go of the “build it and they will come,” mindset and put yourself and your website in the path of the traffic that is looking for what you have to offer. If there’s nothing news-worthy going on in your business right now, come up with some exciting event, or contest, or invent an industry award. Create an ultimate win-win by sponsoring a charity event, or adopt a local non-profit that is doing good work that matters to your audience. These are just a few ideas to spark your own creativity.

Just bear in mind that free publicity is not free advertising. Your press releases cannot come off as thinly disguised ads. Your event must benefit others in some way and be genuinely news-worthy in order for you to grab the free publicity that you are seeking.

Grabbing free publicity is one way to get your online business noticed. For more strategies for growing your Internet business, visit, http://mcreasite.com/blog.

If you are a website owner you know that one of your daily challenges that never ends is getting enough targeted traffic to your website to generate sales for your products and services. In this article, we are going to take a look at how you can employ the strategy of giving away ebooks that will result in more traffic and more sales on your website.

Distributing Free ebooks is a great way to attract attention and generate interest in your website.  When you write your ebook on a topic that interests your visitors, and is related to some of your paid products you are pre-selling your products by informing visitors and engaging them in your topic.  You will include links back to your site in the footer of the ebook, and also in the ‘about the author’ section in the back. After they have read your ebook and found value in it, most readers will follow the link back to your website to see what else you have to offer.

There are tons of websites out there where people go to find and download free ebooks from hundreds of different categories. These people arrive at these sites searching for content to fill a particular need that they have at the moment. Submitting your ebook to sites like this is a great way to gain exposure to new audiences.

But can you really make money giving stuff away for free? Yes you can. When you give someone something of value to them, there is a natural feeling of wanting to reciprocate. When they visit your site and look at what you have to offer, they have already had a preview of your work, and they may be eager for more. When you give your ebooks away, it’s like you are offering it as a sampler or a teaser for what they will find when they visit your website.

But just like so many other forms of content creation, the challenging part of the process is the distribution. Once you’ve got your little masterpiece written, now you must get it into the hands of people who will read it and hopefully act on what they learn.

Now you can actually use software tools to take a lot of the grunt work out of submitting your ebooks to the free ebook directories. Instead of searching for the various directories, and then submitting each title, link, keyword list, URL and description by hand, you simply enter this information into the software once and it submits your titles for you with the click of a button. You will have a silent assistant sitting on your computer desktop just waiting to send your ebook out and get it into the hands of those who are searching for it. How easy is that.

So, now that you know that writing and submitting free ebooks can help boost sales at your website, what are you waiting for to get started?

Writing and submitting free ebooks is just one way to increase traffic and sales to your website. For more tips and strategies about SEO and website research, visit, http://www.mcreasite.com/blog.

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Submitting press releases is a practice that is overlooked by most online entrepreneurs because they feel like they are not necessarily making “news” in their business. But you can write and submit online press releases on just about any topic concerning your business.

Press releases are an effective way to raise your profile online, increase your online exposure and credibility in your marketplace, but they are also a great way to increase targeted traffic to your website, and build lots of high quality in-bound links to your website, which is good for your SEO.

What makes an effective press release?

When you are writing a press release, you need to write from the standpoint of being informative rather than self-promoting.  They should be keyword optimized and carefully crafted to present an unbiased view of the topic. Again you are informing not trying to persuade the reader. If the content of your press release is compelling enough, the reader will follow the link to your website where you can do all of the persuading you want to.

Keep the goal of the Press Release in mind

If the goal of your press release is to get actual media coverage and exposure for the launch of a new book, product or service, or for a major event, you should consider submitting your press release to a reputable submission service. These services carry more clout with reporters who rely on them to filter out some of the lower quality content online.

When your goal is to boost your site’s SEO and attract a nice flow of targeted traffic to your website, you can get away with using automated submission services and software tools to save time and effort.

How to streamline press release submission

Once you’ve got your press release written, your next step is to submit it to all of the press release websites online. Just as with writing articles and submitting them to article directories, it’s the submission part that takes a lot of time and effort.

If you use press release submission software you can significantly speed up submission of your press releases, so you can do it on a more regular basis. Here are some of the features of press release submission software:

• Some of these software packages include templates that you can follow
• Separate profiles for different websites
• Reporting tools
• Title and description rotation
• Supports Keywords

How do press releases help boost your site’s SEO?

Since most of the factors that influence your website’s SEO are off-page factors such as the number and quality of the in-bound, or back links to your website, you should put a lot of effort into creating a constant flow of high-quality, relevant links to your site. When you write a press release using the keywords that you want your site to rank for, and then you submit it to hundreds of press release sites, you are creating hundreds of links back to your site from relevant, authority sites. This is good for your site’s search engine optimization.

For more tips and strategies for using press releases for building backlinks for your website and improving your SEO, visit, http://www.mcreasite.com/blog.

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Before you start rolling Your eyes at the mention of article marketing because you think it’s ‘old school’ or passé, think again. Article marketing is still an effective, viable, online marketing strategy that can benefit your website in three powerful ways:

1. Article marketing creates high-quality, relevant backlinks to your site for improved SEO
2. Your articles will establish you as a trusted authority and subject matter expert in your niche
3. You create a flood of the best kind of targeted traffic to your site—visitors who have already consumed some of your content, so they are looking for more of what you have to offer

Article marketing was very popular back in the day for good reason—it totally works. Article marketing does take some time and effort, but once you invest that energy, your articles will continue to send you targeted traffic and sales for years to come.

How does article marketing work?

For those who are not completely clear on the concept of article marketing it’s very simple. You write a 400-600 word article based on the primary keywords for your website, include a link back to your site in the resource box at the end, and then your submit the article to an article directory. Visitors find your articles when they are searching for your keywords.  Email newsletter editors may grab your article from a directory and publish it to their audience spreading your link even wider.

What is the goal of article marketing?

The basic goal of article marketing is to generate targeted traffic to your website. Don’t overlook the opportunity that articles present for you to expand your brand, and establish your credibility in your niche.

You want to craft articles that will inform, entertain, engage and entice readers, but leave them wanting more of what you have to offer, which they will find when they follow the link back to your site. Think of your articles as an hors d’oeuvre—a tasty appetizer where the content on your website is the main course.  The content of your articles should showcase your unique strengths and what sets you apart in the marketplace without giving away the store in free content.

Tips for your article marketing strategy

• Write quality, original articles.
• If you re-write your articles, do it with an eye towards quality and making re-write able to stand on its own and convey the same sense of quality and originality.
• Spinning article content is a personal choice. Spinning produces a lower quality product, but it gives you exponentially more exposure. One alternative is that you can point the links from your spun articles back to the other articles that you have published online, blogs where you have guest posted and content sharing sites.
• Post your (original) articles to content sharing sites such as Hub Pages, Squidoo, Scribd, and a whole host of other sites of that nature.
• Post your articles on free blogs such as blogger, zimbio, wordpress.com, tumbler.com, etc. All of these properties will give you relevant, high quality backlinks.

Article marketing is made super-easy when you use ArticleBot software because the more articles you write, and the more places you submit them the more money you will make. Submit your articles to 400 directories and watch the traffic start rolling in. Visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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