Bill McRea

In order to build success as an internet or affiliate marketer, you’ll have to first build a list. Meaning a list of targeted email subscribers to whom you may promote your products to. A squeeze page is an indispensable tool in accumulating that list.

A squeeze page, or “opt-in” is a single-page website which is designed for the sole purpose of collecting information from the prospective subscriber. It usually contains a brief description of what the visitor will receive after they enter their name and email address. This can be as brief as a couple of sentences, or it could resemble a mini-sales page with a couple of paragraphs, and bulleted text. Lately, many internet marketers use video and audio on their squeeze pages to get subscribers’ attention.

The most sure-fire way of enticing a visitor to surrender their email address into the web form on your squeeze page is to offer them a product of real value. This is sometimes called an “ethical bribe”. Some of the things that are usually offered are ebooks, special reports, training materials, application software, or other relevant information that your target market would be interested in.

The name squeeze page implies that you are pressing, or squeezing your visitor for their email information. To that end, make sure there’s nothing on your page that will distract the visitor from submitting that information. There should be no external links, or alternate offers on your opt-in. This is not a good time to get them to visit your blog, or try to show them other offers. Once they get on your list, you’ll have plenty of time to promote whatever you want to them, but if you give them a reason to leave, you may never get that opportunity.

You should also make sure that your squeeze page doesn’t have any “leaks”. Meaning that there’s no way for the visitor to by-pass entering their information to get to your free product. If you put a direct link to the download page on your opt-in, then anyone could view the source code to get the URL. Instead, send them the link to the download in their first email. Either that, or set up a re-direct with your auto-responder when they confirm their email subscription. Either of those two options will ensure that they have to give up their email address in order to get your free offer.

Ok, so now that you know what a squeeze page is, the next question is; how do you get one? Well, if you have any web design skills, you could build one yourself, using an HTML editor, which can be time-consuming, and may not end up looking very attractive or professional – depending on your skill level.

Your next option could be to pay a web designer to create your squeeze pages for you. But considering that you’ll need to have many different squeeze pages of various designs in order to get decent results, this could end up being a costly solution. Not to mention, unless you know the designer personally, the finished products that you end up with can be pretty much a crap shoot in terms of quality. You’ll also have to be prepared to wait for your projects to be finished, which could take up to several weeks.

In my opinion, the most reliable and cost-effective solution for this problem are the various squeeze page directories and membership sites out there. Many of these sources offer a large variety of professional quality designs that utilize all the popular features that are being used in internet marketing today, such as the ability to embed video and audio tracks. Some even provide design software that allow you to easily customize their designs to your exact needs, regardless of your technical knowledge.

To get 4 Free professionally designed squeeze pages that you can customize and use to build your list Click Here

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Many new marketers don’t understand niche marketing. Too few people have really looked into niche marketing far enough to recognize it’s real power. But they forget that niche marketing gives online marketers the sharpest opportunity to create profits. Obviously, a marketer can promote his product or service in the market as a whole and there will be some sales, but there will be a much higher rate of success when he aims at a specific niche or group of people who already have an interest in what he is offering. Technically speaking, all products and services are sold into specific niche markets. So how do I choose a niche that will be profitable for me? If you can find a niche with very strong demand and very little supply you could realize huge profits if you find a way to serve it. If you stumble upon such small yet powerful markets in your hunt, then it would only lead to long term profits. I’d like to continue to teach you more about the benefits of niche marketing and what it can do for you.

Niche marketing is one of the marketing methods that has the best advantages. The fact that it helps you reach out to your target market without any kind of deviations makes it stand out. However, identifying lucrative market subcategories can bring even greater rewards for internet marketers hoping to master a given market area. Put simply, a niche market is just a smaller and more specialized segment of a larger market. After probing further and identifying an even narrower aspect of a given category, you have yourself a micro niche sales sector. What you are trying to accomplish and the market you are trying to target is going to be the deciding factor in what works best for you. The piece that follows will examine the potential benefits achievable through niche marketing and how substantial they can be.

Enabling you to maintain a tremendous focus is a significant benefit of niche marketing. This turns out to be true as you are going after tinier markets, and since you are aware of what they want, you are better suited to offer them improved solutions. In addition, these highly defined markets are much smaller and therefore allow you an overall view of trends that are developing and whatever new opportunities become available. The greater and less focused markets lack these advantages and discover that it is not easy to maintain a vigilant watch over the minute details of the market.When you engage in niche marketing it’s not such a huge charge to get the information you need to stay on top of things. As they begin to understand that you are more worthy of trust in dealing with instead of approaching a broadly based competitor, this gives off a very positive image to your specific market. Not only are you able to become better and much specific, you’ll also be attracting a lot more customers who will definitely be interested in what you have to offer.

Probably the biggest benefit seen in niche marketing is that you know your audience is paying attention because they have already proven that they are interested in what you sell. As a result, your chances of making sales are much higher. For those of you who possess a website focused on a particular group of individuals, your visitors coming in from that exact niche will be of greater value than broad based visitors are. Bigger isn’t always better, in most cases the smaller your target market is, the better your sales will be.Even though you won’t be reaching out to a large number of people, you will be able to focus on a problem are that’s specific and one that isn’t identified by the other big players. This is why it’s easier to sell your product to specialized traffic than to a more generalized one, where they have no interested in what you’re offering.

In summary, niche marketing proves to be the smartest means of beginning your company, in particular if you lack significant experience. When you focus your marketing efforts on a particular niche you can gather pertinent information far easier and your marketing work becomes much easier than if you were working a large varied market. You are able to grow into additional relevant market niches one at a time, and this will allow you to possess competitive advantages over them, after you become successful in a particular niche market.

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categories: internet,internet marketing,niche marketing,Affiliate Marketing,marketing,business,online business,seo

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Although the economy is on a set back right now and people have been losing jobs, this does not mean that there are no other means of earning an income anymore. In fact, the internet has been a goldmine when it comes to opportunities related to earning money.

The up side to all this is that earning those dollars does not involve having to get out of the door.

Anyone can make money by taking surveys. Although one cannot earn as much as one does in a normal job, taking online surveys is a viable way to earn some extra cash which one in the midst of an economic recession can really make use of.

You can expect to earn as much as $50 to $100 plus freebies in a month.

A person increases his chances of taking more surveys by registering in a number of survey sites rather than subscribing to just one.

After registering, you will have to disclose your personal and demographic information that will be used to determine your eligibility to take a particular survey.

When you finally get to be chosen be part of a panel, you will be asked to take a brief survey that will be used to find out if you are truly the right person for the survey.

Once you pass this stage, you will be able to take the lengthier survey and be able to claim your compensation after completion.

The pay usually differs for every survey and company that commissions the survey. Some will pay from a dollar to $15.

Some companies on the other hand would send in free products as form of compensation as opposed to money.

Surveys are effective tools that are used by various companies as a business strategy.

Whether it is to single out a target market or find out the public’s receptivity to a product, surveys are great statistical tools to accomplish these tasks.

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Pro bloggers know that growing your opt-in email list is the fastest way to success online. It’s been estimated that each of your email list subscribers can potentially be worth about $1 per email address per month.

If you have not yet gotten started building your email list, you might be pleased to learn that blogging can be the best way to start, and here’s why. Blogs tend to be very specific by nature. If you have created a blog around a particular industry or niche, then visitors seek out that blog because they are searching for the precise information that they can find there.

Do you see how you have clearly created a community of people with this blog who are interested in the topic that you are writing about? Once you get them to sign up with their name and email address, you can start communicating with them, adding value to their lives and sharing promotional offers that meet the needs of your target market. But now you’ve now assembled a community of potential customers.

Blogging is a great way to start your email list because your subscribers have already had a taste for who you are and what value you bring to the table. An opt-in list built from your blog subscribers will potentially be a more responsive list that will be more likely to remain on your list and take advantage of your offers.

An effective tool for grabbing the attention of your visitors after they have clicked that ‘x’ and are preparing to navigate away from your site is a free, WordPress plugin called, ‘Wp-ExitWindow.’ This plugin allows you to have a higher chance of converting your traffic by presenting them with your squeeze page, affiliate website or another related website. It takes just minutes to install and it only appears once per browser session.

So, now you can grab the attention of your blog visitors as they leave and give them another chance to subscribe to your email list.

When you are thinking about creating niche information products, the first thing that you need to determine is what your market needs. You don’t create the products that you want to create, your must find out what your target market is looking for, what kinds of challenges are keeping them up at night, and what kinds of solutions they are already searching for.

So, what’s the best way to find out what your prospective customers want? Well, you ask them. The best way to get answers to create a quick survey.  Make a short list of questions to help you determine what kinds of challenges they are facing and how you can create a product that solves some of their most pressing problems.

Use a free survey service such as surveymonkey.com to quickly create your survey. Post a link to your survey on your blog and Send a link to your list asking them to fill out the survey.

Take a look at your responses to get ideas for what kinds of products your audience is interested in.

You can create products in the form of:

• Videos
• Audio recordings
• Teleseminars
• Webinars
• eBooks
• Online classes
• Workbooks
• Membership websites

Information products are very easy to make and the profit margins can be huge. If you don’t have the time to create your products from scratch, you can purchase PLR products and customize them and completely re-package them and offer them for sale.

Here are some quick ways to create niche marketing information products:

• Interview an expert in your niche and record it

• Have someone interview you and record it

• Transcribe to audios and you have an eBook or workbook

• Create a series of ‘how to’ videos

• Host a teleseminar or webinar and record it

• Teach a live class online and record each lesson

Niche marketing information products can be quick and easy to make, and when you ask your market what they want first, you are almost guaranteed to have a hot selling product.