Bill McRea

The Pittsburgh SEO Guide – # 2
 

Keyword Selection

OK, you have your goals, the next step is to select keywords.  This is the most challenging, nuanced, complex and, for me, most fun and exciting part of the job. 

Most people use the term “keyword phrase” and “keyword” interchangeably, so we will as well .

Additionally , I’ll use the terms “Google” and “search engine” interchangeably.  As Google has so much more market share than its nearest competitor (between 63% and 71% according to recent studies), they are the search engine on which you should be focusing. The next closest is Yahoo! with less than 15%.  If you could open a restaurant for the same rent on Broadway in New York City as you could on Main Street in Havana , which would you do? 

The biggest mistake people make is to be too vague . Continuing with our example, if we tried to use the keyword “ lawyer ,” we will fail.  There simply is too much competition for such general words.  Moreover, you don’t have any desire for folks in Iowa to be contacting you (assuming you don’t do telephone counseling).

We might have a chance at some of the following keywords:

·        Pittsburgh lawyer

·        Therapist in Pittsburgh

·        Pittsburgh rooter

·        Pittsburgh legal help  

·        Etc.

Now we need to get some more keywords , to build a long list.  I like using Google’s Keyword Tool.  Simply enter a few keywords, and it generates lots of synonyms .  Most of these will be worthless, but a few may be great, and/or spark other ideas for additional keywords.

Google’s Keyword Tool is designed for Paid Search , but it’s still helpful for Search Engine Optimization .  It gives you a sense of how many consumers are searching for that term.  And it also gives you a sense of how competitive that term is by showing how many people are paying for that keyword.

If a keyword looks very competitive, try a variation. You can try a plural, or even a misspelling.  I often transpose the w and y in “lawyer.”  Guess what?  Some 33,000 people search for those misspellings every month!

Once again, I go back to Marketing Positioning and Branding .  If you’ve got the wrong Marketing Positioning, or you are optimizing for keywords that don’t support your overall objective, your efforts will not produce the goals you desire.

Once you get a long list of keywords, start to narrow them down.  Criteria can include relevance (of course), number of people that search for the term, and perceived competition for the term.

You might want to start with a list of 10 or so keywords.

Now that we have our keywords, let’s do some search engine optimization, Pittsburgh style!.

Stay tuned for our next article, Search Engine Optimization Part 3.

Internet marketing specialist for Pittsburgh SEO & Pittsburgh Internet marketing

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Improve Search Engine Ranking – Do You Think You Can Do It All By Yourself? Improve Search Engine Ranking to Increase Website Visits

In order to improve search engine rankings of your website you will need to pay close attention to both in-page and off-page points. In this brief post, we will go over frequently disregarded points when seeking top search engine placement.
Commonly, an optimization procedure consists of these steps: the optimizer brainstorms keywords that he would want to utilize for the site and does some research to find your competition’s keywords. Then, those keywords are fused to form brief expressions (one- to five-word phrases) and investigated to find how many searches have been done recently for for each one of those expressions.
So, let’s concentrate on the first phases of this strategy and how you may begin an affordable seo to improve search engine ranking.
After finding a tendency for some words or a peculiar combination that has little rivalry you may append such a combination to your web page, be it in URLs , meta tags, headers, the titles or content. Once optimized, you are ready to submit the page to search engines and directories.
Obviously, only about ten sites will reach the first page of most engines. If you can improve search engine ranking to such an extent that a link to your site eventually appears in the beginning page of Google, Yahoo, MSN or Ask for a special combination of words, you will consequently increase the number of visits. Virtually all users do discover through those search engines the info they were looking for.
Start by selecting a keyword around which you would like to improve search engine ranking for a page. Keywords are terms you´d expect people will explore when searching for info about the category of products, services or topics related to your business organization.
Now, check synonyms and associated words. Introduce those words into a search engine query box and observe who your competitors are; do not confuse your Internet contenders with the street competitors. Your Internet competitors are the web sites that the engine is ranking high and they are your central trigger to improve search engine ranking.
There are, probably, some usable keywords, and there will be many keywords you better waste not your time with. For instance, if the keyword you are testing yields more than 1000 web sites you don’t waste time. It will be excessively hard to improve search engine ranking for such a term. Visit the sites of your competition and check if you can find other interesting synonyms.
Afterwards, combine your strongest options to form short expressions of around 2 to 4 words. Once again, research those combinations until you find some reasonable odds to improve search engine ranking. Combinations which returned around 200 to 700 sites will be comfortable to work with.
It is now that the off-page optimization stage commences. This stage phase is the most lengthy contribution of web marketing and also the most high-priority to improve search engine ranking; it involves hyperlink-making and authority building up. But we better leave this topic for another article about how to improve search engine ranking

www.Mr-Seo.com/ImproveSearchEngineRanking.html

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