Bill McRea

Get paid to share your links!

Submitting press releases is a practice that is overlooked by most online entrepreneurs because they feel like they are not necessarily making “news” in their business. But you can write and submit online press releases on just about any topic concerning your business.

Press releases are an effective way to raise your profile online, increase your online exposure and credibility in your marketplace, but they are also a great way to increase targeted traffic to your website, and build lots of high quality in-bound links to your website, which is good for your SEO.

What makes an effective press release?

When you are writing a press release, you need to write from the standpoint of being informative rather than self-promoting.  They should be keyword optimized and carefully crafted to present an unbiased view of the topic. Again you are informing not trying to persuade the reader. If the content of your press release is compelling enough, the reader will follow the link to your website where you can do all of the persuading you want to.

Keep the goal of the Press Release in mind

If the goal of your press release is to get actual media coverage and exposure for the launch of a new book, product or service, or for a major event, you should consider submitting your press release to a reputable submission service. These services carry more clout with reporters who rely on them to filter out some of the lower quality content online.

When your goal is to boost your site’s SEO and attract a nice flow of targeted traffic to your website, you can get away with using automated submission services and software tools to save time and effort.

How to streamline press release submission

Once you’ve got your press release written, your next step is to submit it to all of the press release websites online. Just as with writing articles and submitting them to article directories, it’s the submission part that takes a lot of time and effort.

If you use press release submission software you can significantly speed up submission of your press releases, so you can do it on a more regular basis. Here are some of the features of press release submission software:

• Some of these software packages include templates that you can follow
• Separate profiles for different websites
• Reporting tools
• Title and description rotation
• Supports Keywords

How do press releases help boost your site’s SEO?

Since most of the factors that influence your website’s SEO are off-page factors such as the number and quality of the in-bound, or back links to your website, you should put a lot of effort into creating a constant flow of high-quality, relevant links to your site. When you write a press release using the keywords that you want your site to rank for, and then you submit it to hundreds of press release sites, you are creating hundreds of links back to your site from relevant, authority sites. This is good for your site’s search engine optimization.

For more tips and strategies for using press releases for building backlinks for your website and improving your SEO, visit, http://www.mcreasite.com/blog.

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Get paid to share your links!

Copyright 2009 by Willie Crawford

It’s no secret that the right videos, submitted to the right  places, can generate millions of views.

It’s no secret that the search engines love video and are constantly crawling video sharing sites. You can often get  a top 10 ranking for a keyword, using video, in under an hour.

Let’s look at some of the keys to getting some of that great traffic using videos.

One of the first things that you’ll notice is that in a lot of niches, tons of people are discovering video.  That means that you need to create and submit more videos, and you need to submit them to more places.  If you don’t used an automated submission service, that can be very tedious, and tie up your computer for hours on end.

As you prepare to create your videos, you need to begin by asking what is it that you want to accomplish. More specifically, what do you want your viewers to do after they finish watching a given video?

After you identify the goal of the video, you need to actually map it out on a “storyboard.”  What will be in each frame, and what will the audio say?

If your video is being created using a tool such as Camtasia (screen capture software) then you also want to script it. You don’t want to leave any element of your video to chance. You don’t want any little thing detracting from accomplishing your goal.

If you practice the script and are very familiar with it, even if you read it, it will sound natural to many viewers.

Speaking of sound, having high-quality audio is one of the most important elements of a good video. Having understandable audio, recorded at the right level is actually more important than the quality of the picture.

The way to get great sounding audio is to 1) use a quality microphone, and 2) don’t put the mike too close to your mouth. You also need to be in a quiet place when you make  the recording.

Those are some technical tips for creating a good video that will generate lots of traffic and perhaps even go viral.

Let’s look at one other slightly technical issue that you absolutely must consider.  Your video must target the right keywords. That is, the title and description that you enter at the video sharing sites must use terms that your ideal customers are using when searching for your topic.

It would probably be worthwhile to spend some time using a tool such as the Google AdWords External Tool to confirm EXACTLY what terms people are searching on related to your product or service.  You’ll find that free tool at:

https://adwords.google.com/select/KeywordToolExternal

While researching using the Google External Keyword Tool, look not only at the number of searches done each month on a term, but also at the competition. Often you can get an instant number-1 ranking for less competitive terms that can still send you a worthwhile amount of traffic – and these people are buyers actually looking for very specific brands, etc.  Those “long-tail keywords” are worth their weight in gold when you notice ones that your competitors haven’t.

In part-2 of this article, we’ll look at formatting and submitting your videos in a way that runs circles around your competitors. For now, start jotting down notes for a few videos that you will make and use in your website traffic generation efforts.

——————

Willie Crawford is a website traffic generation expert.
He often distributes content (articles, videos, podcasts,
and press releases) to generate highly targeted website
traffic.  To do that efficiently he uses the automated
submission service  at http://budurl.com/ddrz

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