Bill McRea

Paypal is anonline payment processing platform that is owned by the parent company, eBay had its first ever billion dollar revenue quarter in 2011. Paypal is one of the preferred payment processors for online merchants, but it is not immune to being hacked or compromised in many ways putting whatever funds you have in your account at risk. In this article we’ll take a look at some ways that you can protect your paypal account.

“PayPal says that it saw $3,650 in Total Payment Volume every second in Q2 2011. By our calculations, that means PayPal is processing around $315.3 million in payments per day.” Source: techcrunch.com

Here are five tips for keeping your Paypal account safe from hackers and fraudulent use:

1. Create a strong password

A strong password is your first line of defense in protecting your Paypal account. Make sure that your password is at least 9 digits long, is a combination of numbers, upper & lower case letters and keyboard symbols. Never use a word from the dictionary or a person’s name for a password. Also be sure to change your password often.

1. Email security tips for your paypal account

If you must use a free email service, use gmail, which is more secure than other free email providers. Do not open emails from paypal that have generic subject lines such as, “Dear Paypal user.” If you have received an email reporting that your account has been frozen due to fraudulent activity, don’t click on any links in the email. Call Paypal customer service immediately.

3. Lock your paypal account using a security key

Adding a security key adds a second layer of protection for your paypal account. After you set up the security key you’ll have to use it each time you log in. Any attempts to access your account without the security key will cause the account to be frozen so the hackers will not be able to access your funds.

Under the “profile,” menu choose, “More Options,” then select, “My Settings,” and then click on the “Get Started,” button to the right of the “Security Key” option. Follow the instructions and your security key will arrive in the mail. When it arrives follow the activation instructions.

4. Call Paypal Customer Service

Don’t use email if you think that your account has been compromised because you don’t know if you have spyware on your computer or if your account has been hacked. Call paypal customer service anytime you have any problems with your account.

5. Protect your computer with a firewall and anti-virus software

Always have anti-virus, firewall and spyware detection software installed and running on your computer. Also make sure that the anti-virus definitions are updated regularly. This will help protect your paypal account and the rest of your computer from the dangers that lurk on the Internet.

Of course, one of the most obvious security tips is that you should never give out your paypal username and password to anyone.

Paypal can be a great, convenient online payment processor, but you must learn to protect it and your funds from hackers.

For more information about starting and growing an online business visit http://mcreasite.com/blog to discover tons of tips and strategies for marketing your business and making money online.

A mentor is someone who teaches and councils people to help them achieve a certain goal. There are mentors for virtually every occupation, but only recently could hire an internet marketing mentor.

An internet marketing mentor is usually a well experienced individual who teaches others how to succeed in their business. They are often hired when an internet marketer needs help with a specific task or goal.

For example, a business owner who wants to create a targeted opt in email mailing list can seek a mentor’s advice. The internet marketing mentor would give them step-by-step instructions on how to create their campaign so they maximize response rates.

In this case a client would learn how to write headlines and subject lines to entice his list to open the emails and how to offer products in a manner that avoids hard selling but still draws interest and urgency in purchasing the product.

It doesn’t just stop at email marketing; virtually all elements of online business can be assisted by an internet marketing mentor. From creating offsite brand awareness to website creation a mentor can provide quality advice so you make more money.

Possibly one of the greatest benefits in hiring an internet marketing mentor is the time and costs saved on your business. Beginners and intermediate marketers can often make mistakes that end up costing them and can put their business in jeopardy. If you can avoid doing something twice wouldn’t you?

An internet marketing mentor can help do things right the first time saving you a lot of stress. For a business owner this is invaluable. Not only are you saving yourself a lot of resources but you increase your profits.

To be able to increase profits while saving yourself time and money is what most people are looking for, especially during economic uncertainty where ever hour and dollar counts. Since they are equipped with the knowledge to help you understand the changes in your target market and how to respond to these changes an internet marketing mentor can help to maintain your profit margin even during a recession.

Knowledge is the gold standard with mentors. An internet marketing mentor like any mentor is a teacher. They have to have both expertise and experience to be really helpful.

You do not want to work with just anyone who claims to be a mentor. Since the surge of online business more people are claiming to mentors and marketing advisors. A number of these people however have little experience in working online and owning an internet business.

Always ask question and find out how long they have been internet marketers and what their success was. Also ask what niche their businesses cater to.

When it comes to working with a mentor specialization can more beneficial. Since they can teach you how to cater to that audience it could be better to work with a mentor who also has experience in that field if you are planning to run a self help business.

An internet marketing mentor is someone who can take you by then hand, teach and council to help you reach your goals they are motivating as well educating. Working with one can be mean great success for you business. Just be sure to do your research and be willing to be taught.

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Most affiliates are always on the lookout for the successful niche that would give him the biggest profit. There are basic tactics seems to always work in affiliate marketing.  Keeping with these top three affiliate marketing tips, you will be able to survive with affiliate marketing.

Here are the three methods:

1. Market each product on it’s own. Focus on each affiliate product. Wite articles focussing on the uses of the product.  Link to those articles or from your review page. Each headline should include calls to act on the information.

2. Give away free reports to your website visitors. Create an autoresponder follow up sequence to keep contact with any autoresponder signups you may get. According to research, a sale is usually closed after the seventh contact with a list member. Focus on valueble points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email.

3. Get targeted traffic. A website visitor with no interest in your product on display, they will close the page and move on and never come back. Write articles about the the benefits or uses of a product you are offering. Articles brings in a targeted audience who are already interested in what you are offering.

The tactics given above does not really sound difficult to do.

Since you are interested in affiliate marketing, you may also want to look into pay per click ads online resources. I would like to tell you about three web sites that may be only somewhat to affiliate marketing but which you may find that can help you to use an english website translator for yourself or find home security systems and of course not that it have anything in common with your interest in affiliate marketing program but I thought you could benefit from learning how to find out what food sources of vitamins and minerals you have to eat. Hope you found the information about pay per click company resourceful. For more information about pay per click bid management, please bookmark my blog as we often update our site with the latest news about pay per click campaigns.

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MailChimp Launches Email Optimizer for A/B Split Testing Campaigns

MailChimp subscribers can now test variations of their Email campaigns using Email Optimizer.

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Atlanta, GA (PRWEB) November 7, 2007 — MailChimp launches Email Optimizer, an A/B split testing feature similar to Google’s Website Optimizer. Subscribers can test two email subject lines and send them to a portion of their mailing list. MailChimp automatically determines the subject line with the highest conversion rate. The winning subject line is automatically sent to the remainder of the subscriber’s list.

A/B Split Testing Your Email Marketing Campaigns

In addition to MailChimp’s Segmentation and Inbox Inspector features, subscribers have more testing abilities than previous releases. “Think of MailChimp’s Email Optimizer for A/B split testing similar to Google’s Website Optimizer, but for email campaigns,” said Ben Chestnut, Co-Founder of MailChimp. “Subscribers have more testing features available today with MailChimp than any of our competitors.”

The A/B split testing feature in MailChimp’s Email Optimizer allows subscribers to choose the percentage of emails they want to send each campaign to on their mailing list. For example, a subscriber might send an email with the subject line “Give Peace a Chance” to 10% of their list and the same email with the subject line “Make Love not War” to another 10%. MailChimp then sends the campaign to 20% of the list (the two groups of 10%).

MailChimp then monitors the open rates and click through rates. After 24 hours, MailChimp sends out the remaining 80% of the list using the subject line that has the best open and click through rates. “We are the first in the email marketing industry to build this technology,” said Chestnut. “Our patent-pending Email Optimizer will help email marketers create and deliver successful campaigns by using the latest in technology.”

To help email marketers learn how to effectively use A/B testing in their email campaigns, MailChimp has put together an “A/B Split Testing Your Email Marketing Campaigns” page. The resource page includes a tutorial on how to use the A/B split testing feature, links to articles on how to improve A/B split testing, subject line testing scenarios, and other valuable information email marketers can use to increase their email campaign conversion rates.

About MailChimp
MailChimp, a leading do-it-yourself email marketing service, provides tools to over 10,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp offers a 30-day free trial with two affordable pricing programs: monthly and pay-as-you-go. The Atlanta, GA based company provides top-notch tools for email marketers to easily send, track, and improve their email marketing efforts.

To learn more about MailChimp, visit http://www.mailchimp.com

Media Contact:
Neil Bainton
MailChimp
404-551-2987
press(at)mailchimp.com

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New MailerMailer Email Marketing Metrics Report: Shorter Subject Lines Lead to Much Higher Open Rates

Ever wondered how your email marketing campaign was performing relative to others in your industry? A new MailerMailer.com study of nearly 270 million emails from 22 different industries reveals fresh insights into email marketing, providing important takeaways for every email marketer. Among top findings is the correlation between shorter subject lines and significantly higher email open Rates.

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Rockville, MD (PRWEB) October 24, 2007 — A new MailerMailer.com email marketing study reveals emails containing 35 characters or less in their subject lines are 28% more likely to be opened than those with longer subject lines. This study reports statistics and benchmark data on email campaigns and allows email marketers to see how well they are performing relative to others in their industry.

…the benchmarks give us clear hints as to where we might be going wrong and what we can do to improve things.

This 28 page email metrics report which includes 60 charts reveals the most recent email marketing trends and statistics and can be downloaded for free at http://www.mailermailer.com/metrics/

“Subject lines and the sender’s “From” email address are key,” says MailerMailer CEO Raj Khera. “Though you may have the most engaging content within your newsletter, your subject line and trustworthy sender email address are the hooks that draw your readers in.” Click Rates were also found to be higher with shorter subject lines–3.77% compared to 2.11% on longer emails, representing a dramatic 78% increase in clicks.

Although there was a decline in open rates, click rates on average were found to be steady. This suggests that people are still reading and responding to email messages, but that they are often reading them without allowing the images to be displayed. This, in turn, disables the tracking of open rates, resulting in understated figures.

Industries that had the best performance for email marketing campaigns include banking/finance, transportation/travel, telecommunications, and religious/spiritual.

Among other findings showcased in the report are:

• How soon subscribers opened messages
• Who earned the best open and click rates
• How soon subscribers opened messages
• Best days of the week to send emails
• How personalization affected results
• Why you should include more links

MailerMailer analyzed nearly 270 million opt-in email newsletters and campaigns sent by a sample of over 3,000 MailerMailer customers for the first half of 2007 for this report. Email Marketing Reports’ Mark Brownlow comments, “…the benchmarks give us clear hints as to where we might be going wrong and what we can do to improve things.”In addition, “Having access to historical industry averages of open, click, and bounce rates gives our customers an idea of what to expect from their own newsletters and campaigns,” Khera says.

For additional information, or to comment or provide feedback, readers are encouraged to participate in the email marketing metrics discussion on MailerMailer’s blog at: http://blog.mailermailer.com

About MailerMailer.com
MailerMailer.com is a leading do-it-yourself email list management provider. Equipped with the latest email marketing technology, such as zip code radius targeting, image hosting and fetch HTML from website feature, MailerMailer allows easy creation of professional email newsletters and campaigns. MailerMailer is part of a series of sites run by Khera Communications, which includes discussion group management tool, DiscussThis, and small business resource site, MoreBusiness.com. A free trial of this email newsletter service is available at www.mailermailer.com.

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