Bill McRea

Now that Facebook has switched over from using FBML to iFrames for its fan pages,  you will have to learn a few new moves in order to add iframe tabs to your fan page. It will be worth the effort because the new iframe structure offers many more possibilities for what you can do with your fan page. As if that were not cool enough, you can use a free wordpress plugin to create a Facebook fan page iframe tab.

Let’s dive right in.

Step 1: Click on the ‘+ Set Up New App’ button in the upper right-hand corner of the page. (You may be asked to verify your mobile number if you have not already done so.)

Step 2: Name your app, and then agree to Facebook’s terms and click the blue, “Create App” button. Next you’ll be asked to fill in the captcha code and then click submit.

Step 3: Basic Information

On this page you will give a brief description of your page, add an icon and a logo, and then fill in the remaining fields.

Next click on the ‘Facebook Integration’ link on the left hand navigation panel.

Complete these fields:

Canvas Page: This will be the App URL name

Canvas URL: Fill in the URL of the blog that you will be using for a fan page. Be sure to leave a trailing   forward slash at the end of the URL: http://yourwebsite.com/nameoffanpagehere/

Canvas Type: Select iFrame

iFrame Size: Choose Auto-resize

Tab Name: Name the tab as it will appear on the sidebar of your fan page

Tab URL: Enter “index.php”

Next click ‘Save Changes”

Step 4: Click on the ‘Application Profile Page’ link on the right side of the page. Next, click on “Add to My Page” link in the lower left-hand navigation area.

Facebook will pop-up a window with all of your fan pages listed. Click on the ‘Add to Page’ buttin next to the fan page that you want to add the new app to.

Now go to your fan page and you should see your new tab in the left navigation area with all of the other default tabs.

To make your new custom tab the page that visitors see when they first land on your page, click on ‘Edit Page’ and then click on ‘Manage Permissions.’ One of the options is, ‘Default Landing Tab:’ Select the tab you want from the dropdown menu.

So, if you followed click by click you should have a shiny, new custom iframes fan page tab. When you created the app, you were creating the iframe or the container that will serve up your web site content to your Facebook fans. There are both free and premium wordpress plugins that you can use to create the actual web page that will appear on your fan page. The more you do it, the faster and easier this process will become.

For more information about Facebook fan pages, social media marketing, and online marketing, you’ll want to check out, http://www.mcreasite.com/blog, where you’ll find lots more tips and strategies for growing your online business and have fun at the same time.

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It can be said without exaggeration that tracking Your website’s conversion rate is one of the most important components in your online business. Let’s say that you have a product and you came up with a price that you thought made sense, set up the sales page and started sending traffic to that page. When you started making sales you figured that was pretty cool and then moved on to the next project. But then you are hanging out with a fellow Internet marketer who is sharing an embarrassing story about how he never split tested his product’s price or the landing page until recently, and when he analyzed the results of the test and changed the price, sales increased by 120%!

Yes, you can make a simple change to you landing page, even to the color of a button and see drastic changes to your site’s conversion rate, but how do you track your current conversions so that you know what’s working and what needs tweaking? Well, fortunately for you, Google Analytics can do all of this and more for free. Let’s look at how you can use GA to track your website’s conversions:

After you have signed up for your Google Analytics account you will get a tracking code that you will need to install on your website. If you are running a WordPress blog, there is a handy Google Analytics for WordPress plugin that you can install that makes adding the tracking code quite simple to install.

Using Google Analytics to track conversion rates

Step 1: Create a ‘Thank You’ page for the product that you are testing conversions for and copy and paste the URL for that new page into a Notepad file because you’re going to need it soon.

Step 2: Using the Goal Tracking feature in Google Analytics

From within your website’s profile in GA, click on the ‘edit’ button to the right of the link for your website.

You will be brought to the ‘Profile Settings,’ page for your website, and if you scroll down just a little bit you will see a section called, ‘Goals.’ Google Analytics allows you to create up to 20 conversion goals for each website profile.

Click on the ‘Add goal,’ link.

Give your goal a name, such as the name of the product, and then under ‘Goal Type,’ choose ‘URL Destination,’

Here is where you will put the link to the Thank you page that you created earlier. If the enter URL to that page is, http://mycoolblog.com/thank-you, then you would paste “/thank you/” as your goal URL.

It’s as simple as that. Now you just have to wait a few days before you start seeing results because Google Analytics does not work in real time.

Now that you know how to set up basic goals using Google Analytics, you can set up goals to track newsletter subscriptions and other actions that visitors might be taking when they land on your website.

For more information about conversion tracking with Google Analytics and other topics related to Internet marketing, you should visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

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Inbound links are one of the most important factors in search engine ranking, so link building is a critical activity for Internet marketers. There are many different methods for building links, but one of the most effective methods for building links to autoblogs is a link wheel. In this article we’ll take a look at the power of a carefully crafted link wheel, and how you and set one up yourself.

The concept of the link wheel is based on leveraging the hefty page rank of web 2.0 sites interlinking them creating the wheel and then having each one link back to your main site, which serves as the hub. The power comes from the ‘link juice’ from the high page rank web 2.0 properties being passed from one to another and then on to your main website. This is an advanced SEO technique that will generate quality links for your autoblog network.

Now let’s build your link wheel step by step:

1. Write five original articles (This is just to get started. You’ll be adding to this number over time): The first will be approx. 500 words or so and the remaining four can be shorter at 300-350 or so words but all on the topic of your main website and using the keywords that you want to rank for.

2. Publish the first article at ezinearticles.com and put a link in the resource box back to your site.

3. Create a page using the four shorter articles at:

• Squidoo.com
• Weebly.com
• Hubpages.com
• WordPress.com

For each web 2.0 resource you’ll create one link to your main site and a link to one of the other web 2.0 properties.

4. Next, use a social bookmarking service such as ping.fm or social poster and set up accounts at several social bookmarking sites so that you can bookmark and create back links for all of the links you just created. Don’t forget to Tweet about all of this great content that you’re creating for even more links.

5. Take the links from the web 2.0 properties and create a custom RSS feed and submit that feed to a list of the top RSS Aggregators.

You’ve just created an interlinked wheel of high page rank sites that are all keyword optimized for your primary keywords, and they are all pointing at your site. Once you’ve got that going you can just continue to add new sites to your little network and add fresh content so the properties become more valuable. There are hundreds of social media sites that you can leverage to send links and page rank to your autoblogging network. Keep creating high quality content and that will generate links on its own. Link wheels are very effective and the more content and links you add the more powerful they become.

Yes, setting up a link wheel takes some work, but it’s a project that can easily be outsourced. Once they get going you will see that link wheels can be an effective way to build links for your autoblogs and boost your site’s SEO.

Wouldn’t it be blissful to stop worrying about SEO and generating traffic for your website? Actually, it’s nirvana. Visit, http://autotrafficnirvana.com,  and get a sneak peek before anyone else.

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affiliate Marketer Defined

According to The World’s Glossary of Internet Terms, “affiliate Marketer is defined as: “A business relationship with a merchant or other service provider who allows you to link to that business. When a visitor clicks on the link at your site and subsequently makes a purchase from the merchant, you receive a commission based on the amount of the sale, a referral fee or a pay-for-click fee.”

This is a simple, straight-forward agreement between a merchant and an affiliate. Budding affiliate marketers run into a problem when they try to reverse the success process. Instead of starting at the beginning, they try to start at the end.

Making money is the end of the process. The beginning of the process is Education and there are several steps in between. Too many people, who are just getting started in affiliate marketing, fail to take the steps necessary to get to the end of the process and actually make money.

Step #1: Educate yourself. This is the key, opening the door of opportunity. It’s also the common thread connecting successful affiliate marketers. Education lays the foundation – the building blocks to success. Start by gathering the best information you can find about affiliate marketing and absorbing it. 

Step #2: Turn that information into usable knowledge. Even the best information remains kind of worthless, however, until after you discover how to use it – how to make it serve your purpose. 

Step #3: Start applying the knowledge … take action …start building your affiliate business. Will you make mistakes, even though you’ve invested all that time educating yourself? Yes, you most likely will make mistakes.

Step #4: Test and tweak, test and tweak. This one never ends. And it’s often the dividing line between succeeding and failing. Attention to small details often returns big rewards.

Following these steps will define you as a successful affiliate marketer. 

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