Is Email Marketing as Effective as it Used to Be?
With the rising popularity of social media platforms such as Facebook and Twitter, there has been a lot of talk about how email marketing is dying out, and that it’s not as effective as it used to be. Margaret Framakis, of Return Path UK, said, “The death of email has been vastly overstated.” She went on to say that while email might not be as flashy, new and sexy as the social media sites are, it is still the most effective way to build a solid relationship with your customers.
Email marketing is definitely not going away. Email marketing generates revenue, and it is great for branding and keeping your company and brand top-of-mind in your consumers heads.
One of the main barriers that keep email from being as effective as it once was is the increase in the amount of spam that is flooding your customers’ inboxes. It’s been estimated that as much as 55% of email messages get deleted before they are even open because people think its spam, or because of the fear of viruses that can be delivered via email.
Gone are the days when people were eager to get new email. Now what’s more challenging is to rise above the noise and stand out in your customers’ inboxes. Your emails must demand attention, be relevant, and the subscriber must recognize the name in the ‘from’ field or they will more than likely delete it.
The best way to make sure that your email marketing campaigns are as effective as possible is that you must first get a clear understanding of what your customers and prospective customers want from you. Ask for feedback, conduct surveys, be open and transparent as you build a mutually beneficial and respectful relationship with your subscribers. Rather than thinking of your email subscribers as a ‘cash cow,’ think of them as your tribe. Think about how you can be a trusted resource for them so that they look to you as someone who provides value rather than someone who always has a hand in their pockets.
1. Always send a welcome email
Send a welcome email as soon as someone signs up to your email list. Walk them through how to white list your email address and set the expectation for how often you’ll be emailing them, and what kind of emails they should be expecting from you.
2. Run your email messages through a spam filter
Before you hit that ‘send’ button, use a spam filter to flag certain words that can raise the potential spam level of your email.
3. Put your full name in the ‘From’ line
4. Don’t use ALL CAPS in the subject line and limit it as much as possible in the body of the email.
This can set off spam filters.
5. Re-direct the live links in the message to your own domain
If it’s done properly, email marketing can be a very effective way to brand your business, build solid relationships with your audience and generate revenue. Take the time to test and track your email campaigns and you should see encouraging results.
Email marketing is just one aspect of Internet marketing. If you’d like to learn more about building and growing your online business, visit, http://mcreasite.com/blog today.
How is Facebook Changing the Way People use Email?
Actually, Facebook is changing the way Facebook users will be using email. Given the fact that 96% of Millenials (those born between the mid 1970’s and the mid 1990’s) are members of at least one online social network, and Facebook’s global popularity, chances are they have a Facebook profile. With the launch of the new messages format, Facebook has placed text messaging, chat and email all together in a simple, threaded conversation that will absolutely transform the way we communicate with one another online.
Lance Ulanoff of PC Magazine said, “Facebook didn’t kill Gmail, Hotmail or any other messaging service, it simply changed the rules of the messaging game.”
For the sake of clarity Facebook messages is not email. You don’t need a subject line, there’s no CC or BCC and when you are done typing and ready to send you just hit the ‘Enter,’ key. If the person you are having a conversation with is live on Facebook, it will turn into a chat. If you start chatting with someone who is not online, your message will go to their inbox. You can also check a box to send the message to their phone if they use Facebook on their mobile phone.
Now, if you have set up your Facebook email account, you will have an “@facebook.com” email address with your username, and all of your messages will be together in one place. You can have complete control over who can send you messages through your privacy settings. With the new format you can see the full history of the conversation you’ve had with that person. And for those who are tired of having to weed through spam to get to the messages that matter to you, spam messages are hidden from view automatically.
Your Inbox now contains only messages form your friends. All other messages get sent to the ‘Other’ box which can be found in the left navigation panel directly under the inbox. You can move a conversation from the other box to your inbox by opening the message, clicking on the ‘Actions’ button and then selecting ‘Move to messages.’
With Facebook messaging, “You decide how you want to talk to your friends: via SMS, chat, email or Messages. They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time,” –Facebook blog.
Give this a try: login to your Facebook account and go to your Messages tab. Open a new message and address it to yourself at your regular (outside of Facebook) email address. Then open that email client and check for the message. It will also reveal your “@Facebook.com,” email address.
Facebook messaging has removed the barriers between email, SMS and live chatting. Imagine you’re sitting in the office chatting with a colleague on Facebook and you’ve got to leave for a meeting you can simply transition the conversation to SMS and continue the conversation via SMS on your smart phone.
If you’d like to learn more about topics related to Internet marketing, visit, http://mcreasite.com/blog, where you’ll discover lots of tips and strategies for starting and growing a business online.
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Blog Commenting: 5 Tips for Building Backlinks to Your Blog Without Being a Spammer
Building targeted back links for your blog is a crucial activity that helps drive traffic to your blog and boost your SEO. Blog commenting is a great way to build those back links, and if your blog is new it’s also an effective way to get some good exposure for your blog with the readers of other popular blogs in your niche. When you leave a comment on another blog, it includes a link back to your blog. If the blogs you comment on have a higher page rank than yours and the blogs have do-follow links, this boosts your blog’s SEO because all of the relevant, incoming links make your site look more relevant to the search engines.
Unfortunately, many unscrupulous marketers abuse the practice of blog commenting and they use software to massively distribute spam comments on blogs unrelated to their topic or keywords. If you are a blogger, there is no doubt that you have spent your valuable time deleting those undesirable spam comments from your blog.
Here are five tips that will help you launch your blog commenting campaign, but they will also help you avoid looking like a spammer on other people’s blogs.
1. Choose blogs that are relevant to your topic and keywords
Create a list of the top blogs in your niche and make it a point to visit and comment on them regularly. Blog commenting is a win-win because the blogger gets user-generated content on their site, a bit of social proof and engagement, and you get a quality, relevant link back to your site. Just leaving comments on any blog regardless of the topic can look spammy.
2. Leave comments that add value to the blog and show that you actually read the blog post.
Yes, it takes time to think of a valuable comment, but what you write is a direct reflection on you and your blog. Give it some thought and take the time to engage with the blog’s author. You will be creating a valuable relationship, and maybe even pave the way for future guest blogging gigs for you.
3. Don’t stuff the ‘Name’ field with keywords
Type your name first and then your keywords in the ‘Name’ field, which creates an anchor text link back to your site. Stuffing this field with keywords is a good way to get your comment deleted as spam.
4. Format your comments with HTML
Blog comment boxes allow you to customize the format using a few HTML tags. This will make your comments stand out from the rest and make you look like a pro.
1. <strong>bolds a sentence</strong>
2. <em>italicize your sentence</em>
3. <blockquote>include a quote</blockquote>
4. <ul>
<li>Make a list – point 1</li>
<li>Make a list – point 2</li>
<li>Make a list – point 3</li>
</ul>
5. Use commenting software wisely
There is software available that can cut down on a ton of the work involved with blog commenting, however, you must take care in how you use it so that your efforts are not wasted when your comments are all deleted as spam.
Blog commenting is an effective way to build a ton of relevant backlinks to your blog quickly. Try these five tips today and get some fresh traffic and a SEO boost for your blog.
For some blog commenting software that will save you time and effort and help you get a ton of targeted backlinks to your blog, visit, http://commentlinks.ebacklinktool.org/, where you will discover lots of other ways to build backlinks and drive traffic to your blogs.
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WordPress – How to Optimize Your Blog Video Tutorials
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However, many Internet Marketers, particularly the new marketers, find WordPress can be confusing and overwhelming – there are over 2,700 different plugins available, thousands of themes and it can very quickly become a bit confusing.
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14. Nov, 2011 
