Tag Archives: social networks

What is all the Fuss About Google+?

Google+ is Google’s hot new social network, which  is available now to people who have a Google account, and it is becoming one of the fastest-growing social networks.  It is estimated that it has grown to 10 million users already.  Google+ is Google’s latest attempt at launching a social networking platform Buzz and Wave just didn’t catch on as they had hoped.  So far it seems like people have stopped asking if this is going to be a Facebook killer. But it’s just getting off the ground and people are discovering what this new social networking platform has to offer. The UI is simple, intuitive and familiar, if you are used to the other social networking platforms, but there are a few unique features that will set Google plus apart from Facebook and Twitter.

+Circles

Circles makes it simple to quickly assign people to groups. You might have circles of family members work colleagues, college friends, business associates, sports fans, hobbies and other interests, etc. When you add a person to your Google+ you will assign them to one or several of your existing circles or create a new one to add them to. When you share content on Google+ you are asked to choose which circles you want to share that content with. You even have the option to share it with your e-mail contacts on Gmail, who have not yet joined Google+.

+Hangouts

Google+ launched hangouts, which is live video chat that can include up to 10 people at once, a full week before Facebook was set to launch its similar product in partnership with Skype. Hangouts have great potential for bringing online users together in real time.

+Sparks

Sparks is a massive feed of content from across the web that includes video and is available in over 40 languages. It provides a way for users to find and share interesting content from a wide variety of categories with their circles within Google plus.

+Mobile

The Google+ Android app allows users to take all of the functions of Google plus with them on the road with the exception of hangouts. But that functionality may be coming to mobile sooner than later. Instant uploads is supposed to make sharing photos from your mobile phone to the web super simple. For now the iOS app for Apple’s iPhone devices is not yet available to the public.

+1 Button

Now that Google plus has launched the +1 button takes on a whole new meaning as you collect book marks for pages that you like across the web. The +1 button collects all these links on a single page in your G+ stream. So if you want more traffic and more people sharing stuff from your site, be sure to add the +1 button to your website.

G+ hacks and tips

  • To mention people in your posts on G+, add an @ or a + in front of their name

@Tom Jones or +Tom Jones

  • Make a message private by only sharing it with one person and disabling re-sharing.
  • Add photos, links or videos to your posts by dragging them directly to the share box.

*word* = word

_word = word

-word = word

  • Clicking the +1 button on a post is the same as the ‘Like” button on Facebook.
  • Clicking +1 on the web will add that post to your +1 page

Taking a look at Google plus in these first opening days it doesn’t seem like it will replace Facebook and twitter, but rather, they can all coexist happily as people adapt  to using the different platforms for different reasons.

Source: plus.google.com

If you’re looking for more information about how you can use social media marketing to get more exposure for your website, visit http://mcreasite.com/blog to find a ton of tips and strategies for marketing your business online.

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What is Media Buying?

Media buying, according to Wikipedia, is, “. . .the procurement of the best possible placement and price of a piece of Media real-estate within any given media.”  Given the massive scope of the media buying industry, which includes TV, radio, print and Internet, for the purposes of this article we are going to narrow our focus to online media buying with the goal of helping you, to get out from under Google’s thumb.

To simplify things at the outset, media buying is any form of paid online advertising. As soon as you start talking about the Internet and advertising in the same sentence, more than likely the discussion is going to begin to center around Google. They might be a major player, but, as veteran media buyer Scott Rewick says, “Google doesn’t own the Internet.” So, media buying is all about discovering and using the thousands of other advertising venues outside of the realm of Google so that you can get your product in front of as many buyers as possible.

Media buying involves working with the following traffic resources:

Ad networks

These are aggregators of media real estate that have benefits both for publishers and for the advertisers looking to purchase ad space in bulk.

Social Networks

Facebook’s 500 million members with profiles that are full of demographic information makes ad targeting so efficient.

Search Engine Marketing

Yes, there are PPC opportunities outside of Google that can send targeted traffic to your websites and your offers.

Mobile Marketing

With the explosion in popularity of smart mobile phones and tablets such as the iPad, mobile marketing is expanding quickly.

Email Marketing

Email marketing is still incredibly effective, and with the rise of such programs as Groupon, and other hyper-local  email marketing sites there are huge opportunities for ad buys in this space.

When it comes to paying for media buys, you will hear several acronyms being tossed around such as, CPC, CPM, and CPA. Here’s what those terms mean:

CPC: Cost per click. This is fairly self-explanatory. You only pay when a consumer clicks on your ad.

CPM: Cost per thousand.  This means that you will pay x amount of money for every thousand impressions your ad receives.

CPA: Cost per action. With CPA, advertisers state what they are willing to pay to get consumers to take a specific action such as filling out and submitting a form, or registering for a program.

If you have been focusing your energy on SEO to get free, organic traffic to your website, you have been bending over backwards to please a fickle taskmaster who can shut you down in the blink of an eye.  With media buying you are working with guaranteed traffic not putting all of your eggs in one fragile basket.

You can learn all that you need to know about being an effective media buyer for free by doing your research online reading the blogs and hanging out in the forums. There are so many myths associated with media buying, but the truth is that it’s a low risk, high reward activity, and you can get started for less than you think and scale upwards as you learn more.

To learn more about media buying and other Internet marketing topics, be sure to visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

 

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How Do You Monetize Your Syndication Feed?

Content syndication is a highly effective way to generate targeted traffic, backlinks and gain more exposure for Your website. It’s also a good way to become known as an expert authority in Your topic area. But how do you make your content syndication strategy pay? That’s a great question and it is exactly what we are going to be looking at in this article.

Just to make sure that you are up to speed, your syndication Feed is most likely going to be comprised of your rss feed from your blog. You most likely will not need to create a feed because if you are using a blogging platform such as WordPress, it automatically generates a RSS feed for you.

Monetize your feed with ad revenues from Google Adsense

What you can do is spiff up your feed using Feedburner, which will also publicize your feed for you giving you an initial boost in exposure. If you want to monetize your Feedburner feed, an easy way to do that is through the Google Adsense program. Since Google also owns Feedburner it’s a fairly simple and seamless operation. You’ll find the step-by-step instructions for inserting the ad code in your feeds in your Adsense account backend.

Once you have tweaked your feed and inserted the ad codes, you’ll want to spread the word about it and attract new subscribers. Here are a few ways you can do that:

  • Grab the URL for your new, souped-up feed and submit it to the top RSS feed directories. You can find these directories by doing a quick search.
  • Get TwitterFeed, which will syndicate your RSS feed to several social networking sites like Twitter and Facebook automatically
  • Use Ping.fm to syndicate your content to a monster list of about 30 social networks including Twitter, Facebook, LinkedIn, Tumblr, Posterous, FriendFeed, etc.

Join or create a content syndication network or a ‘tribe’

Chances are you have made contacts with other online business people as you participate in live seminars, conferences and online networking. Each of you share the common need to get more exposure, more relevant backlinks, and more traffic to your websites. If you all pool your resources and agree to share one another’s links to each other’s networks it can be a win-win.

Another plus to being part of a content syndication network or tribe is that you can give each other recommendations and testimonials. These are powerful forms of social proof, which has a measurable impact on conversions.

So, now you’ve got some solid ideas for setting up your content syndication feed, monetizing it and publicizing it so that it will generate additional exposure, backlinks and traffic for your website. Your next step is to take these ideas and put them into practice. It will take some time before you start seeing the fruits of your content syndication strategy but after a consistent schedule of creating and sharing content it will eventually reach a tipping point where you will begin to see a nice, steady flow of traffic and inbound links.

When you are ready to take action and implement your own content syndication strategy, you should check out, http://www.mcreasite.com, to discover just how quick and easy it is to get started today.

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Engage Your Prospects with an Autoresponder

Your autoresponder is a means of creating conversation between you and your members .  Often the conversation will occur somewhere else , not by email – sometimes on social media sites . nonetheless, your email course or weekly ezine can be the catalyst for the conversation and engagement with your subscribers. Your autoresponder thus contributes to relationship building, making real connections with people.

There are 7 ways an autoresponder can build relationships with your potential buyers or customers :

1. Connect

Foundational to relationship is contact on a regular basis . Your autoresponder makes this achievable , whether through the predetermined frequency of an e-course or your weekly message . The connection is made because you are thinking of your members when you write and share something of concern to them.

2. Inform

As you are acquiring your own knowledge and skills, you can inform your mailing list of new ideas , understanding , tools, strategies and methods . A remaining benefit is that you are also cataloguing your own learning – while making that learning clearer to yourself.

3. Encourage

We all become overwhelmed at times by information overload , the work involved in Internet marketing or the endless challenge to learn new things. Through your autoresponder, you can encourage your subscribers to stay focused, take daily action and gradually build their online business.

4. Share

Sharing can be on two fronts – (1) sharing something who you are and (2) sharing what is successful for you . You are able to talk about what you have been doing, where you have been and what interests you ( overdoing it ). You can also talk about the tools that you have used successfully, the social networks that have been of benefit to you and the products/programs that assist you to achieve your goals.

5. Build

Through the processes of sharing and encouraging, you are building the knowledge and skills of your members and enhancing their ability to operate online. In the process , you are building good will – a invaluable asset in Internet marketing.

6. Engage

Over time,your mailing list will engage with you. This engagement may take the form of a question in response to something you have sent out, a comment about something you have created online (such as a Squidoo lens), an exchange of a resource , acceptance of a friend request on another social media site , purchase of a product or service that you endorsed or an offer to joint venture .

7. Brand

What you write and share via your autoresponder creates your brand online. This branding becomes known through comments on social networking sites such as Squidoo, Twitter, Facebook, and RedGage. in time, your subscribers begin to brand you publicly – if you are consistent, congruent and coherent. They willingly promote your online business and discuss its defining characteristics.

So your autoresponder is a conversational tool that builds connections, meaningful relationships and residual good will. Finally , it enables you to build your online brand.


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Social Networks and Internet Marketing

When it comes to internet marketing, the idea is simple; use the internet to market whatever you need to get across. Through advertising and other promotions, you can boost name recognition, visits, and customers. For help visit www.secretly-spy-your-internet-competition.com. The internet is a beacon where millions and millions of people from around the world can come together to communicate. This is a resource that has gone somewhat untapped for a long time; many companies and businesses are just now beginning to realize the potential of the internet and internet marketing.

What makes the internet special is the fact that it is a medium that can be update in real time. This allows you to reach out to millions of people instantly. The only problem that existed, however, was the issue of trying to find all of these people. While there were millions of people on the internet, there was no major place for them to go. The advent of social networking sites has solved that problem. What is it about social networking sites that you need to consider when looking to get into internet marketing?

When looking into social networks for internet marketing, you need to be aware of the massive amount of people on the actual site itself. While this can be an incredible asset, it can be a big problem; you can effectively reach your target, but can also get lost and waste your resources with a miss-step. Trying to reach too many people at once can be an issue, so making sure you do not get caught up in the number of people on the site will help you to have a successful internet marketing campaign.

If you are looking to do internet marketing with a social networking site, be sure to utilize the connectivity to your advantage. People can connect easily; managing to connect your business, product, or service with these people can cause instant connectivity with a large amount of people.

The promotional ability that is available with social networking websites can be a great way to have a strong internet marketing campaign. Becoming a part of that social networking site is the best way to have an in with your exact target market. While this requires a lot of thought, planning, and cooperation, it can be a great way to boost your marketing campaign.

The sheer size of people on social networking sites is enough to make it an obvious target for internet marketing. For help visit www.achieving-liftoffs.com. The social networking site is one of the best ways to segment your market to reach exactly who you want to reach; it is one of the most effective and efficient ways to reach your target market. If you consider all of the aspects of social networking sites, you can understand exactly why it is a tool for internet marketing.

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