Bill McRea

October encourages entrepreneurs to use self-promotion to get the word out.

Albany, NY (PRWEB) September 16, 2007 — Many small business owners are trying to get noticed. According to one public relations professional, with a little time and hard work, many entrepreneurs and small business owners can use self-promotion and publicity to reach their target market.

“Self-Promotion month gives business owners a little push to inform others about their business in a different way,” says Shannon Cherry, APR, a public relations expert. “Entrepreneurs can work in a wide variety of fields, but they all can use self-promotion to get more customers.”

Since October is National Self-Promotion Month, Cherry thinks it’s the perfect time to begin creating a publicity campaign for any business.

Cherry is the founder and president of cherry communications (www.cherrycommunications.com), and its subsidiary Be Heard Solutions (www.beheardsolutions.com). She uses her expertise to help small business owners become the recognized expert in their field through media relations. A former journalist and TV reporter, Cherry has designed numerous public relations strategies for large and small companies, as well as entrepreneurs.

She offers the following ideas to create buzz through self-promotion:

1)   Public Speaking – “Speaking in front of an audience gives you credibility as an entrepreneur. People will associate a name and face to your business,” says Cherry.

2)   Develop Partnerships – “Introduce yourself to other small business owners who have the same target audience. Offer to promote them if they do the same for you,” she says. This type of partnership helps create long-term alliances.

3)   Write Articles -”Make the articles informative, but keep them short,” Cherry explains. They can be shared as information for potential customers, both online and offline.

Cherry offers additional publicity and self-promotion tactics in her free report, Be The Big Fish. Go to www.beheardsolutions.com/pop.htm to receive a copy.

For more information, contact Shannon Cherry at 518.248.6592 or email info @ cherrycommunications.com.

contact:
Shannon Cherry
518-248-6592
pr @ cherrycommunications.com

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Streets of Business, founded by former top business executives, have developed no frills business programs specifically designed for the small-business owner and saving thousands of dollars. The programs include the dangers of writing a business plan,how to grow your customer base and DIY business health check.

Aus (PRWEB) July 15, 2006 – Streets of Business (http://www.streetsofbusiness.com), is starting a revolution by helping small business owners understand and drive their business to bigger and better things.

Founded by former top business executives, Streets of Business takes away the mysteries of how large companies run their business and provides small business techniques and steps to maximize profitability and long term success.

With a growing trend towards high failure rates in small business and new start ups, in some cases up to 70% within 12 months, small-business owners are now demanding expert skills and information to ensure their survival and prosperity.

As competition and globalization continues to put enormous pressure on small-business, there is increasing demand being placed on the owner to be profitable as well as maintaining their customer base. Against the bottomless money pit of large companies, the small business owner is confronting a very large and formidable competition.

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These pressures are also being felt by accountants and business advisors. The problem is that professionals now have even less time to assist small business as they battle with taxation and compliance deadlines.

Recently a number of former executives came together to discuss ways to assist small business. Rather than trying to manage a small client base, they decided to write simple and easy to use business programs for the small-business owner.

The beginning of Streets of Business…

Using their extensive knowledge and business experience, the founders identified the areas of a business that a small-business owner should concentrate on to help improve profits, customer satisfaction and detection and early warning signs of imminent business problems.

The programs have been well priced to make all programs affordable. The company guarantees that the small business owner will make substantial savings and avoid costly consultants.

The philosophy is simple – the small business owner takes much risk to succeed and should have access to affordable tools and programs.

You would spend 100 times more engaging a consultant and you could receive similar benefits for a fraction of the price.

One of their programs “Simple Strategy” deals with the problems of writing and implementing a business plan. Their experience shows that a small-business owner will either not prepare a business plan or they will seek professional advice.

Simple Strategy trains small business to understand and prepare a roadmap otherwise it’s no use preparing a business and marketing plans.

If you don’t understand the reasons for preparing these plans, most likely you will find greater difficulty achieving your goals.

The program allows the small business owners to train themselves and prepare the most important things for a business.

If a business plan cannot “drive” the business, chances are that the small business owner will run into problems.

The Simple Strategy program can be completed in 2 days and the owner then has a road map.

Their experience have found that a business plan is completed 65% quicker after finishing the strategy program.

Another program, Business Health, allows small business to complete a health checklist on a monthly, quarterly or annual basis providing valuable signs to potential problems as well as opportunities. For example, having early warning systems can help anticipate cash flow problems.

All programs are best completed by the owner and not left in the hands of other people. The company believes that the ultimate responsibility and risk is borne by the owner, so it makes perfect sense that the owner should complete the exercises.

Streets if Business has found that owners can save thousands of dollars using these programs.

You can find more of this on www.streetsofbusiness.com