What Kind of Products Can You Sell Using Webinars?
11. Aug, 2011 
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Webinars, or online seminars, are a great format for selling digital information products and software. Webinars are also an effective format for generating leads for service providers, but one of the really cool things about a webinar is that you can actually use the webinar format to create an information product. Let’s take a look at some of the various types of products that you can sell using webinars.
Using webinars to sell information products
Webinars are an effective way to sell information products to a large number of people at one time. A webinar is a live event that you invite participants to attend. Webinar attendees register for the event by entering their name, email address, and in some case their telephone number. If you ask for a mobile phone number, then you can send them a text message reminder prior to the webinar starting.
A webinar in order for it to be an effective sales tool, can’t be just a long infomercial. If you are selling information products, you must deliver useful content that participants will be able to take action on and make use of even if they never buy a thing from you. When you provide value to your audience, answer their questions you increase the Know, like and trust factor that your audience wants to have before they are going to buy from you.
After you have delivered the valuable content that you promised to your attendees in exchange for their time and attention in considering your offer, then you can present the information product, or software to them. They are more likely to be receptive to your offer after they have seen your willingness to provide valuable content to them first.
When you are selling downloadable information products or software, make sure that you test everything before the webinar begins to make sure that all of the links lead to the correct download pages. Make sure that you will have support staff on hand in the event that there is a rush of orders and users who might need immediate assistance.
Selling services using webinars
To sell services using webinars you could format the presentation as an interview with an expert who is describing the details of the service, how attendees might attempt to do the service themselves, and then show how much money, time, energy and frustration they would save if they were to hire your company to perform the service for them.
Creating a product using webinars
To create an information product using a webinar, you would invite attendees to participate in the event where you will be teaching them how to do something, how a process works, how to use a piece of software, etc. You walk the participants through the process live on the webinar, answering questions and sharing lots of valuable tips and expertise.
After the webinar, you can then edit the program and save it as a presentation that you can then sell as an information product. You can package that presentation with other content on that topic, or as a standalone product.
You will see that the webinar format allows you to try lots of different ways to sell different kinds of products to different audiences. Experiment and see what works for you.
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