Bill McRea

With all of the other issues that business people must concern themselves with, why should you worry about your website’s page rank? In this article we will explore the relevance of page rank, and what you can do to increase yours if it is lower than you’d like for it to be.

What’s so important about page rank?

Page rank refers to where your website falls on Google’s scale of 1-10 for measuring the relevance and authority of a website. The higher your website ranks in the search engines, the closer your site will be to the top of the search engine results page. When a user types in your primary keywords into their favorite search engine, your ultimate goal is for your site to be at the top of the results that the user sees. Not many people will continue to look beyond the first page of search results, and most people will choose from among the top three results.

The actual algorithm that Google uses to rank the billions of websites across the Internet are top secret, there are some factors that SEO experts, through lots of testing, trial and error have been able to figure out. The trick is that as soon as a search engine begins to detect that people are figuring out the rules and gaming the system for their own benefit, that’s the time when they make a big change and make everyone go back to the drawing board.

On-page SEO factors

Since about 90% of the traffic that comes to your website is coming directly from the search engines, your goal is to do all that you can to optimize your site so that it appears as close to the top of the search engine results page as possible. There are some things that you can do, such as make sure that all of the on-page SEO factors that are within the realm of your control are as they should be.

These are just some of the factors that you can control, and that will help make your site more attractive to the search engines:

• Domain name

Are there keywords in your domain name?

• Keyword optimized content

Your website’s content should utilize a keyword density that is consistent with other high ranking websites within your industry.

• Title tags

Use keywords in your title tags

• Page names

Use your keywords in your page names

• Meta tags

Use your keywords in your meta tags

There are countless other factors such as the linking structure of your site, your use of anchor text links, cross-linking within your site, your use of images, etc. As mentioned earlier, the major part of search engine rank is influenced by off-page factors chief among them would be the number and quality of inbound links. The reputation, age, topic, authority, and link popularity of sites that link to you matter as links can pass page rank from one site to another. There are those ‘no-follow’ links that do not pass rank, however, they are still links and people can still follow them.

If you want to know what your website’s current page rank is, then you should visit, http://www.ebacklinktool.org/rank, and use the free page rank checker tool. For more tips and strategies for making money online visit, http://www.mcreasite.com/blog, today.

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Squidoo is a web 2.0 content sharing website where you can publish your content for free and take advantage of high quality links back to your website from this high page rank authority site. But it’s also a good place to establish yourself as an expert by creating and sharing quality, relevant content in your niche. Micro Niche Finder is a software tool that can help you select the perfect niches in which to create your Squidoo lenses.

Micro Niche Finder is an easy-to-use keyword analysis tool that helps Internet marketers choose the most lucrative keywords for their online content. Choosing the best keywords helps improve your site’s SEO and it can help boost your search engine rankings.

Google loves Squidoo, so it can be pretty easy to build a few lenses and get them ranked for your specific keywords. There are some people who have lenses that rank higher than their own blog. The trick is to choose the right keywords to create your lenses with.

Getting started with Squidoo

Your first step will be to go to Squidoo.com and set up your profile. It’s free to sign up and it only takes a few minutes. Have your picture handy and a short bio and you can be up and running in just a few minutes.

Next you will start by creating your first lens, but there are a few things that you will want to have prepared before you start and those include the title of your lens and the keywords that your lens content will be based on. Those keywords will become the tags, which is ultimately how your lens will get found within the Squidoo community.

How to use MNF to find good keywords for Squidoo lenses

Make your preliminary list of keywords and then run them through Micro Niche Finder and see what you get. Look for keywords that get a sufficient enough number of searches per day, but have a lower SOC, or strength of competition rating. These will be keywords that you will use to create your lens and you can then use these keywords to come up with additional related search terms that will become the tags for your lens.

Quick tips for creating Squidoo lenses

Choose the right keywords

At the risk of sounding blatantly obvious, take the time to do the keyword research and uncover those gems of keyword phrases that will bring you the organic search engine traffic that you need. Do a quick search within Squidoo for tips on doing Squidoo keyword research.

Keep each lens tightly focused on a narrow topic

Don’t try to come up with an exhaustive, encyclopedic tome on your topic of choice. Come up with a few essential facts and drill as deeply as you can to share some relevant, useful information about your topic.

Use appropriate, eye-catching images

Images help bring the text to life. Humans are visual creatures and we love a good, clear image to help illustrate a point or even to just add a bit of amusement and break up blocks of text. Using images will make your lens feel livelier, so take the time to find some good images.

Participate in the Squidoo community

There are people within the Squidoo community who are very generous and share tons of tips about how to make your lenses better, how to attract traffic and feedback, and how to become well-known on Squidoo. Network with other lens creators and be willing to help others as well.

Creating Squidoo lenses is just one of the many uses for Micro Niche Finder, the powerful yet simple keyword research tool. Visit, http://mcreasite.com/MicroNiche, to watch the five, free training videos on how you can make money using this amazing software today.

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SEO is one of those subjects that gets a never-ending level of attention, and is consistently a subject of dialogue among internet marketers both old and young. If you are online, you must be making the the majority of SEO, or your business will certainly suffer. with the large quantity of info out there on SEO, only miniscule portions only actively deal with the fundamentals, elementals, and most vital parts of SEO.

If you need to chop right to the chase, and need only the most elemental and crucial info on SEO, then these 4 tips should be right up your alley. Stand by to optimise, and absorb these 4 easy tips : one – SEO is not necessarily a numbers game This is one idea that gets passed over far too simply in the SEO community. With numbers dominating most online worlds, it’s not difficult to think that SEO is solely mathematical. It is not. While massive numbers and many links will bring you to the pinnacle of the search rankings, it is not the only possible way there. When you are committed and passionate about what you do, you may quickly see your rankings rise as others give you exposure without your participation.

Two – SEO is dynamic, and constantly changing. This implies that the SEO systems you attempted a quarter back won’t be as cutting edge today as they once were. SEO is constantly changing, to the point at which many internet sites provide daily updates on the newest changes and fixes. Even though it’s not the best concept to devote large amounts of time every day to following the micro-changes, checking things out once per week is a sensible concept for staying current.

Three – SEO isn’t something that you must just outsource. This one needs a little clarification. While SEO firms can simply look after your SEO desires and link building needs, they do not always know your project specs as well as you do.

This comes back to SEO going beyond arithmetic. It is not just something that you can hand somebody a statement on and expect them to realise. If you are outsourcing your SEO, ensure you give details that reflect not only the wants of the SEO campaign, but the character of the project itself. Four – When well managed, SEO is more valuable than just about any other sort of selling. Do not believe me? Try the biggest firms in any explicit area, and then watch their search site ranks. The largest, most successful firms do not get there by hustling shoppers onto their sites, they get themselves there by particularly targeting buyers thru their SEO campaigns and search site traffic. With search site trafic being one of the most highly valuable forms of traffic out there, it is important to treat your SEO campaign as one of your most vital and valuable online campaigns. These 4 tips and elements should get you on the trail towards the best SEO possible.

Whether you are a Net marketer or online businessman, these beliefs will form the basics of any SEO campaign. To learn more and get our 10 free tools to increase website trick. Please visit out website.

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