Bill McRea

If your website caters to a local clientele then you are definitely leaving money on the table if you have not optimized your google places listing. Let’s face it. When people in your local area are searching for what you have to offer, such as, “Springfield cupcakes,” you want your business to pop up as close to the top of the listings as possible. Your Google Places listing is free. It comes with a detailed map of your location, a satellite and sometimes even a street level view of your business location, so why not take advantage of it?

One of the other benefits of optimizing your Google Places listing is that it helps boost your visibility on Google, and if you get a good spot on Google places your listing might even end up above the ones that appear in the organic search results.

Add Your Listing to Google Places

Go to, google.com/local/add/businessCenter and add or claim your new listing. Follow the steps to verify your listing.

Optimize your Google Places Listing:

• Be sure to fill out your business profile completely. Be sure to use lots of relevant keywords without spamming the page. Use plenty of appropriate geo-local keywords such as your city name, zip code, neighborhood name + your keyword, and your business category + location such as: “cupcakes, Springfield.”

• Get as many reviews as you can. Ask your favorite customers to visit your listing and leave a review and rating. The more reviews and ratings you get the higher your listing will appear in local search results. Avoid posting a bunch of reviews at once as this does not really look natural. Add them one or two at a time slowly over time.

• List your business in other local Online business directories as well, and link these to your Google places listing to help boost your profile.

• You can add up to ten photos and five videos to your page. You can add coupons and even use a QR code.

Another strategy for optimizing your listing is to take a peek at the top three of your local competitors that are above you in the listings. View their profile and see what they are doing. Take note of them and do the same things on your profile and watch your profile move up in the local search engine results.

But one of the most important things that you can do to grab more notice both by your potential customers and by the search engines is to get listed in as many online directories as possible such as Yelp.com, CitySearch.com, Yahoo! Local, and SuperPages.com to name just a few of the dozens of directory sites where you can get a local listing.

Optimizing your Google places listing makes it simple for your customers to find you, it will also send lots of targeted traffic to your website, and help boost your website’s seo at the same time.

Optimizing your Google places listing is just one way to generate traffic and interest to your website and local business. For more tips on how to grow your business online, visit, http://mcreasite.com/blog today.

Most people when they think about seo they focus on getting that coveted spot at the top of the SERPs. But what if you should achieve that goal of ranking high on the search engine results pages, yet you are not getting the kind of traffic you think you should be getting? You might take a look at how your site appears in the search engine listings. There are ways that you can edit your page title, and the snippet of information that is presented along with the link to your website. This bit of text is what visitors will read and decide whether or not to click on the link to your site.

To improve the CTR (click through rate) for your search engine listings there are several things that you can do:

Find out what your website’s listing looks like now in the search engine results.

Do a search for your website in your favorite search engine and take a look at how and where it appears in the search engine results pages.

Write an engaging and descriptive page title.

Keep the title to less than 70 characters long. Include a few relevant keywords and the name of the website.

Optimize the META-description

Use the site’s main keywords and explain the purpose of the website and a call to action leading the visitor to your site’s specific resources.

Use Rich snippets (microdata, microformats, and RDFa)

This is from Google’s webmaster tools website. It describes the benefits of the use of Rich snippets because they provide useful information to visitors in a concise way that is also attractive and therefore possibly making it more likely that they will click on your link:

“Google tries to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search. With rich snippets, webmasters with sites containing structured content—such as review sites or business listings—can label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating.”

When a visitor is doing a search each one has some criteria in mind with regard to what they are looking for. They try to figure out if a result is most likely to provide what they are looking for, or if it will just be a waste of their time. That snippet of information on a SERP might be that visitor’s first impression of your website. Make sure it entices them to click on your link and visit your website.

Again, it makes no difference if you are ranking well in the search engine results if you are not getting the best possible CTR from your listing. Organic search traffic is abundant and free, so you want to make the most of it where you can. Editing and tweaking your page’s title, and meta description can help improve your results.

Search engine marketing is just one of the many ways you can attract targeted, organic and free search engine traffic to your website. Visit http://mcreasite.com/blog to discover many more ways to grow your business online.

Media buying, according to Wikipedia, is, “. . .the procurement of the best possible placement and price of a piece of media real-estate within any given media.”  Given the massive scope of the media buying industry, which includes TV, radio, print and Internet, for the purposes of this article we are going to narrow our focus to online media buying with the goal of helping you, to get out from under Google’s thumb.

To simplify things at the outset, media buying is any form of paid online advertising. As soon as you start talking about the Internet and advertising in the same sentence, more than likely the discussion is going to begin to center around Google. They might be a major player, but, as veteran media buyer Scott Rewick says, “Google doesn’t own the Internet.” So, media buying is all about discovering and using the thousands of other advertising venues outside of the realm of Google so that you can get your product in front of as many buyers as possible.

Media buying involves working with the following traffic resources:

Ad networks

These are aggregators of media real estate that have benefits both for publishers and for the advertisers looking to purchase ad space in bulk.

Social Networks

Facebook’s 500 million members with profiles that are full of demographic information makes ad targeting so efficient.

Search Engine Marketing

Yes, there are PPC opportunities outside of Google that can send targeted traffic to your websites and your offers.

Mobile Marketing

With the explosion in popularity of smart mobile phones and tablets such as the iPad, mobile marketing is expanding quickly.

Email Marketing

Email marketing is still incredibly effective, and with the rise of such programs as Groupon, and other hyper-local  email marketing sites there are huge opportunities for ad buys in this space.

When it comes to paying for media buys, you will hear several acronyms being tossed around such as, CPC, CPM, and CPA. Here’s what those terms mean:

CPC: Cost per click. This is fairly self-explanatory. You only pay when a consumer clicks on your ad.

CPM: Cost per thousand.  This means that you will pay x amount of money for every thousand impressions your ad receives.

CPA: Cost per action. With CPA, advertisers state what they are willing to pay to get consumers to take a specific action such as filling out and submitting a form, or registering for a program.

If you have been focusing your energy on SEO to get free, organic traffic to your website, you have been bending over backwards to please a fickle taskmaster who can shut you down in the blink of an eye.  With media buying you are working with guaranteed traffic not putting all of your eggs in one fragile basket.

You can learn all that you need to know about being an effective media buyer for free by doing your research online reading the blogs and hanging out in the forums. There are so many myths associated with media buying, but the truth is that it’s a low risk, high reward activity, and you can get started for less than you think and scale upwards as you learn more.

To learn more about media buying and other Internet Marketing topics, be sure to visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You’ll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.

Regardless of whether you are new to the world of internet marketing or has been in the field for numerous years, you will agree on raising the page rank in order to attract more and more potential clients. In order to do this, you would want the assistance of various various search engine marketing techniques to make your net site well-known to visitors, who can then keep visiting your site, thereby increasing the figure of likely buyers. There are some resources both online and in print form for those who are looking to learn about the various search engine marketing techniques and tips. However, it is a well-known fact that seeing to these techniques and making them work can be very time consuming if done manually. The easiest way to make the most effective use of these search engine marketing techniques is by getting hold of a few good search engine marketing software.

If you are the owner of a business who has just started off, you require to worry about the high prices that come with such search engine marketing software. There are various types of search engine marketing software than can be received for free on the net, that work just as well as the search engine marketing software you would pay for.  They can be easily downloaded. This may only be good for a small scale marketing project and not for intense search engine marketing, as that would require more secure search engine marketing software with best features and services. Be careful to check for malware or spyware earlier you start using them on your marketing projects.

Some of the famous search engine marketing software are a good investment for you as they have the ability to suggest the best keywords for your business and they do numerous more to enhance your business Similarly other search engine marketing software such as those used to aid with search engine optimization, automatically without requiring too much effort from you, is also another great option. Link building tools will also produce good results and will growth traffic to your internet site.

Earlier you buy such software, you must always know what you are looking for and how much you are willing to spend on such marketing. Know what variety of features and applications you want.  You got to read a lot of the software that you are planning to buy as it is the best fashion to find the information about the software from the first-hand users.

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The thing you need to ask yourself first off is, why do I need this software package? The reason I say this is because number 1 you can outsource web directory submissions, and 2, it can be cumbersome configuring accounts on a lot of the submitters. Put simply it can be an utter nightmare. In contrast, having your special piece of software that you familiarize with can seriously boost your SEO efforts should you find the right one. And finding the best one is hugely important, so do your research.

So, What Are The Benefits Of Owning A Software?

To put it briefly clearly the advantages of owning a good piece of kit is the time it can save you on future seo projects and most importantly the control you’ve got, instead of becoming over reliant on outsourced staff. I guess you have to weigh it up in your own mind. It depends what you are after. For me, I like to control aspects of my search engine marketing projets and tossing up my favourite software allows me to quickly send out my submissions to high ranking directories which will give me 1 way backlinks.

Because there are tons of trashy web directory submitters on the market, it defeats the very aim of owing the software- to save time. Fortunately you can also find good quality ones which help you save time and allow you to control your SEO projects which most webmasters and marketers really value.

Another piece of advice regarding web directory submissions is not to become over reliant on them. Submissions should form part of your overall SEO efforts. Vary your link building with other things like article marketing, blog commenting, manual link building and forum marketing among other things. Best of luck with your link building methods.

If you wish to save up money and time and effort through a piece of Directory submission software which will power your rankings to the top of the search engine rankings, take a look at my review of the number 1 directory submitter software online via this link. Best of luck- Dal Khera

categories: directory submission software,directory submission service,software submission,directory web submission,seo,internet marketing,sem,seo,Affiliate Marketing

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