Bill McRea

I have read hundreds of post about the importance of selecting the right keywords for your PPC or Adwords campaigns. This is something I take for granted, and is common knowledge among most experienced internet marketers. Still when I look at clients websites and their PPC campaigns I am amazed how many businesses confuse volume for quality. Traditional, non-internet marketing savvy, businesses really do not understand why the right keywords are so important.

So the traditional quantity of traffic vs. quality of traffic is a huge debate when dealing with clients that do not understand effective internet marketing. Some of my competitors claim they will guarantee the most traffic with their optimized PPC campaigns. It is difficult to convince people that quality and conversions are the real and only indicator or success. More is better does not apply to PPC campaigns, PPC campaigns should always be measured by return on investment (ROI).

There is so much to learn to be an effective internet marketer and there are tons of free resources to help, but most small to medium sized traditional businesses, trying to market online, have very poor results with PPC campaigns. They either try to do it themselves without the know how, or they hire SEM people that are more interested in their own profits then helping the client. Most SEM/SEO firms are reputable, but those that are not do a lot of damage to the industry.

I encourage every business and internet marketer to read two very powerful eBooks that talk about PPC and how to get the most from your advertising MONEY. We would like to offer both eBooks as a gift to all our loyal readers.

Now is your chance to download 2 Great eBooks on doing PPC and Adwords Marketing COMPLETELY free. Just provide the following information:

Earlier I wrote a post about the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). One part of SEM is Pay Per Click advertising (PPC). I use PPC to help launch new products until SEO activities improve a products SEPRS to point that the PPC is no longer needed. Typically a client has a new products and they want to see immediate results and there are only a few things you can do. First you can use email if there is a developed email list, in a lot of cases there is not. If you can offer new products through an established affiliate network this is also a great approach. But in most cases PPC is the only solution.

Interestingly enough, over time we’ve become very good at writing and monitoring PPC campaigns and in some cases it is a lot easier and CHEAPER to do PPC than purely relying on SEO. SEO is a given, but lost sales opportunities are way more expensive than the cost of a properly managed PPC program.

Another major benefit of PPC is the ability to TRACK an accurate return on investment (ROI). When we create a PPC campaigns we always use Google Analytics to provide us with a true ROI. We know where the traffic is coming from, how much it cost, and how much is converting to an order or active lead. Tell me any other advertising method that can provide THIS much information.

PPC done right it the most effective way to make money NOW. The problem is MOST people do it wrong. There are a lot of tools out there to help you learn how to manage PPC programs, but at the end of the day, professional advice and management will lead to the best results, in the least amount of time at the lowest cost.

When considering how to best promote your next product or affiliate program. Consider the benefit of using PPC as your primary source of lead generation or orders.

Now is your chance to download 2 Great eBooks on doing PPC and Adwords Marketing COMPLETELY free. Just provide the following information:

I am amazed how many times I talk to local companies and learn how much opportunity there is to teach these businesses how to maximize their online potential. I was talking to a company today that mails out 60,000 catalogs yearly and 4 mass mailings of brochures a year. The total cost to print, publish and mail is well over $250,000 per year. Most of this mailing ends up in the garbage can. Mass mail is dead for most businesses.

When a customer is interested in buying a product, businesses need to get information in their hands before they start thinking about something else. The solution is electronic marketing for regular every day businesses. This company is now going to make their catalog available on line, by the page or in total. They are also going to offer electronic distribution of brochures. We are creating an optin email list and a monthly newsletter, so they have immediate ability to contact their customers. Even better they are putting their message in front of their audience on regular bases which will increase brand visibility and value.

As I walked down the street I passed about 20 small to medium sized businesses, it occurred to me how much potential there is teaching these companies search engine optimization, email marketing, public relations and brand name development. I honestly think the world of “internet marketing” is starting to impact every business, in every niche, and on every street corner of the world. The potential is endless and the return on investment is huge for companies that move forward and the cost will be extinction for those that don’t.

McRea Site Development, my business, has endless potential, because our clients have endless need for the knowledge and experience we’ve attained. Imagine what potential your knowledge is worth. What we know is the only thing we can truly keep without being copied and sold for less. Keep gaining knowledge and out thinking those that can do no more than copy and paste.

bill mcrea

 McRea Site Development is pleased to offer local Search Engine Optimization in San Diego. Our service includes the following:

• New Website Planning For best results planning keywords, domain names, linking strategies and public relation will boost a new websites performance considerably.
• Existing website search engine optimization –
  • We conduct a competitor analysis to determine which aspect of the existing site needs to be reviewed and change to rank better.
• Website resuscitation
  • If your website has been banned or has low traffic, we can provide the information and assist in resuscitating your sites performance.
  • Website resuscitation will require the most effort and results may take several months to become effective.
• Keyword Analysis for both website development and Pay Per Click advertising campaigns.
• Public Relations
  • To improve search engine ranking
  • Improve Brand Value
  • Create a buzz about the business

All projects are quoted on a case by case basis since each organization has very specific and unique challenges and potential markets. McRea Site Development provides our services through a network of professionals located throughout the world. Our commitment is to provide world class support to local clients and to provide your organization with the highest return on investment.
For Search Engine Optimization in San Diego:

email wjm@mcreasite.com

MailChimp Releases Google Custom Search Engine for Email Marketing Research

MailChimp makes it easy for email marketers to find information on everything related to email marketing.

[eminimall products="software"]

Atlanta, GA (PRWEB) October 31, 2007 — MailChimp announces an enhanced Google Custom Search Engine (GCSE), a resource center for email marketing research. The custom search engine brings together the best sources on email delivery and marketing trends from 24 popular blogs and websites. The new resource library includes information drawn from the experience of delivering over 200 million emails for MailChimp subscribers.

Brownlow’s Email Marketing Reports provides a significant amount of information MailChip subscribers and visitors can use to help them find answers to common questions

MailChimp has complete control over the sources they add to their custom search engine. Users can search on terms such as “spam filters” and receive hundreds of helpful results explaining the current challenges and solutions for successfully delivering email. “We researched and gathered information from some of the best places on the Internet,” said Ben Chestnut, Co-Founder of MailChimp. “Three of our most popular sources come from experienced email marketers.”

Mark Brownlow’s Email Marketing Reports website most recently discussed blocked images, direct mail return on investment, and signup incentives. Brownlow’s site features newsletters, articles, reviews and advice for email marketers regardless of experience. Email Marketing Reports consists of over 50 categories and a daily blog with an average of 1,900 posts. “Brownlow’s Email Marketing Reports provides a significant amount of information MailChip subscribers and visitors can use to help them find answers to common questions,” said Chestnut.

Tamara Gielen’s BeRelevant! blog brings together a wealth of email marketing tips, tricks and resources on topics such as building and maintaining an email list, choosing an email vendor, designing and coding email newsletters, segmentation and targeting, lifecycle messaging, integrating email marketing in the marketing mix and more. BeRelevant! features a social network club for email marketers from all over the world. As Director of Email and Digital Dialogue Strategies at OgilvyOne, Gielen helps clients increase the ROI of their email campaigns.

Melinda Krueger, principal of Krueger Direct/Interactive, answers readers’ questions on comparing industry averages, improving open rates, creating a contact strategy and more in her Email Diva column for the Email Insider. Krueger understands what motivates people to respond and analyzes response data for continuous improvement of email marketing campaigns.

Recently, MailChimp added Best Practices In Writing Email Subject Lines to the GSCE resource center, a report on the findings of subject lines and email open rates. The report encourages email marketers to keep subject lines short and descriptive, providing the recipient with a compelling reason to read the email’s body content.

About MailChimp:
MailChimp, a leading do-it-yourself email marketing service, provides tools to over 10,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp offers a 30-day free trial with two affordable pricing programs: monthly and pay-as-you-go. The Atlanta, GA based company provides top-notch tools for email marketers to easily send, track, and improve their email marketing efforts.

To learn more about MailChimp, visit http://www.mailchimp.com

Media Contact:
Neil Bainton
MailChimp
404-551-2987
press(at)mailchimp.com

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