Bill McRea

With all of the other issues that business people must concern themselves with, why should you worry about your website’s page rank? In this article we will explore the relevance of page rank, and what you can do to increase yours if it is lower than you’d like for it to be.

What’s so important about page rank?

Page rank refers to where your website falls on Google’s scale of 1-10 for measuring the relevance and authority of a website. The higher your website ranks in the search engines, the closer your site will be to the top of the search engine results page. When a user types in your primary keywords into their favorite search engine, your ultimate goal is for your site to be at the top of the results that the user sees. Not many people will continue to look beyond the first page of search results, and most people will choose from among the top three results.

The actual algorithm that Google uses to rank the billions of websites across the Internet are top secret, there are some factors that SEO experts, through lots of testing, trial and error have been able to figure out. The trick is that as soon as a search engine begins to detect that people are figuring out the rules and gaming the system for their own benefit, that’s the time when they make a big change and make everyone go back to the drawing board.

On-page SEO factors

Since about 90% of the traffic that comes to your website is coming directly from the search engines, your goal is to do all that you can to optimize your site so that it appears as close to the top of the search engine results page as possible. There are some things that you can do, such as make sure that all of the on-page SEO factors that are within the realm of your control are as they should be.

These are just some of the factors that you can control, and that will help make your site more attractive to the search engines:

• Domain name

Are there keywords in your domain name?

• Keyword optimized content

Your website’s content should utilize a keyword density that is consistent with other high ranking websites within your industry.

• Title tags

Use keywords in your title tags

• Page names

Use your keywords in your page names

• Meta tags

Use your keywords in your meta tags

There are countless other factors such as the linking structure of your site, your use of anchor text links, cross-linking within your site, your use of images, etc. As mentioned earlier, the major part of search engine rank is influenced by off-page factors chief among them would be the number and quality of inbound links. The reputation, age, topic, authority, and link popularity of sites that link to you matter as links can pass page rank from one site to another. There are those ‘no-follow’ links that do not pass rank, however, they are still links and people can still follow them.

If you want to know what your website’s current page rank is, then you should visit, http://www.ebacklinktool.org/rank, and use the free page rank checker tool. For more tips and strategies for making money online visit, http://www.mcreasite.com/blog, today.

Related Articles

1. Green Living: Green Earth Technologies 01108 G Oil 2-Cycle Engine Oil 8 oz …
2. [WATCH]: Search Engine Optimization SEO Tutorial -- WebBizIdeas …

Trackbacks

1. Trying to save my marriage: should I ? any one can help please? …
2. Beneficial Swimming Workouts - Useful Facts You Should Know …
3. Avoiding A Google Slap On The Wrist …

Emerald 11 and Auto Traffic Nirvana have burst on the scene with a lot of fanfare about how they can create tons of automated, targeted traffic to your blog. But can a piece of software—a WordPress plugin really do that? Let’s take a look at how you can use Emerald 11 to increase your blog network’s traffic and improve SEO in the bargain.

Traffic is that vital commodity that every website owner or blogger needs, and the largest, most important source of website traffic is generated when people click on links within content, taking them from one site to another. Emerald 11 and Auto Traffic Nirvana use is the keywords from your posts that have been converted to anchor links to match your blog partners keyword anchor links thus creating targeted back links for your blog.

If you have a portfolio of automated WordPress blogs that cover several niches, this software is perfect for your needs. Without a steady source of targeted traffic, niche profit blogs end up dead in the water.

When you begin to use Emerald 11, you want to make sure that you are using lots of keyword tags for your posts because the plugin takes those keywords and then it goes spiraling out to the other blogs in the network with similar keywords and establishes links on those blogs. And in the same way, other blogs will link to yours.

Now, you don’t want to go crazy with this at first creating hundreds of links in a few days that would normally take months or even years to accumulate naturally. That will do nothing but send up red flags to the search engines who will begin to wonder what you are up to. Be cautious at first and add links at a moderate pace keeping an eye on your rankings and see how things go.

If you think about the basic premise of links being the currency of SEO, and the fact that each non-reciprocal link to your website from a relevant, authoritative blog counts as a vote of popularity, relevance and authority. In order to sell more stuff, your niche blogs must get lots of targeted traffic. The more relevant inbound links you can get the more appealing your site looks both to the search engines and to other link partners.

So, the power of Emerald 11 is found in its ability to automatically plow through the autoblog networks created by all Auto Traffic Nirvana, and creating 3-way links between keyword related blogs thus raising the profile of all of the blogs in the network.

Now that you know what Emerald 11 does, it kind of feels foolish for you to continue to write and submit articles, create link wheels, do directory submissions and post rss feeds  when you know that there is a solution out there now that will handle all of those tasks hands free on your behalf.

When you are ready to try Emerald 11, the amazing, automated traffic solution that is simple and easy to understand, and even easier to install with a streamlined point-and-click process that is completed in one minute, then check out, http://mcreasite.com/Emerald11ATN, where you can get your hands on this game changing software right now.

Related Articles

1. Autoblogging | Can Autoblogging Definitely Perform? …
2. Zero Investment IM - The Who Loves Money Buzz Review …

Trackbacks

1. Used Auto Parts: Grand Theft Auto: San Andreas …
2. Used Auto Parts: J-B Weld 8265-S Cold Weld …
3. Google Sites: The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings: Double Your Site Traffic...In Just 15 Steps - Guaranteed …

The higher the number of backlinks your website has, the more traffic you will attract and the higher your site will rank in the search engines. When a site has a lot of relevant, authoritative links to it, the search engines assign it a higher level of authority and relevance.

The best way to generate backlinks for your blog is to create lots of quality, link-worthy content. People enjoy reading content that will teach them something useful in an engaging way, so if you can create content that is educational while throwing in a bit of entertainment you’ll have a winner.

Generating backlinks for your blog can be repetitive and boring work, but here are some easy methods for generating backlinks that are also fun to do because at the same time that you are doing the work of building links, you are also establishing yourself as an authority and gaining some positive exposure in your niche.

1. Forum marketing

Online forums are websites where people hang out and communicate with each other around a narrowly focused topic. Some people ask questions, share news, ask for feedback and others answer questions and critique the answers that others have shared but there is almost always a lively dialogue in an active forum.

To generate backlinks for your blog in forums, find a few of the top, most active forums in your topic. Join and create your profile. Read through the forum guidelines before you get started so that you don’t offend or break the rules. This method really only makes sense for forums that will allow you to post a link to your site in a signature file.

Hang out and read the posts in the forum. Take the time to get to know the people who are active there. Every time you post to answer a question, share an insight or ask for feedback, you are generating a backlink to your website. But at the same time you are becoming more well known and sharing your expertise.

2. Blog commenting
This is a very common method for building links to your blog because it works. Create a list of the top five blogs in your niche and visit them regularly. Subscribe to their RSS feed so you are alerted whenever they publish a new post. Get over to their site and leave a thoughtful, valuable comment that shows that you actually read the post and had something useful to contribute. Each time you leave a comment, you are creating a backlink to your blog, but just as in the forum marketing strategy you are also gaining more visibility for yourself because the other
visitors who read the blog post will also read the comments. If they find what you had to say useful they will follow the link back to your blog.

3. Guest blogging
Guest blogging is similar to blog commenting, but you get to share an entire blog post with a new audience. This is truly a win-win proposition because not only do you as the blog post writer benefit by gaining exposure to new a fresh readership, the host blogger gets some new content for their blog. You’ll get a link back to your blog in your byline and many curious readers will follow the link back to your blog providing you with the best kind of targeted traffic.

Are you ready to discover the secret to automated traffic? Check out, http://autotrafficnirvana.com and kiss  your worries goodbye about struggling to generate website traffic, or fussing over SEO.

Related Articles

1. Let's Talk Cheap And Easy Meals …
2. Let's Talk Costumes For Ladies Easy …

Trackbacks

1. Is Water fasting for weight loss going to be assisting you to drop some pounds …
2. Why You Need Backlinks to Your Site …
3. What Caused The Cold War …

Copyright (c) 2009 Ianson Internet Marketing

Search Engine Optimization (SEO) is critical to the success of many Internet businesses because SEO helps drive traffic to your Internet site. SEO is the process of making your Internet site appear higher in the search engine rankings for particular keywords or key phrases. A keyword or key phrase is a word or combination of words that people use to find information on a particular subject. For example, if a person wanted to find information on repairing a calculator, a person may search the Internet using the key phrase “how to repair a calculator.” There may well be many results but the person would probably only review the first page advertisers rather than scroll through several pages.

SEO is difficult because it constantly evolves and because it is not an exact science. As more Internet sites come online, as current Internet sites add links, lose links, add keywords and/or key phrases, and as the importance of keywords and/or key phrases increases or decreases, your SEO efforts will be affected. Additionally, depending on how a search engine calculates “relevance,” your Internet site may appear higher in the search results for certain search engines but appear lower on others. As such, you have to constantly be aware of the latest trends and content. Thus, if you are not constantly monitoring the ever changing environment of SEO, you will lose portions of your very important search engine traffic.

Theoretically, it is possible to monitor and conduct your own SEO, but because you have to worry about updating your content, driving traffic from other sources, and obtaining sales, your efforts will not be as efficient or as effective as will be the efforts of a professional SEO company. Therefore, the best thing for your Internet business is to hire a professional SEO company.

A great way to find a good SEO company is to use the search engines. This approach makes the most sense because you are hiring a company to optimize your search engine ranking and traffic. As such, the SEO company that appears first in the search engine results is obviously great at utilizing its strategies to dominate the search engines. That being said, be weary of companies that talk big but produce little results. It does not make sense to use a company that does not follow its own advice.

If you do not feel comfortable randomly selecting an SEO company off of the search engine results, you can always seek a referral from friends or colleagues in the business. If you make your living out of your Internet site, chances are you have made many contacts in the Internet business. As such, a referral from somebody who has a relationship with a company is a great way to find a one.

These are the two best ways to find an SEO company for your Internet marketing needs. As such, use either one or both of these methods and you should be able to find a quality SEO company. Do not expect miracles. It takes time to get a good position in the rankings and will not happen overnight. You should see some improved results after a couple of months.

Louise G
http://www.articlesbase.com/business-articles/finding-an-seo-company-756039.html

Related Articles

1. Finding the Energy to Heal …
2. Hotel in New Orleans - Hotel deals in Las Vegas: Finding Accommodation in Las Vegas Turned Easy! …
3. Hotel in New Orleans - Finding Cheap Flights To Las Vegas …

Trackbacks

1. Targeted Internet Marketing …
2. Finding a market for the Internet is simply. …
3. Top Internet marketing agencies …

Search Engine Optimization, though an integral part of developing a complete web presence, is something that’s often overlooked by both web design companies and their clients alike. This article is meant to serve as an introduction to Search Engine Optimization (SEO), and it will be followed with a 2nd article which contains a basic primer on how to go about properly optimizing a site. My intended audience for this first article is the savvy consumer who is trying to educate himself or herself, and the follow-up article will endeavor to help those design/development firms who are only just breaking into the world of SEO.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is the process of increasing a site’s ranking on search engines such as Google, Yahoo, or MSN. Ideally, you want your business to appear as the first result to someone who is searching for a product or service you provide to your customers. For example, if you own a vegetarian restaurant in Philadelphia, it would significantly increase your restaurant’s exposure if your website were the first result for “vegetarian restaurant Philadelphia” on Google. This type of positioning is the goal of search engine optimization.

Organic Results vs. Paid Results

It is important to understand the difference between organic search results and paid search results. Organic search results are selected and positioned by the search engine itself, with no external bias toward one site over another. With organic searching, the order of results is determined exclusively by the relevance of the site to the user’s specific query, as determined by the search engine’s internal algorithms. Search engine optimization endeavors to “educate” the search engine about a site so that the site will be seen as relevant for certain queries, and therefore given better positioning in the results. This “most relevant site first” method of ordering search results is in sharp contrast to pay-per-click, in which the highest bidder for a given search query is given preference. However, pay-per-click results are generally shown on separate parts of the screen from the main organic results, usually at the top of the window or in a sidebar labeled “sponsored links”. Although there are compelling reasons to launch a pay-per-click campaign as part of your online marketing plan, this article focuses exclusively on organic search optimization.

Won’t the search engines just find my site on their own?

Modern search engines are very adept at crawling the web and creating a comprehensive index that contains every website they come across. However, the algorithms used by search engines take into account many different factors when determining where to position a site, and if your site doesn’t measure up when it comes to some of the more important factors, you will end up buried among thousands or millions of other sites.

Search engines have one goal: to return the most relevant results to a user’s query in order to help them find what they are looking for. Why is it, then, that if you do in fact own a vegetarian restaurant in Philadelphia, your website can still get buried on page 29 for the exact query “vegetarian restaurant in Philadelphia”? One reason for this apparent discrepancy is that search engines don’t view websites the way a person does. When a search engine downloads a web page, it sees only the markup code that was used to create the site – it doesn’t see visual elements like graphics or page layout. If the site hasn’t been optimized, more often than not, the search engine’s back-end view of the site offers little indication of what content is important and what the primary focus of the site is. These search engine “spiders” – the algorithms that do the actual searching and indexing – can make a good guess as to what the site is about, but without a clear understanding of why it would be a great result for a specific search query, the site will end up in a mediocre position at best.

Another reason sites receive a poor ranking is that they simply don’t appear to be very important to the grand scheme of the Internet. Search engines are trying to return the most useful results to their users, so if your content appears to be of little value, and if no other sites on the web are linking back to yours, your site is going to be very poorly positioned. One way to combat this problem is to work to build inbound links, which are links to your site from other sites. This can be accomplished by submitting your site to online directories, participating in forum discussions or blog discussions relevant to your site and including a link back, or by marketing the site via press releases or external product reviews (where applicable). Inbound links, however, aren’t the whole story, and it takes a comprehensive SEO plan to ensure long term, first page positioning, especially in competitive markets.

Why didn’t my web designer optimize my site when he built it?

There is a common misconception that search optimization is simply a matter of altering the design of the site or adding a few keywords to the content, and that such SEO-related tasks should be handled by the web designer prior to the site launch. While it’s true that there are design elements that need to be addressed when optimizing a site, SEO is, in many ways, a marketing effort rather than a technical one. The optimization process involves tasks such as copywriting and press release distribution, which fall well outside the technical realm of web development. In the end, SEO is an entirely separate product and process from the actual web design, and it needs to be treated (and budgeted) as such.

Recall what I said earlier regarding search engines evaluating the overall importance of your site in order to determine its search positioning. Much like a print campaign or TV ad, your goal on the web is to increase brand awareness, because it gives a sense of stability and competitive importance to your company, and it creates a connection between the company and your customers. The idea of brand awareness is well understood and sought after in the marketing world, but it often becomes diluted when crossing over to the web, sometimes to the point of being tacked on as an afterthought to the development of a company website. SEO should, conversely, be considered an integral part of any marketing plan, and should be budgeted and managed separately from web design and development.

Who can optimize my site?

In the world of SEO, it’s very easy to find companies who are essentially selling snake oil. Oftentimes, these companies offer little more than “directory submission”, which, while it is a piece of the SEO puzzle when done correctly, may not affect your positioning at all when done incorrectly (in some cases, it can actually hurt your positioning).  Choosing the right SEO firm can be tricky, but Google has a page dedicated to the most important things to consider when choosing an SEO company. You can find that page here: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

To add to what Google has suggested on that page, it’s important that the SEO firm you choose offers a plan that is tailored specifically for your website. If their plan seems instead to consist of generic link building and indiscriminate directory submission, it’s likely that you won’t see the kind of results you would ideally expect (if you see any results at all). The SEO company should take the time to detail individual changes to each page of your site, and should suggest new pages to be added. Additionally, any good SEO firm will be able to not only provide analytics and metrics, but will also be able to explain the data’s significance within the context of your specific website.

Conclusion

Search engine optimization should be considered an integral part of developing your company’s web presence, but it’s important to remember that SEO effectively crosses the boundary between technical process and marketing endeavor, so it needs to be managed and budgeted as an independent project, rather than being tacked on as part of the general site design. If your web development company doesn’t offer comprehensive and developed SEO services, it is important to hire a separate SEO firm and facilitate ongoing cooperation between the two companies.

Related Articles

1. Bay State Banner - File Not Found …
2. Kid Rock...? - Yahoo! Answers …
3. Jordin sparks? - Yahoo! Answers …

Trackbacks

1. Creative Internet Marketing …
2. Guitar Tab Video: blues guitar lesson - introduction to the blues …
3. Support and Resistance – the two key words …