Bill McRea

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Skype is free software that allows you to make calls from your PC to another PC, video calls from person to person, or from one person to a group you can use skype on your mobile phone, or even on your TV. But isn’t it cool when you find such a versatile too that can help you grow your business that is free–well, mostly free? Some Skype tools are premium, but the free services go a long way. Let’s take a look at five ways you can use Skype to grow your business.

1. Free PC to PC calling

Skype allows you to make free PC to PC calls over the Internet all over the world. Your first step is to go to skype.com and download the free software. You will need a good quality USB headset and microphone. Follow the instructions on the website to get everything set up. There is a free skype test calling service where you can call in and test the sound quality of your headset and mic. Once you are all set up be sure to add your skype username to your website or blog and invite your customers to skype you with questions or comments.

2. Video conferencing

If your laptop has a webcam, and you have the latest version of Skype installed, you can do video conferencing. If you are a coach or a consultant, you can use video conferencing so that your clients can see you and hear yo live and you can share your screen so that your customer can see exactly what you are demonstrating in real time. You can even record the call and play it back later. (You’ll need add-on software such as, CallGraph, or Pamela to record the call)

Tip: When you are using Skype for video conferencing, be sure to connect your computer directly to the router rather than rely on wireless Internet access which can cause problems with the audio or video sound quality.

3. Consultations with Clients

Skype can be used for live consultations with current or prospective clients. Using video calling to meet with clients can help you get a better feel for your clients’ needs and preferences without the expense of an in-person meeting.

4. Create or grow relationships with joint venture partners

Using skype to call potential JV partners is a good way to build mutually beneficial relationships. It can help increase that all-important know, like and trust factor that is so critical to the success of business relationships.

5. Product creation

The only limit is your imagination when it comes to using skype as a tool for creating information products that you can sell. You can record a telephone interview on skype and sell the recording as an audio product. You can use the group video calling feature to host a group coaching session, record that and sell the audio.

Whether you are using Skype for communicating with current customers and clients, networking with colleagues, teaching, training or consulting, this free communications software tool can help you grow your business and expand your reach without costing you a dime.

For more tips and strategies for growing your online business, visit http://mcreasite.com/blog today to discover more ways to make money online.

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Webinars are the Internet version of the traditional live seminar where you have a presenter speaking to a live audience. But webinars come in all different flavors to suit your needs and the needs of your audience. Let’s take a quick look at the various kinds of webinar events that you can use to reach a large audience at once, and teach, train and entertain your prospective customers.

Live webinar events

A live webinar has one or several presenters who are either all in the same location, or they can be at different locations. They all call in to the webinar and interact live with the audience, which gains access to the presentation over the Internet. They can participate on their desktop PC, laptop, tablet or mobile phone. Depending on the webinar service, participants can conduct polls and share the results live and in real-time with the audience. The audience members can virtually raise their hands to ask a question during the presentation. Live webinars are great because they provide an excellent way for your audience to get to know, like and trust you more, they can get their questions answered live, and they can attend an enjoyable, live event that they can participate in.

Webinar replays

Since a webinar is a live event, that means that participants must join in at the appointed time in order to participate. However, there are circumstances when the webinar time slot is not convenient for all of the participants, so the presenter will record the webinar so that it can be viewed later. Sometimes the presenter will then limit the number of days the replay is available to create a sense of urgency and scarcity so that viewers will watch the webinar rather than put it off.

The thing about webinar replays is that the viewer knows that they are watching the replay of a live event.

Perpetual webinars

A perpetual webinar is a webinar replay that gets continuously presented. It is not a live event, so participants are not able to interact with the presenters, ask questions or get any kind of feedback. Perpetual webinars are often used to take advantage of the potential for the webinar format to sell lots of products to a lot of people in a short amount of time. These presentations can be pre-recorded and then scheduled to be presented on an automatic basis on the same day of the week every week.

So, as you can see, there are differences between a live webinar event, a webinar replay and perpetual webinars. Each has its place and each format has its limitations. The presenter must decide on which format to use based on the nature of the content they will be presenting, and the needs of the audience. When you are teaching complex information in a step-by-step fashion, it makes sense to hold a live event to provide an opportunity for participants to ask their questions in real time.

Webinars can be a very powerful way to reach your audience to sell, teach and train your audience. If you’d like more information about hosting your own webinars, visit http://mcreasite.com/blog for lots of tips and strategies for growing your business online.

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Webinars are a very popular way to present information to large groups of people at one time. They are the online version of a live seminar, but you get to save on the travel costs and the hassles of renting a hotel conference room for your live event. You will, however, have to deal with choosing the right webinar service and setting everything up so that your webinar will go smoothly. Because everyone has different needs and requirements, there is no single ‘best webinar service,’ out there. We’ll take a look at some of the features available with the various webinar services, and you can decide which services you need for your webinar.

Pricing for webinar service providers

Webinar service prices are based on the number of participants you are expecting, so you can choose your best option when you know whether you will have 50 or 500 attendees at your web event. Of course, price is not the only criteria for making your selection, but if you have a budget you must have a pretty firm grasp of the number of attendees you will be dealing with.

Recording the webinar

Some providers will record the webinar for you automatically. With other providers you will need to run separate software and remember to set it up before you begin the webinar.

Desktop sharing and whiteboard sharing during a webinar

Will you be sharing your desktop or a whiteboard during the webinar? If so you want to make sure that the service you use allows you to do this.

Number of presenters

If your presentation requires several presenters who will be in different locations, some webinar services can accommodate this and others may not.

Live Polling

This feature allows the presenter to poll the audience and then share the results of the poll with the audience in real time.

Text Chatting

This allows participants to ask questions and get them answered in real time. This is a useful feature that makes webinars very powerful.

Once you know how many participants you will be expecting, and you’ve got an idea of the kinds of services that you need for your event, you can start reviewing the various webinar services available. A good idea is to find out what other people’s impressions were of the service. Make sure you talk to people who have actually hosted a live webinar using the service that you are considering using. Ask them what their impression of the company’s customer service was. When you run into a technical glitch in the middle of a webinar, you want to be sure that the company you are working with will be responsive to your needs and solve your technical issues quickly.

Choosing the right webinar service provider is a combination of which company offers the features you want at a price that fits in with your budget. It’s helpful to choose a service that is scalable, so that as you grow and have more and more attendees, that webinar service provider will still be able to meet your needs.

For more tips and ideas about using webinars to grow your online business, visit, http://mcreasite.com/blog where you’ll discover lots of resources for making money online.

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Webinars, which are the Internet version of a live seminar, can be either a live event where the presenter and participants are interacting in real time, or they can be pre-recorded and then replayed several times. Webinars have become a powerful way to reach lots of prospective customers at once, but they are also a great format for selling downloadable information products online. In this article we’ll take a look at how you can get started using webinars to sell information products.

What product will you be offering?

The first step in selling information products using webinars will be to decide what product you will be offering to your audience. The type of product will have some bearing on the format of your webinar. For example, if you are selling a ‘how-to’ course, the webinar might be instructional where you walk participants through how to do a specific task.

Choosing a webinar service provider

There are several webinar service providers and you can choose the one that best suits your needs and your budget. Here are some of the top webinar providers:

• Cisco’s WebEx
• Go to Webinar
• MegaMeeting

Some of the features of these webinar providers include:

• Real-time screen sharing
• VoIP
• Webcam Compatibility
• Embedded video sharing
• Full duplex support (allows participants to communicate at the same time)
• Polling (allows the presenter to poll the audience and present the results in real time)

Composing your presentation

You can use any kind of presentation software such as PowerPoint, or some of the free, online solutions such as Prezi, SlideRocket, or Google docs Presentations.

As you prepare your presentation, remember to keep it as simple as possible so that you do not distract viewers with flashy graphics. Be sure to include lots of relevant content that your participants will be able to use immediately. If it turns out to be an hour long commercial for your product, people will not be as happy to buy from you. But if you provide lots of value, and they come to know, like and trust you, then they are more likely to want to purchase what you have to offer.

Marketing your webinar

Once you have finished putting the presentation together, you’ll want to spread the word about your event. Create a landing page where participants can register for the webinar by leaving their name and email address.  You can also request a phone number and send a text message reminder to their phone before the webinar starts.

Next you would set up an email list which you can use to keep in contact with subscribers. Be sure to send out reminders to ensure the highest attendance possible. You can offer to send a link to the recording of the webinar only to those who have registered. You can also use email to follow up after the webinar is over, send them a link to the replay and invite them to your next webinar event.

Webinars can be a fun way to make money selling information products. Take the time to research the various providers, and practice your presentation and soon you will have a winning program.

There are lots of other ways to sell information products online in addition to webinars. For more information you are welcome to visit http://mcreasite.com/blog for lots of tips and strategies for making money online.

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If you’re a website owner, you’re always looking for good sources of targeted traffic for your website, so let’s take a look at some effective ways that you can leverage the power of twitter.com to drive traffic to your website.

twitter’s own tagline these days is “The best way to discover what’s new in your world.” And that really captures the essence of twitter. It’s where you find what’s hot and what’s happening right now in the lives of the 175 million users scattered across the globe in real time. So, you jump on Twitter to try to grab a piece of some of those user’s attention and compel them to click on over to check out what you’ve got to offer on your website.

Here are just a few hot tips for using Twitter to drive traffic to your website or blog:

• Complete your profile

Use those 160 characters wisely using your primary keywords to describe who you are, what you do and why we should care including a link back to your website. Make it interesting and compelling for those who are interested in your topic.

• Post a picture of yourself

People create relationships with other people not logos. If you want to gain Twitter followers, post a real picture of yourself. Be who you are and people will follow you.

• Use Twitter on a consistent basis

Don’t try to be a ‘drive by’ tweeter who posts random tweets once a week or so. Use Twitter on your mobile phone and tweet as often as possible. Keep your face visible in the Twitterverse so that your followers become familiar with your face and your tweets.

• Join the conversation

Participate with your followers on Twitter. Contribute your thoughts, ideas, opinions, tips, rants, praises and questions in your twitter stream.

• Be controversial

Put a stake in the ground and be willing to defend your controversial opinion on a timely topic. This will draw lots of attention, so be prepared to address it constructively.

• Make it easy to re-Tweet your stuff

Use Twitter plugins on your blog like, ‘Tweet Me’ that makes it quick and easy for your visitors to re-tweet your content.

• Write ‘Tweetimonials’ for your colleagues

Write a testimonial for your Twitter peeps and they are likely to return the favor. Save these to your favorites so they are visible.

• Re-Tweet other people’s tweets

This is the ‘Golden Rule’ in action. If you want others to re-tweet your stuff you’ve got to go first.

• Use hash tags

Hash tags are keywords with the hash symbol in front of them. Do a search for active hash tags on hashtags.org, or create your own for your topic such as #lifecoach, #writers, or #webdesign. These tags are searchable, so when others are searching for your topic, your tweets will be found more easily.

• Use link shrinkers like bit.ly

Link shorteners serve the purpose of shortening long links to conserve the number of characters you use in your tweets, and they offer analytics that will tell you how many people clicked on your links.

• Don’t SPAM your followers

Add value with your tweets and sprinkle in an occasional offer. The 80/20 rule is a good ratio to follow posting 80 percent value-added content and 20 percent self-serving links.

There are hundreds of ways to use Twitter to drive traffic to your website. Follow these tips and come up with your own strategies. Use what works and let the rest go, but have fun with Twitter and you’ll attract lots of followers.


When you are ready to kick your Twitter marketing efforts up a notch or two, you’ll want to check out our free software: Twittenator Twitter Software – FreeTwittenator

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