Engage Your Prospects with an Autoresponder
05. Jun, 2010 
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Your autoresponder is a means of creating conversation between you and your members . Often the conversation will occur somewhere else , not by email – sometimes on social media sites . nonetheless, your email course or weekly ezine can be the catalyst for the conversation and engagement with your subscribers. Your autoresponder thus contributes to relationship building, making real connections with people.
There are 7 ways an autoresponder can build relationships with your potential buyers or customers :
1. Connect
Foundational to relationship is contact on a regular basis . Your autoresponder makes this achievable , whether through the predetermined frequency of an e-course or your weekly message . The connection is made because you are thinking of your members when you write and share something of concern to them.
2. Inform
As you are acquiring your own knowledge and skills, you can inform your mailing list of new ideas , understanding , tools, strategies and methods . A remaining benefit is that you are also cataloguing your own learning – while making that learning clearer to yourself.
3. Encourage
We all become overwhelmed at times by information overload , the work involved in Internet marketing or the endless challenge to learn new things. Through your autoresponder, you can encourage your subscribers to stay focused, take daily action and gradually build their online business.
4. Share
Sharing can be on two fronts – (1) sharing something who you are and (2) sharing what is successful for you . You are able to talk about what you have been doing, where you have been and what interests you ( overdoing it ). You can also talk about the tools that you have used successfully, the social networks that have been of benefit to you and the products/programs that assist you to achieve your goals.
5. Build
Through the processes of sharing and encouraging, you are building the knowledge and skills of your members and enhancing their ability to operate online. In the process , you are building good will – a invaluable asset in Internet marketing.
6. Engage
Over time,your mailing list will engage with you. This engagement may take the form of a question in response to something you have sent out, a comment about something you have created online (such as a Squidoo lens), an exchange of a resource , acceptance of a friend request on another social media site , purchase of a product or service that you endorsed or an offer to joint venture .
7. Brand
What you write and share via your autoresponder creates your brand online. This branding becomes known through comments on social networking sites such as Squidoo, Twitter, Facebook, and RedGage. in time, your subscribers begin to brand you publicly – if you are consistent, congruent and coherent. They willingly promote your online business and discuss its defining characteristics.
So your autoresponder is a conversational tool that builds connections, meaningful relationships and residual good will. Finally , it enables you to build your online brand.
