Bill McRea

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With the rising popularity of social media platforms such as Facebook and Twitter, there has been a lot of talk about how email marketing is dying out, and that it’s not as effective as it used to be. Margaret Framakis, of Return Path UK, said, “The death of email has been vastly overstated.”  She went on to say that while email might not be as flashy, new and sexy as the social media sites are, it is still the most effective way to build a solid relationship with your customers.

Email marketing is definitely not going away. Email marketing generates revenue, and it is great for branding and keeping your company and brand top-of-mind in your consumers heads.

One of the main barriers that keep email from being as effective as it once was is the increase in the amount of spam that is flooding your customers’ inboxes. It’s been estimated that as much as 55% of email messages get deleted before they are even open because people think its spam, or because of the fear of viruses that can be delivered via email.

Gone are the days when people were eager to get new email. Now what’s more challenging is to rise above the noise and stand out in your customers’ inboxes. Your emails must demand attention, be relevant, and the subscriber must recognize the name in the ‘from’ field or they will more than likely delete it.

The best way to make sure that your email marketing campaigns are as effective as possible is that you must first get a clear understanding of what your customers and prospective customers want from you. Ask for feedback, conduct surveys, be open and transparent as you build a mutually beneficial and respectful relationship with your subscribers. Rather than thinking of your email subscribers as a ‘cash cow,’ think of them as your tribe. Think about how you can be a trusted resource for them so that they look to you as someone who provides value rather than someone who always has a hand in their pockets.

1. Always send a welcome email

Send a welcome email as soon as someone signs up to your email list. Walk them through how to white list your email address and set the expectation for how often you’ll be emailing them, and what kind of emails they should be expecting from you.

2. Run your email messages through a spam filter

Before you hit that ‘send’ button, use a spam filter to flag certain words that can raise the potential spam level of your email.

3. Put your full name in the ‘From’ line

4. Don’t use ALL CAPS in the subject line and limit it as much as possible in the body of the email.

This can set off spam filters.

5. Re-direct the live links in the message to your own domain

If it’s done properly, email marketing can be a very effective way to brand your business, build solid relationships with your audience and generate revenue. Take the time to test and track your email campaigns and you should see encouraging results.

Email marketing is just one aspect of Internet marketing. If you’d like to learn more about building and growing your online business, visit, http://mcreasite.com/blog today.

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Branding is one of those buzzwords that has been growing in popularity for the past ten years or so. When you are running an online business, Your website is just one among millions so if you want to succeed you’ve got to find a way to set your company apart—to stand head and shoulders above your competition in order to be seen and attract customers and clients. Developing a branding strategy is how you present a cohesive, memorable, and hopefully engaging image to your prospective customers so that when they see your image, or your logo it will pique their attention and make them want to find out what you are all about.

What is branding?

Your brand is far more than the sum of its parts, which include your company name, logo, website design and color choices. Branding is what sets you apart from every other company in your industry. Your brand communicates who you are, what you do and what makes you different from your competition. Your brand essentially makes a promise to your current and prospective customers. It is up to you to make sure that promise is fulfilled in order to maintain your company’s reputation—another aspect of branding.

Before you can develop you branding strategy you’ve got to be clear on your USP and your market position with regard to your competition.

Branding is about effective communication, but in the communication process there are always at least two messages: the first is the message that you are sending to your market, and the second is the message that they are receiving. Those are not always the same thing. For example, you might think that your ads using a scantily clad, thin young woman are appealing to your market when in fact your target audience is women for whom those ads hold little or no appeal.

Here are some steps that you can take to begin defining a branding strategy for your online business:

• Survey your audience and find out what they need, want and expect from you
• Clearly define your target market and your ideal customer
• Describe what you do and what makes you the best choice
• Come up with a positioning statement that clearly outlines where you fit in the scheme of things
• Create a pricing strategy
• Describe how your customers benefit from doing business with your company
• Outline how you and your staff will engage with customers

Define your brand’s message

Your branding message is what you will be communicating to the world about your company, its products and services. One powerful example of a branding message can be seen in the competitive battle between major auto rental companies. One of the top car rental companies proclaimed, “We’re #1!” Not to be outdone, the number two company responded with, “W e try harder.” So the prospective customer who is looking to rent a car can decide do they want to go with the one that thinks they are the best, or the one that is trying hard to be the best. The marketplace gets to decide who wins.

This is just the tip of the iceberg when it comes to topics like marketing and branding for your online business. You should visit, http://www.mcreasite.com/blog, to discover tons of resources for growing your online business.

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Flipping blogs can be a fun way to make some extra money or even create a business, but there are a few common mistakes that newbies often make that can easily be avoided with the correct information. Let’s take a look at those three common errors and what you can do to avoid making them yourself, thus increasing your chances for making more money flipping blogs.

1.       Your blog is in the wrong niche

The popularity of certain niches ebbs and flows. Some niches can be strictly seasonal. Some may be based on a product or a topic that was once hot, but no one is really talking about them anymore. Regardless of the reason, if there are no buyers searching for the content of your niche. Then your blog is in the wrong niche and it will be challenging, if not impossible to sell such a blog for decent profit.

Make sure that when you are flipping blogs the niche and the topic are in demand with buyers searching for that topic. If you find that the popularity of your blogs niche has waned. You can make some revisions and change the primary keywords, and maybe some of the graphics before you try to flip that blog.

2.       The presentation is lacking

Another mistake that people make when flipping blogs is that they don’t pay attention to how the blog looks. First impressions are important both with buyers and with visitors. When flipping blogs you want the blog to look its best. Does the blog have a run-of-the-mill, free theme? Consider hiring a graphic artist to tweak a theme for you, create a nice, new, custom header image and buttons, or better yet, create a whole new, unique theme that is suited to that niche and topic. Go in and make sure that there are no broken links, out of date offers, or anything else that might detract from the site’s ‘curb appeal.’

3. Insufficient proof of the blogs statistics.

When a buyer is interested in purchasing your blog they are interested in learning about the blog statistics right away, so it helps for you to provide lots of clear documentation of the sites Alexa ranking Google page rank. Traffic statistics, and how much income the site produces monthly. If you have Google analytics installed or any other analytics package, you can supply screen shots to illustrate how much traffic the site receives now.

These are just three of the common mistakes that those who are new to blog flipping might make in the process of trying to sell a blog. As you become more experienced you will learn more about what makes a blog more appealing to buyers, and what kind of amenities you can add to increase the value and appeal of the blogs you are selling.

Another way to find out about what blog buyers are looking for is to research the ‘Just Sold,’ pages on Flippa.com. Look at the blogs that have sold recently. Look at the topic, what extras were included, etc. to get ideas to help enhance your blog flipping efforts.

When you are ready for even more tips and strategies for blog flipping, visit, http://www.nicheprofitblogs.com, to get more information about how to get started with niche profit blogging today.

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Syndication refers to the distribution of content. For our purposes in this article we are going to discuss online content syndication in is varied forms and how it can benefit those who create and distribute content.

An easy example of content syndication can be found in your Sunday newspaper. The comic strips that you see in your Sunday paper are the same ones that readers in cities across the U.S. see. The artist creates the content once and it gets distributed widely.

Online content syndication is a way for content creators to gain more exposure for their content, but they also gain backlinks and a nice boost to their page rank as their level of authority grows with the popularity of their content.

With the advent of the Internet, consumer behavior has changed from that of passively receiving news and information to they are now empowered to pick and choose what they want to see and hear. The availability of search at their finger tips has given consumers the freedom to be very selective about their consumption of media.

RSS content syndication allows consumers to decide which blog feeds they want to keep up with. As they come across blogs they like they can subscribe to the blog’s rss feed. They will then receive updates in their rss reader each time their chosen blogs are updated. Those consumers who own smart phones can read their rss feeds from wherever they are at their own convenience.

Share your rss feed on your social networking profiles. If your friends and followers like it they will subscribe and share it as well. Save time and effort by using a tool such as TwitterFeed to syndicate your rss feed to several social networking sites at once.

Also be sure to submit your feed to rss directories, which will greatly expand your exposure.

Some of the benefits of content syndication include:

• Building a community around your content and your brand

• Increase in inbound links and targeted traffic

• More visitors to your site can equal more opportunities for those visitors to share your content within their networks

If you are considering syndicating your site’s content you should make sure that your content is accurate and well researched, you should always quote your sources, and share accurate and timely information. Once you begin to implement an online content syndication strategy you never know where your content will end up, so you want to make sure that it reflects well on you. A minor error can become magnified when your audience has grown and expanded beyond the readers of your blog. Keep quality and consistency in mind.

Online content syndication can be an effective way for you to increase your visibility online, increase your audience, build a community around your content and your brand, and attract targeted traffic to your website.

If you are interested in learning more about content syndication, you are welcome to visit, http://www.mcreasite.com to discover how easy it is to get started attracting more visitors to your site today.

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Get paid to share your links!

Just think about it for a second. Blogs churn out timely, keyword rich content targeted at a specific audience. This is exactly what the search engines thrive on, consequently, search engines love blogs and they show their love by sending lots of free, organic traffic. This is a winning proposal. As long as bloggers keep cranking out high quality, relevant content, the search engines will keep sending lots of traffic their way.

Here are seven ways to boost blog traffic even more:

1. Create link-worthy content
Quality content attracts both readers and links. Blogs with the reputation for excellent content generate lots of natural traffic. Offering a variety of content including text, audio and video is another way blogs generate traffic.

2. Submit to blog directories
Submitting your blog’s URL to the various blog directories helps spread the word about your blog’s existence to human readers, while it also generates backlinks which helps to raise your blog’s visibility and popularity and boosts SEO.

3. Ping blog directories when you post new content
Register with ping aggregators, which will send out a ping on behalf of your blog whenever you post fresh content. Bloggers who use the WordPress CMS for their blog don’t need to worry about pinging because WordPress does this automatically for you.

4. Submit RSS feed to directories
Submitting your blog’s feed to RSS directories is another way of letting the world know about your blog. The great thing about RSS is that it ‘pushes’ your blog’s content to the readers who have requested it. Each morning visitors check their RSS readers for the day’s fresh content and then they may pay an actual visit to your blog if you’ve posted something that has piqued their interest.

5. Blog consistently
When you stick to a consistent blogging schedule, the search engine bots will come by and index your content more often.

6. Comment on top blogs in your niche
Commenting on other blogs draws new readers back to your blog. Make sure that your comment reflects your thoughts about the blog post. You gain more exposure in your niche, begin to create relationships and generate backlinks for your blog.

7. Give something valuable away
Who doesn’t like something for free? Giving away something valuable attracts a lot of attention because people will share your link with their network to spread the word about your giveaway. You’ll attract lots of traffic and grow the list of inbound links to your blog.

These are all various ways that you can boost the natural flow of traffic that your blog is getting. Because blogs are expected to be timely and current, finding a topic that you are passionate about and enjoy writing about is the key because if you don’t absolutely love it, you’re going to find it challenging to write on that topic day in and day out. Your energy and passion for your topic will shine through in what you write and that will attract your ideal audience to your blog.

In a nutshell, blogs are the best way to generate traffic because they give the search engines exactly what they want—lots of keyword rich content.

Now, are you ready to discover the real secret to automated blog traffic? Check out, http://autotrafficnirvana.com and say goodbye to your worries about struggling to generate website traffic, or fussing over SEO.

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