Bill McRea

Trafficvance describes itself as an advanced display and textlink marketplace for advertisers and marketers. Trafficvance is an example of a CPV, or Cost Per View model of a contextual advertising network. Their traffic comes from displaying ads to users who have downloaded and installed their Game Vance software. This is 100% opt-in traffic that users have chosen and agreed to view when they download the games.

Trafficvance uses display ads (600 x 800), pop-ups, pop-unders, text ads and billboard ads covering a diverse selection of niche markets on a massive scale. Their technology targets and displays your ads only those users who would be interested in your offer.

THE CPV model, or PPV as it’s also commonly called, is similar to media buying as you are purchasing impressions for your ads. You can have the Trafficvance network staff help you set up and manage your campaigns or you can operate in self-service mode and manage your own ads giving you complete control over your budget and statistics so that you can tweak your campaigns in real time.

PPV traffic networks such as Trafficvance have become very popular with affiliate marketers because they can get a ton of traffic at prices more reasonable than the average PPC traffic source.

Trafficvance offers:

Display ads 800 x 600 with keyword or URL targeting

Text links (mouse over ads) initiated by the user

Manage Solutions with in-house media buyers who can manage your campaigns for you

Self Serve optimization tools to give you control of your campaigns in real time.

Here are some tips for  making the most of Trafficvance CPV ads:

• Keep testing the ads to find the ones that convert best
• Try offers that you know convert well and have broad appeal with a wider audience
• Use ad tracking software
• If you are running CPA offers, you might check in with your affiliate manager before you launch your PPV campaign

In a nutshell, Trafficvance serves up your ads to an audience of users that have downloaded their game software and agreed to view ads. The software records the users online habits and tracks the sites they visit and searches they perform in order to determine what kinds of ads to show that particular user. This ensures that your ads are being targeted at users who are already interested in the niche that your product is in.

Why are PPV or CPV networks becoming so popular?

With PPV ad networks, if you are able to set up a campaign using the perfect mix of keywords and URLs that appeal to a broad spectrum of the software user audience, you’ll end up getting a nice flow of expertly targeted traffic to your website at a price that is far less expensive than PPC and far less complicated to set up and operate.

To get started with Trafficvance you simply fill out an application, or you can give their sales team a call or an email to discuss the particulars of your campaign.

CPV advertising networks such as Trafficvance is just one of the many topics that you will learn about when you visit, http://www.mcreasite.com/blog. Come check out the blog and discover lots of tips and strategies for Internet marketing success.

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Copyright (c) 2008 Colin Meunier

All products need marketing. However, a few years ago, marketing your products was limited to your state, country or a few countries in the neighborhood. The Internet has changed all that, and Internet marketing is today seen as a very good way to market your products. There is a learning curve to everything, and the same goes for Internet Marketing.

Internet Marketing is one of the most scalable, conventional and easy to use kind of marketing. Almost any individual or institution can take the advantages of Internet Marketing for their business. But what is the way to market your product or skill on the Internet? What is the success rate of Internet marketing? Can it work for any product? Here are some secrets to Internet Marketing.

Secret to Internet Marketing Success # 1: Blogs

Blogs are the superstars of Web 2.0, and web 2.0 is the future of the Internet. It is therefore only right to spend some time and resources into getting your own blog about the product or service that you are offering. One secret of having a very successful blog is the content. Duplicate and plagiarized content is a sacrilege over the Internet, and should be avoided at all costs. Also, ensure that the blogs are not too commercial, and do not hype the product or the service too much. Internet marketing and Web 2.0 work on originality and freshness.

Secret to Internet Marketing Success # 2: Non Intrusive

The Internet is the true democracy, and anything plopped onto website visitors will be criticized, ignored and forgotten – in that order. You know that you have to sack your Internet advertising and marketing company the moment they say these words: Pop Ups, Pop Unders, ‘Installed on the User’s Computer’. In fact, try to ensure that none of your Internet advertising concepts intrude or obstruct the Internet user’s experience.

Secret to Internet Marketing Success # 3: Non Obtrusive

Never, ever, obstruct the Internet user’s experience. The best example of non obtrusive and non intrusive ads is text ads. Text ads are, in fact, the latest fad in internet marketing and signing up with a good text ad program is one of the many secrets of Internet Marketing success.

Secret of Internet Marketing Success # 4: No Spam

The most important factor of Internet marketing is the right of the Internet and website users to decide whether they wish to view the Internet marketing advertisements. E-Mail marketing is an important part of Internet Marketing. One secret of E-Mail marketing is to send e-mails only to people who have opted for e-mails from you and your e-mail address.

Secret of Internet Marketing Success # 5: Article Marketing

With the advent of Web 2.0, Article Marketing has come up as a very good option over traditional and traditional Internet marketing. Article marketing means you hire good writers, who specialize in writing for the Internet, and then upload their articles, with a link to your website, over the Article Marketing directories. Most of the Article Marketing websites offer free space for articles, and if you can write yourself, article marketing comes up as a way to advertise your products over the Internet.

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