Bill McRea

Buying or leasing an existing website can be a very effective and relatively easy way to make your business or Company’s online presence known. As you have probably already realised, having a website and being able to be found on the internet are important factors of your business success, so it makes sense to utilise an already successful and functional website for your own business.

There are actually many people out there who buy websites much like people buy investment properties – sites which are structurally sound, but have room for improvement and once they’re spruced up a little they have the ability to turn a profit once again. Online, this profit is found through adding ads to investment websites, upping the traffic to those sites and then reaping the rewards from the advertising.

However, if you are looking for a website for your own business or as an investment, the basic structure you need and the additions you will make are very similar and here’s how to go about it. First decide whether you are looking for a website which is simply informative, or one which also allows for visitors to shop online, this will also be determined by the sort of business you run as some products and most services cannot be purchased over the internet anyway.

An online store is one of the major structural aspects of a website you are looking to buy and much the same way you would lean towards an investment property with a new kitchen rather than a daggy lime green one, so too is it easier to build and adapt an existing online store, rather than establish the security, shopping carts and payment options from scratch.

The remaining work website investors will put into a newly purchased site is regarding its search engine optimisation. However, when you are looking to purchase a website for your business, it is important to remember that a lot of what can be detrimental to a website’s optimisation, can actually have to do with web design.

Search engine optimisation is not only about adding the right number of the right keywords to a website and expecting Google to see this as SEO. The website’s design, the programming, the layout and even the server systems can all affect that website’s optimisation and if you’re unsure how to check on any or all of these things before purchasing a website, have an SEO expert check out behind the scenes, because you don’t want to have to go knocking through walls later.

As with any investment there are pitfalls and surprises which can cost you a lot of time and money down the track and ‘buyer beware’ is just as relevant when purchasing an investment online as it is down the street. So in much the same way a property investor may bypass the self-serving real estate agents trying to move properties no one wants, and go straight to a builder or developer for something structurally sound form the beginning, there are also opportunities for your business to buy its website ‘off the plan’ too.

SEO companies in the UK would rather see the internet populated with properly optimised, useful and informative sites and while you can seek their advice on your website purchase, there are also SEOers in the UK who build websites solely with optimisation in mind, waiting for businesses just like yours to add your name to them.

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When you market on the Internet, there’s a lot of choices you can explore. You can try article marketing, banner ads, blogging and, probably the least known, affiliate marketing. While most people recognize the first three methods mentioned, affiliate marketing may not be that much talked about although it is as commonly used. In fact, many people have generated massive income without even selling anything from their sites. So how does affiliate marketing work? A website owner will have to join a company’s affiliate program in order to take part in the process. These companies run on a larger affiliate network that allows payment to be easily coursed to different affiliate websites. When a site owner joins the program, he will be given a guideline as to how to put the links on his site and thereby begin to make money through commissions. A common example is the very popular Amazon affiliates program where an individual site owner would be authorized to sell the company’s products by putting links on his site. If somebody buys a product through the link on that site, the user makes money by getting a cut from that sale. Providers of this type of program allow their affiliates to track their commissions with sales and other data reports about the total commissions earned as per agreed period of time. If you’re thinking of making money the easy way without getting in trouble with the law, this is for you. You don’t have to worry about overhead expenses, no need to ship or mail anything. You simply have to keep those links working on your site and then you will be making money with every click that is made on every link you’ve set up. The trick is to have as many websites and affiliate partners as possible. When earnings taken from these sites are taken together, they can total to a hefty sum. Usually, payments for affiliate earnings are given monthly or quarterly through checks or other online payment options. If an affiliate’s site is earning extra big bucks, its owner will even receive a bonus from his program provider. The only downside to collecting too many links in a website, which is normally expected to generate great earnings in commissions, is when everything becomes too cluttered that the whole thing tends to backfire on the site owner – there just won’t be any clicks made. Obviously, no Internet user would sit through a mess of advertising links and this could, of course, affect affiliate performance through poor website statistics. Another not so impressive practice that many affiliates engage in is spamming people with emails to acquire sales. Providers are not very patient with these types of practices. If you’re an affiliate, you can keep track of your earnings by taking the time to know your web statistics and investing in a web traffic analyzer so you would know if your site is performing well as far as generating sales and commissions is concerned.

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