Bill McRea

You’ve seen those videos on youtube.com that have gotten hundreds of thousands of views—sometimes even millions of views, and you wonder what it takes to get that kind of exposure for your marketing videos. In this article I’m going to let you in on a little secret, and yes, this time it really is a secret that’s not really well known. Many of those “viral” videos didn’t get that way purely organically on their own just by being shared from person to person. There is a whole strategy behind making your videos go “viral” and we’re going to pull back the curtain on some of those strategies right now.

Let’s clarify what we mean by viral. What we really mean is that the video gets shared by thousands via email and/or social media attracting thousands of visitors and links back to your website. Lots of videos, such as the, “Charlie bit my finger” video, or the silly cat, dog and laughing baby videos, go viral, but they are not connected to a website or a brand, so they are not making anyone any money with those page views. What we are looking to create are viral videos that actually make money for you.

Internet marketer, and Video Boss creator, Andy Jenkins, recommends that if you want your videos to go viral you create videos that are:

• Short
• Focused
• Meaty
• Friendly

Your videos, Jenkins suggests, should cause transcendence in the mind of the viewer where they come to learn or understand or feel something differently than they did before viewing your video.

Marketing videos are not commercials, and if they come off like one, no one is going to share them with their friends or post them on their Facebook wall.

Now for the secret strategies behind making your videos go viral. You’ve got to promote the heck out of it. It’s really that simple. Those who think that they can create a cute, snappy video with links back to their site; post it on youtube.com and sit back and wait for the views to roll in is living in a fantasy world especially when you consider these statistics about youtube.com:

“24 hours of video are uploaded every minute on youtube.com. The average person spends 15 minutes a day watching youtube.com videos, and more video is uploaded to youtube.com in 60 days than all three of the major US TV networks created in 60 years.”

Source: website-monitoring.com

Dan Ackerman Greenberg, in a Techcruch.com guest article shared some inside information about how viral videos really end up getting so many views.

Ackerman shares a core strategy of getting your video on to the ‘Most Viewed’ page on youtube.com:

• Post your videos on relevant blogs in your niche

• Share your videos in forums in your niche

• Share on Facebook and get your Facebook friends to share it as well

• Send your videos to your email subscribers and ask them to share it

• Optimize the title of your videos

• Use tags to help your videos get found

Ackerman advocates opening up several youtube.com accounts and comment on your own videos, stirring up controversy and drama using your other personas to attract attention and encourage more page views.

So there you have a basic strategy for creating videos and making them viral to attract a flood of traffic to your website.

Video marketing is just one of the exciting aspects of Internet marketing that you will learn about when you visit, http://mcreasite.com/blog.

Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

Related Articles

1. 7 Business Tips for Making a Workable Business Plan For Small Business …
2. Who's in the Business: Marketing Ideas for Business-to-business Success …
3. Business Profiles For Small Business Marketing …

Trackbacks

1. Develop A Business Plan …
2. Lose Weight Fast: Now Eat This! Diet: Lose Up to 10 Pounds in Just 2 Weeks Eating 6 Meals a Day! …
3. [WATCH]: FREE! JUST RELEASED! LIMITED TRIAL OFFER SOUTH BEACH JAVA! …

Starting an affiliate marketing career isn’t as easy as setting up websites and letting the sales roll in. As much as the myths have purported that an online income is just 10 minutes worth of work away, it isn’t completely true. However, affiliate marketing can be a lucrative and highly financially successful field for the right person, with the right strategies. Don’t fall for the hype, instead invest in wise strategies and tactics which will lead you on to massive affiliate marketing success. The first, and by far most important, step of affiliate marketing is to set up effective and convincing sales pages, devoid of any unnecessary content and rich with information and reasons for people to buy from you. The second is to support that page with high quality, remarkable content that will cause people to not just buy from you, but recommend you through the most powerful marketing channel available: word of mouth. Lets discuss the two parts in greater depth.

Firstly, a great sales page isn’t just designed to capture the readers attention. It needs to resonate with your readers, and convince them of why they should listen to you, and ultimately talk about you. Just listing out information isn’t enough. To truly success in a sales page you need to combine the information with purpose and situation. Give your readers a reason to buy your product and they may just do that. Give them pure information and they’ll end up wondering how it’s ultimately relevant to them.

Secondly, just having that sales page isn’t enough. In order to have people find you, you’ll need to promote and optimise it through whatever channels are most important and valuable to you. Search engines are one of the most important marketing mediums on the internet, and are responsible for anywhere from hundreds to millions of page views for the most successful websites. Don’t be another statistic lost in the myriad of Google pages, instead invest in your website and drive it to the top of the search results, leading to maximum exposure and sales success.

A great way to generate both marketing buzz, SEO content, and page views is through writing supporting articles for your website. With many high quality writers available online, you needn’t do this yourself, just merely hire employees to shape your affiliate marketing businesses success. Quality is truly number one in affiliate marketing, so be sure to only hire writers that can effectively project your message and represent your business. There’s nothing wrong than misrepresenting your business by hiring through the wrong channels — put in the time and research to supercharge your product by focusing on the few people that can provide the best services.

For affiliate marketers, this is just the beginning. The affiliate marketing world is massive and vast, made up of many people of varying success levels. Make sure you’re at the top of the pile, and never let yourself waste time on the unimportant information. If you’d like to know more about supercharging your affiliate marketing career, check out this free report.

To learn more about affiliate marketing, check out the free Super Affiliate report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.

Trackbacks

1. The Top 4 Weight loss Myths …
2. Internet Marketing a speedy way to promote your company …
3. [WATCH]: I Cannot Find My Way-Three Kings.wmv …

Automated Your Websites and Social Media

		Join us for a Webinar on June 9 This one hour webinar will show you exactly how I integrated automated websites, original content and social media to generate 112,423 page views working only 10 minutes on my website. The power of this one webinar can transform how you approach your entire online business.  Don’t Miss out! Title: Automated Your Websites and Social Media Date: Tuesday, June 9, 2009 Time: 4:00 PM – 5:00 PM PDT After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendees Required: Mac OS® X 10.4 (Tiger®) or newer Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/181722586

Related Articles

1. Internet Marketing Malaysia …
2. Business Opportunities Internet Marketing - Learn How to Be Profitable Online …
3. The Successful Internet Marketing Business Plan Exposed …

Trackbacks

1. SEO 5 Consulting- Providing Top Internet Marketing Solutions To Advertisers …
2. Electric Guitar: Cakewalk UA-1G USB Audio Interface …
3. Local internet marketing consulting services with social media marketing to get best search engine placement …

EZ OTO Manager is Incansoft’s newest application featuring Hybridware^TM technology – a state of the art blend of Windows .NET, PHP, MySQL, JavaScript, AJAX and XML for a far more robust user experience.

“…One Time Offers have long been known to be a POWERFUL and PROFITABLE backend sales tool that have the potential to significantly increase your bottom line…”

Working directly from your Windows Desktop EZ OTO Manager allows you to create, deploy and track One Time Offers for ALL of your websites!

Using the intuitive Windows GUI, you create each OTO with the built-in HTML editor and then save it to your centralized MySQL database. You then simply point your return URL from your payment processor or subscription form to the OTO – EZ OTO Manager does all the rest!

Create a single OTO or multiple OTO’s to use in a series of backend offers. For testing purposes, create multiple versions of the same offer and call it using the random parameter – over a given 24 hour period a relatively equal number of page views will occur, helping you to identify the highest converting copy to use!

For more information please visit: http://www.mcreasite.com/otoman/

Related Articles

1. A Great Return on Investment (ROI) Marketing Plan - Time Tested And Proven to Work …

Trackbacks

1. Electric Guitar: Zoom H4n Handy Portable Digital Recorder …
2. Local Business Marketing Is Changing Big Time …
3. Black Friday: The Best Time To Get Discount Home Furniture and New Kitchen Appliances? …