Bill McRea

and you spend a lot of money buying paid advertising to get customers to visit your site. You’re probably aware that it’s possible to get lots of free attention for your website, but you may not be sure just how to go about it. Let’s look at five different strategies for getting free publicity for your online business that will send you a ton of targeted traffic and hopefully boost your profits at the same time.

1. Make your website a resource

Is your website full of useful, actionable content that is helpful to your audience? Make sure that your site is full of content that gives advice, how-to, and practical information about your industry. Create a media page on your site where members of the media can download your electronic press kit, or order a hard copy to be mailed to them.

2. Send out Press Releases

This might sound like a no-brainer, but press releases, when written effectively and used correctly can get media attention for your event, new products & services, awards, and contests. They can send a flood of traffic to your site and boost your SEO from all of those high page-rank, relevant, incoming links to your site.

3. Set up speaking gigs in your local community

Speaking at local community and business events helps raise your profile and brings lots of favorable attention to your website.

4. Get active on social media sites

Become the ‘go-to’ person in your niche on LinkedIn, Twitter and Facebook. These social media platforms are where millions and millions of people hang out and interact with each other, with major brands and small businesses like yours. Because of this, the media keeps its eye on sites like Twitter when they need an up-to-the-minute source on a timely topic.

5. Help a Reporter Out

HARO is a free site that matches reporters with sources. You just sign up and get media opportunities hand delivered to you every day.

Are you noticing a theme with these tips? In order to get publicity you’ve got to put yourself out there. Let go of the “build it and they will come,” mindset and put yourself and your website in the path of the traffic that is looking for what you have to offer. If there’s nothing news-worthy going on in your business right now, come up with some exciting event, or contest, or invent an industry award. Create an ultimate win-win by sponsoring a charity event, or adopt a local non-profit that is doing good work that matters to your audience. These are just a few ideas to spark your own creativity.

Just bear in mind that free publicity is not free advertising. Your press releases cannot come off as thinly disguised ads. Your event must benefit others in some way and be genuinely news-worthy in order for you to grab the free publicity that you are seeking.

Grabbing free publicity is one way to get your online business noticed. For more strategies for growing your Internet business, visit, http://mcreasite.com/blog.

Building targeted back links for Your blog is a crucial activity that helps drive traffic to your blog and boost your SEO. Blog commenting is a great way to build those back links, and if your blog is new it’s also an effective way to get some good exposure for your blog with the readers of other popular blogs in your niche.  When you leave a comment on another blog, it includes a link back to your blog. If the blogs you comment on have a higher page rank than yours and the blogs have do-follow links, this boosts your blog’s SEO because all of the relevant, incoming links make your site look more relevant to the search engines.

Unfortunately, many unscrupulous marketers abuse the practice of blog commenting and they use software to massively distribute spam comments on blogs unrelated to their topic or keywords. If you are a blogger, there is no doubt that you have spent your valuable time deleting those undesirable spam comments from your blog.

Here are five tips that will help you launch your blog commenting campaign, but they will also help you avoid looking like a spammer on other people’s blogs.

1. Choose blogs that are relevant to your topic and keywords

Create a list of the top blogs in your niche and make it a point to visit and comment on them regularly. Blog commenting is a win-win because the blogger gets user-generated content on their site, a bit of social proof and engagement, and you get a quality, relevant link back to your site. Just leaving comments on any blog regardless of the topic can look spammy.

2. Leave comments that add value to the blog and show that you actually read the blog post.

Yes, it takes time to think of a valuable comment, but what you write is a direct reflection on you and your blog.  Give it some thought and take the time to engage with the blog’s author. You will be creating a  valuable relationship, and maybe even pave the way for future guest blogging gigs for you.

3. Don’t stuff the ‘Name’ field with keywords

Type your name first and then your keywords in the ‘Name’ field, which creates an anchor text link back to your site. Stuffing this field with keywords is a good way to get your comment deleted as spam.

4. Format your comments with HTML

Blog comment boxes allow you to customize the format using a few HTML tags. This will make your comments stand out from the rest and make you look like a pro.

1.  <strong>bolds a sentence</strong>

2.  <em>italicize your sentence</em>

3.  <blockquote>include a quote</blockquote>

4.  <ul>

<li>Make a list – point 1</li>

<li>Make a list – point 2</li>

<li>Make a list – point 3</li>

</ul>

5. Use commenting software wisely

There is software available that can cut down on a ton of the work involved with blog commenting, however, you must take care in how you use it so that your efforts are not wasted when your comments are all deleted as spam.

Blog commenting is an effective way to build a ton of relevant backlinks to your blog quickly. Try these five tips today and get some fresh traffic and a SEO boost for your blog.

For some  blog commenting software that will save you time and effort and help you get a ton of targeted backlinks to your blog, visit, http://commentlinks.ebacklinktool.org/, where you will discover lots of other ways to build backlinks and drive traffic to your blogs.

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With all of the other issues that business people must concern themselves with, why should you worry about your website’s page rank? In this article we will explore the relevance of page rank, and what you can do to increase yours if it is lower than you’d like for it to be.

What’s so important about page rank?

Page rank refers to where your website falls on Google’s scale of 1-10 for measuring the relevance and authority of a website. The higher your website ranks in the search engines, the closer your site will be to the top of the search engine results page. When a user types in your primary keywords into their favorite search engine, your ultimate goal is for your site to be at the top of the results that the user sees. Not many people will continue to look beyond the first page of search results, and most people will choose from among the top three results.

The actual algorithm that Google uses to rank the billions of websites across the Internet are top secret, there are some factors that SEO experts, through lots of testing, trial and error have been able to figure out. The trick is that as soon as a search engine begins to detect that people are figuring out the rules and gaming the system for their own benefit, that’s the time when they make a big change and make everyone go back to the drawing board.

On-page SEO factors

Since about 90% of the traffic that comes to your website is coming directly from the search engines, your goal is to do all that you can to optimize your site so that it appears as close to the top of the search engine results page as possible. There are some things that you can do, such as make sure that all of the on-page SEO factors that are within the realm of your control are as they should be.

These are just some of the factors that you can control, and that will help make your site more attractive to the search engines:

• Domain name

Are there keywords in your domain name?

• Keyword optimized content

Your website’s content should utilize a keyword density that is consistent with other high ranking websites within your industry.

• Title tags

Use keywords in your title tags

• Page names

Use your keywords in your page names

• Meta tags

Use your keywords in your meta tags

There are countless other factors such as the linking structure of your site, your use of anchor text links, cross-linking within your site, your use of images, etc. As mentioned earlier, the major part of search engine rank is influenced by off-page factors chief among them would be the number and quality of inbound links. The reputation, age, topic, authority, and link popularity of sites that link to you matter as links can pass page rank from one site to another. There are those ‘no-follow’ links that do not pass rank, however, they are still links and people can still follow them.

If you want to know what your website’s current page rank is, then you should visit, http://www.ebacklinktool.org/rank, and use the free page rank checker tool. For more tips and strategies for making money online visit, http://www.mcreasite.com/blog, today.

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Since the majority of the factors contributing to Your websites search engine rankings come from off-page sources such as backlinks, constantly creating relevant, high page-rank, one-way backlinks to your website is the best way to help boost your websites SEO. Submitting your website to web directories is an effective way to get a ton of high-quality back links to your site. Submitting your URLs by hand can be a mind-numbingly tedious task, which is why I recommend using automated web directory submission software.

When you are considering other sites to link to yours, you want websites with high link popularity, reputation, age, authority in their niche, and relevant link anchor text. The greater the number of links your website has pointing to it from the outside, the more important your website looks to the search engines. Using web directory submission software, you can create hundreds of backlinks quickly and easily.

What is a web directory?

Web directories are different from search engines in that web directories are sites that contain lists of websites according to categories and then sub-categories. A search engine uses keywords to find websites.

Types of web directories:

There are many different kinds of web directories, but three main categories include:

• Free web directories
• Paid web directories
• Reciprocal link directories

What are the benefits of submitting my site to web directories?

• Each submission of your site to a web directory creates a back link to your website
• When visitors click on those links it creates direct traffic to your site
• Helps boost your website’s SEO and page rank

What can automated web directory submission software do for me?

• Once you set the software up initially, you just click the submit button and the software does all of the work for you
• You can set up profiles for all of the different websites you own
• Some software supports rotating titles and descriptions to keep from having so many exact duplicate submissions
• Reporting makes it easy to see where your site has been submitted

Remember, the site with the most and best links pointing to it wins every time, so you would be smart to be constantly looking out for ways to generate relevant, quality backlinks toy our website. Web Directory submission, when you use automated tools is a good option, but there are lots of other ways to get good backlinks such as:

• Article marketing
• Video marketing
• Social media and social networking
• Microblogging sites such as Twitter
• Classified ads sites
• Content sharing
• Social bookmarking
• Contributing to Q & A sites
• RSS directory submissions

Really the list could go on and on. Finding ways to automate repetitive tasks such as web directory submissions, and if you can afford to outsource this task even better. But taking the time to continuously build high-quality backlinks to your site is a great way to boost your website’s SEO.

For lots of other cool ways to build quality back links to your website, visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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Posting ads on free online classified advertising websites is an often overlooked, but powerful way to increase traffic to your website, and increase the number of high page rank backlinks to your site, which is good for your site’s SEO.

Classified ad sites are perfect for marketing your products and services because visitors frequent these sites when they are looking to purchase something. If you write a compelling ad, include a good picture and a keyword rich description, if your ad is placed in the appropriate category you should get lots of clicks and traffic from it.

Let’s take a quick look at the anatomy of a classified ad:

Title: The title is the headline for the ad. It must be compelling and draw the reader in or they will never see your ad. Spend some time on your ad headlines and test a few until you find one that works.

Description: This is the body of the ad–where you will share the relevant details of what you are offering. Describe your product or service using keyword rich descriptions. Take advantage of the amount of space you have available and make use of white space and bullet points where you can.

When you are putting your ads together, use a text editor such as Notepad that comes with most PCs. Word processing programs tend to add extra formatting that can cause problems when you are copying and pasting your ads.

Image: If the classified ads site allows you to use an image, find one that is relevant to the item being sold in the advertisement.  Test your images as much as you test your headlines. In some cases a good image can pull as much as a good headline.

Tips for using classified ad sites for marketing:

• Use ad posting software to save time.

You can find ad posting software that will almost completely automate the submission of your ads to the various classified ad sites for you. You can submit your ads to several different websites and different profiles on the same website and add images. Some classified ad posting software products even include reporting tools so that you can track the effectiveness of your efforts.

• Never stop testing your ads

Test the headlines, images, and descriptions

• Keep studying about how to write effective ads and put your new skills to work

Here are a few free classified ad sites with an alexa ranking of under 150,000, which means that they actually get decent traffic:

• Craigslist
• Ebay classified ads
• US Free ads
• Adland Pro
• Backpage
• Epage

Between all of the good exposure your site will get from posting your ad on a free classified ad site, to all of the targeted, high page rank back links that posting on these sites will create for you, posting ads on classified sites is an excellent practice that has a high ROI. It is a time consuming task, but if you use ad posting software it goes more quickly, but you could also outsource this work very easily.

If you are looking for classified ad submission software that will take away the drudgery of posting ads online, visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.

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