Bill McRea

If the ultimate goal of your website is to sell more of your products and services, you know that the copy on your website is what makes all the difference when it comes to conversions and sales. Copywriting has been called salesmanship in print, and this is true because on the web it’s the copy that you use to draw your visitors in that will dictate your ability to make sales and retain customers.

Everyone knows the power that the words you use can hold. You know that the right word can elicit a happy reaction, but just as important, the wrong word can leave a bad impression for a long time in the mind of the person hearing it. In that vein, we are going to take a look at some, ‘emotional power words,’ and how you can make use of them along with additional emotional selling tools to forge connections with your audience, boost conversions and increase sales on your website.

A successful conversion means that you have achieved the goal of getting a website visitor to complete a specific task, which can be anything from opting in to an email list, to purchasing a product. You must skillfully craft your copy using these emotional power words so that it bridges the gap between where your prospect is right now, and their completing a task that you want them to complete which results in a conversion.

Your goal is to create an emotional connection with the prospect because people will not only buy from other people that they know, like and trust, they are more likely to refer you to their friends and network. There are so-called, “power words” that evoke emotion in your readers. You can use them to create an emotional connection with your audience and to provoke a gut-level emotional reaction that will catch their attention and hopefully spur them on to action.

Here are ten power words from a list of 186 from copywriter Karl Stepp:

• free
• professional
• tested
• limited
• big
• valuable
• unlimited
• under priced
• launching
• better

Source: freereports.net/powerwords.html

In David Husnian’s  article, ‘Some Words Are Mightier Than the Sword: Powerful Words to Trigger Emotions,’ he writes that, “Power Words are a great way to improve your conversions and to grab the prospects emotions and should be used, judiciously, in all your sales copy.: Source: streetguidetocopywriting.com/blog/writing-copy/words-mightier-than-the-sword

Emotional selling is about appealing to the wants, needs and fears of the buyer. Judiciously using these and other power words in your copy might be just what you need to get better results from your website. Using techniques such as emotional selling and using the power words in your copy are powerful when used properly and skillfully. Remember to always operate in integrity and use your powers for good and not to use emotion to manipulate your audience into buying something that is worthless or that you do not stand behind 100%.

In addition to using power words in your copy, try these other tactics to draw your readers in and get them more engaged in what you have to offer:

• Tell an engaging story that draws the reader in, grabs their interest and makes them feel something real.
• Paint a compelling mental picture so that the buyer can see themselves using your product or service.
• Be vulnerable and admit to a mistake and then share how you were able to overcome it.

Take a look at these tips and find ways to incorporate some of these power words and emotional selling tools into your copy and see what kinds of results you get.

For more copywriting tips, and other ideas for how you can build and grow your online business, visit http://mcreasite.com/blog today.

If you are just getting started establishing an online business, one of the most effective things you can do is to become known as a subject matter expert in your field. Once you have done the work to gain enough knowledge, skill and ability to call yourself an expert you’ve got to demonstrate to the world that you’ve earned your chops, so to speak. The goal is to have others refer to you as an expert and in order for that to happen you’ve got to demonstrate your expertise to the world.

In this article we’re going to take a look at 10 tips for demonstrating your expertise and establishing yourself as an expert.

1. Publish a blog on your topic

Buy your name as a domain name, i.e., www.yourname.com, and establish a blog where you take a narrow focus but drill deeply into your topic.

2. Write guest blog posts for high profile blogs that focus on your subject.

3. Become a news maker

Discover something new about your topic and publish it first. Create content that other people will want to quote, and use in their work. Be a trend setter in your industry rather than a follower and disseminator of other people’s original work.

4. Publish a book.

This could mean writing and publishing a traditional hard copy book, self-publishing or writing an ebook. Writing a definitive book on your topic is an effective way to establish your expertise and you will automatically be labeled an expert.

5. Write articles for print and online magazines. Publish them or publicize them on your blog.  Post articles in article directories with a link back to your website.

6. Create a video series on your topic with links back to your blog. Keep the videos short, tightly focused, and full of valuable content that does not sound like a commercial.

7. Create a slide show and post it on slideshare.com, and other presentation sharing websites.

8. Conduct live workshops in your city and neighboring towns where you teach others about your area of expertise.

9. Host a webinar or tele-seminar that shares news, industry insights and how-to tips.

10. Answer questions on Q & A websites

Create a profile on question and answer websites such as yahoo answers, quora.com, and Linkedin answers.

Keep studying in your field. Continuously build on and increase your skills, but remain teachable and curious. Take classes, get an advanced degree, and keep your skills sharp. Probably the most important aspect of demonstrating your expertise is to be confident in your own abilities. Own your accomplishments and never compare yourself with someone else. We each have unique abilities and strengths.

The ability to demonstrate your expertise will have a great impact on your ability to attract your ideal clients and customers and grow your business.

If you’d like more tips and ideas for how you can demonstrate your expertise and develop a successful online business visit, http://mcreasite.com/blog today.

The path of the solo-entrepreneur can be a challenging one. Regardless of why you have chosen to become an online entrepreneur, there is a certain mindset or mental approach that will go a log way towards supporting you in achieving your goals. You might think that some people are just born with the ‘knack’ for business, but many of the skills that are required to be successful can be taught. Your mindset, however, is at the root of everything. If you can develop a resourceful approach to life and work you can achieve whatever you set your mind to.

Let’s look at five mindset tips that will help you to achieve success in your entrepreneurial ventures:

1.Confidence

If you don’t believe in yourself and your ability to achieve the goals you have set for yourself. Self-confidence is both contagious and expansive. It seems like the more you’ve got the more it grows. When the people around you see your confidence in yourself, they have more confidence in you and in your work. It also inspires others to develop more confidence in themselves.

2. F.O.C.U.S.

I recently heard the analogy using the concept of sunlight to illustrate the power of focus. On a warm sunny day you can walk outside and soak in the comfort of the warm sun on your skin. But you can also take a magnifying glass and focus a beam of light so that it will burn through a piece of wood. Focusing your energy creates power. The acronym, F.O.C.U.S. stands for, follow one course until successful. This is useful advice because so many people scatter their energy chasing several different projects instead of having a singular focus until they bring one project to its successful conclusion.

3. Perseverance

While you are developing self-confidence and focusing on your goals, you will need to develop perseverance to stay the course in the face of the challenges that will appear in your path. It seems almost inevitable that as soon as you throw down the gauntlet and take up a challenge, obstacles begin to appear in your path. It’s almost as if the Universe wants to see just how determined you are to persevere despite the setbacks that may occur.

4. Remain teachable

Regardless of how much progress you make, how much you learn and how much money you make you will always be learning new things. The more you remain open to being teachable and coachable the better your chances for learning something that might change your life and your fortunes.

5. Look for ways to add value to others

Zig Ziglar said, “You will get all you want in life if you help enough other people get what they want.”  Looking for ways to add value to other people’s lives first is a great way to attract more success into your own life.

There are your five mindset sets for entrepreneurial success. Did you notice that none of them had anything to do with money? That’s because the inner game—getting your mental foundation in place first—is a critical step in making money and attaining any kind of success in business and in life.

For more mindset tips and strategies for building an online business, visit http://mcreasite.com/blog today where you will discover how you can use Internet Marketing to achieve online success.

The advent of the Internet has made is possible and a whole lot easier for solo entrepreneurs to build a business on their own without staff or even a physical location other than their kitchen table. But those who have achieved any level of success will often admit that they attribute their breakthrough to the advice, counsel and support received from a coach, or a mastermind group. Networking, which requires you to get out of the house and up from behind your computer screen, is the best way to make vital connections with more experienced, more knowledgeable business people who can share their knowledge, wisdom and experience with you. In this post we’re going to take a look at the different ways you can leverage these powerful relationships to increase your knowledge and grow your business.

Mastermind groups
A mastermind group is a group of two or more people who come together to help one another achieve either a common goal, or individual goals. Napoleon Hill, in The Law of Success, writes this about the concept of the Master mind: “A Master Mind may be created through the bringing together or blending, in a spirit of perfect harmony, of two or more minds. Out of this harmonious blending the chemistry of the mind creates a third mind which may be appropriated and used by one or all of the individual minds.”
Master mind groups can be free and created by a group of business people, or they can have a membership fee. It can be challenging to get members to show commitment to a free Master mind group. When members must pay a membership fee they are more likely to attend consistently.

Coaches
A coach is a professional who has training and sometimes certification in the field of coaching. Whether you are looking for a life coach to help you achieve personal goals or a business coach to help you grow your business you simply find a coach whose philosophy and approach resonates with you and then you hire them for a specific period of time. A coach will encourage you, support you, hold your feet to the fire when you are slacking, but they will also cheer you on when you achieve your goals.

Networking events
If you are looking to meet other business people who might be prime candidates to be a mentor, coach or a mastermind group member, networking groups are a great place to start. You can find local networking groups by doing an Internet search in your area. There are business networking groups for all different purposes, and a good place to find such groups is on a website called, meetup.com.

Those who live in the U.S. can look for their local Chamber of Commerce and find out when they meet. You’re guaranteed to meet local entrepreneurs and business leaders at these meetings.

When you are approaching a situation where you are looking for help from others, remember the importance of giving first. If you are a new business person who is just starting out, and you think you may not have anything to offer, you always have something to offer. You want to come across as a person of value who has a vision, a plan and goals that you are working towards. Some experienced business people enjoy helping beginners find their feet in the business. Like any other kind of arrangement, seek to establish the opportunity for a win-win. In other words, each party should benefit equally from the transaction.

Joining a master mind group or hiring a coach is a good way to help you make progress towards your goals. If you’d like valuable tips and strategies for growing an online business visit http://mcreasite.com/blog today.

In the world of seo there is such a focus on Google because they are the big player in this space, however, there are still opportunities to be had within the Microsoft Ad Center. You can sign up and pay for clicks that will help you to grow your online business. Your ads will show up on the Bing and Yahoo! search engine results pages. In today’s post we’re going to take a look at the Microsoft advertiser intelligence (MAI) keyword tool excel plugin. It’s free, easy to install and it yields lots of valuable information that will help you to choose the correct keywords to use for your ad campaigns and to optimize your website.

The MAI research tool makes keyword research easy and more accessible for advertisers. It examines the search behaviors and buying patterns of users, which can help you to design a more effective Marketing campaign.

The MAI keyword tool can help you accomplish the following:

• Improve ROI for your search and content marketing campaigns by giving you accurate keyword data.
• Build lists of keywords and develop an effective keyword strategy based on actual customer data
• Fine tune your keyword bidding strategies and more.

Another feature the Microsoft adCenter offers is their Free Campaign Upload service where an Internet Marketing specialist will help you by loading your ad campaign into your adCenter and activating your ads for free. They provide step-by-step instruction so that even those with no technical knowledge can reap the benefits of search marketing while they focus their time and energy on running their business.

If you’ve already got Microsoft Excel 2007 or 2010 installed on your computer, all you have to do is download and install the plugin. Make certain that MS Excel is closed when you download the plugin.

At the bottom of the download page you’ll find a PDF feature guide, a FAQ document, and an installation guide.

If you are new to Microsoft and PPC, the adCenter has a training hub you can learn about search advertising on the Microsoft ad network.

Here’s the web address to the download page: advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence

This video provides a short overview of the tool:

Microsoft Advertising Intelligence Keyword Research Tool

youtu.be/XXBRJg-4Q9c

There’s also a place where you can get feedback and support when questions arise related to your Microsoft ad campaigns. It’s the Microsoft Advertising Intelligence Community Forum, and you’ll find a link to the forum from the download page. This is where you can learn tips and strategies, connect with other advertisers and members of the adCenter support team.

Those who aren’t huge fans of Google products, or those who just want to expand the reach of the brand might find a fresh source of traffic leads and sales from working with Microsoft adCenter and the MAI tool with Excel. Using the valuable keyword research information that you gain from using this upgraded tool can help you gain the competitive advantage in your marketplace.

Keyword research is the foundation of a successful online marketing campaign. If you’d like to learn more valuable tips and strategies about building your business online visit http://mcreasite.com/blog today.