Bill McRea

Most Internet users don’t want to look at banner ads and even contest their effectiveness. But for a businessman who earnestly works to make his business successful, banner ads are indispensable. In making effective banner ads, the most important consideration is design. Most people hate these little banners because of very loud colors and sound effects which tend to be very distracting. The good news is, you can make nice-looking banner ads which will probably be a positive attraction to potential clients. There are software that make you create tasteful ads and provide features you can use to upload, track and display your ads on any permitting web server. Usually, it gives you a code to paste into your html so you can show your ads to the public. When using any of these software, make sure you update it so you can take advantage of additional features which could help even more significantly to the success of your campaign. When actually designing your ads, avoid the blinking text and those annoying sound effects. They may look good as your work of art, but flashy ads rarely work. If, at all, they only make a site visitor click away. You’ll also find it useful to be able to listen to your customers about what type of ads they’ll probably appreciate. Usually, successful ads are those that have plain and subtle designs which do not drown everything else on the page. As far as pop-up ads are concerned, you are definitely better off not wasting time on them. They’ll only get blocked by browsers, anyway. And people rarely even read those pops before they’re closed instinctively. You should instead devote your time creating a comprehensive advertising campaign that actually makes web users interested, not annoyed. Of course, if you’re running online ads, you’ll always want to know if you’ve been doing the right thing with your design or if you’ve simply been wasting your time and money. You should have an effective ad tracking system in place so you can follow up on all-important data such as your web traffic statistics which are basically all you need to know to determine whether or not your ads have worked for you. Fortunately, for a very little cost, you can have a software that allows you to do visitor tracking and it comes with a web traffic analyzer so you’ll not just know how many people have clicked or viewed your ads but why and why not.

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You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direct people to a phone number while online classified ads would contain your URL and an email address.

[eminimall products="software"]

Offline you’ll have to pay for almost all classifieds you post, however online there are thousands of free sites which will allow you to post your ad and of course there are plenty of low-cost sites which will also except your ad.

Apart from the fact you can get free classifieds online, online ads have a few advantages compared to offline ones.

The Internet has a much much larger audience than your local or national newspaper has so more people can potentially see your ad and act upon it.

You can post your ads online and you could have feedback and sales within a very short time as usually people just have to click on your URL for more info rather than make a phone call or send a letter.

Ads that are placed online are much cheaper than their offline counterparts, this is because space is not tight on the Internet as it is in a magazine or newspaper.

A user looking for a particular product can usually perform a search for a particular word or phrase from the classified ad site whereas offline people have to manually scan through the different categories.

A disadvantage of online classified ads to the webmaster is that it can be quite time consuming to do especially if you want any sort of success with them, which you obviously do. However many good pieces of software are becoming available which can automatically submit your ad to lots of these sites, they aren’t cheap but if you’re interested try doing a search for ‘classified ad software’ or something similar on Google.com or Yahoo.com.

Let’s get on to the good part, how to make the most out of posting to classified ads. Stay specific, always post to the most appropriate category or categories there are, this way you’ll be posting to an area where people will actually be interested in your product, this is vital.

Remember especially with free classified sites that a lot of other webmasters will be trying to promote their products and websites with ads too so you’ll have to repost your ad regularly to stay near the top of the bunch, nobody will even see your ad if it’s at the bottom of another 50 ads, will they?

Now on to the actual copy of your ad, since few classified sites allow you to post graphics you’ll have to rely on your headline to grab the attention of the people scanning the ads in front of them. You can do this by using words like ‘free’, ‘secrets’, ‘how-to’ and other words which will make them curious to find out more. If you can, include your keywords in your headline as some classified sites will use the headline as the link to your site this in turn will help you when the search engines examine your link popularity.

Always target your market, if you sell a product for webmasters mention ‘webmasters’ in the headline and body, next you should mention what your product will do for them (i.e. the benefits of it. – how will it make their life easier).

I have read this in numerous places and now you’re going to read it too, the idea with classified ads is to generate interest and not to actually sell anything there and then, that’s far to hard to do, you want to get the reader wanting more information and you should give this to them through your website or autoresponder. This is why your ad body should always be short, concise and to the point, a big long page sales letter will scare people off.

Follow the above few tips and you should see some results, before you go I want to put this to you. Which is better paid or free classifieds? Well for me paid classifieds have always produced much better results, I think this is because advertising in “Free Classified Sites” has now become an almost automated task which means not many people actually visit and respond to classified ads. Submission spiders are wonderful creatures but aren’t often interested in clicking on your well-crafted classified ad.

Two of the best places where you can place fee based ads which do bring results are AOL.com and Yahoo.com. Good luck!

Article by David Callan. David is an Internet marketing professional and webmaster of AKA Marketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

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You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direct people to a phone number while online classified ads would contain your URL and an email address.

Offline you’ll have to pay for almost all classifieds you post, however online there are thousands of free sites which will allow you to post your ad and of course there are plenty of low-cost sites which will also except your ad.

Apart from the fact you can get free classifieds online, online ads have a few advantages compared to offline ones.

The Internet has a much much larger audience than your local or national newspaper has so more people can potentially see your ad and act upon it.

You can post your ads online and you could have feedback and sales within a very short time as usually people just have to click on your URL for more info rather than make a phone call or send a letter.

Ads that are placed online are much cheaper than their offline counterparts, this is because space is not tight on the Internet as it is in a magazine or newspaper.

A user looking for a particular product can usually perform a search for a particular word or phrase from the classified ad site whereas offline people have to manually scan through the different categories.

A disadvantage of online classified ads to the webmaster is that it can be quite time consuming to do especially if you want any sort of success with them, which you obviously do. However many good pieces of software are becoming available which can automatically submit your ad to lots of these sites, they aren’t cheap but if you’re interested try doing a search for ‘classified ad software’ or something similar on Google.com or Yahoo.com.

Let’s get on to the good part, how to make the most out of posting to classified ads. Stay specific, always post to the most appropriate category or categories there are, this way you’ll be posting to an area where people will actually be interested in your product, this is vital.

Remember especially with free classified sites that a lot of other webmasters will be trying to promote their products and websites with ads too so you’ll have to repost your ad regularly to stay near the top of the bunch, nobody will even see your ad if it’s at the bottom of another 50 ads, will they?

Now on to the actual copy of your ad, since few classified sites allow you to post graphics you’ll have to rely on your headline to grab the attention of the people scanning the ads in front of them. You can do this by using words like ‘free’, ‘secrets’, ‘how-to’ and other words which will make them curious to find out more. If you can, include your keywords in your headline as some classified sites will use the headline as the link to your site this in turn will help you when the search engines examine your link popularity.

Always target your market, if you sell a product for webmasters mention ‘webmasters’ in the headline and body, next you should mention what your product will do for them (i.e. the benefits of it. – how will it make their life easier).

I have read this in numerous places and now you’re going to read it too, the idea with classified ads is to generate interest and not to actually sell anything there and then, that’s far to hard to do, you want to get the reader wanting more information and you should give this to them through your website or autoresponder. This is why your ad body should always be short, concise and to the point, a big long page sales letter will scare people off.

Follow the above few tips and you should see some results, before you go I want to put this to you. Which is better paid or free classifieds? Well for me paid classifieds have always produced much better results, I think this is because advertising in “Free Classified Sites” has now become an almost automated task which means not many people actually visit and respond to classified ads. Submission spiders are wonderful creatures but aren’t often interested in clicking on your well-crafted classified ad.

Two of the best places where you can place fee based ads which do bring results are AOL.com and Yahoo.com. Good luck!

Article by David Callan. David is an Internet marketing professional and webmaster of AKA marketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

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