Bill McRea

As  a small business owner you have no doubt heard all of the buzz surrounding mobile marketing. Well, if you have been paying attention, that buzz is getting louder and louder because of the exponential increases in the number of people worldwide who use mobile phones—which for some people is their only access to the Internet because they do not have or do not use a laptop or desktop computer.  Since the most effective marketing meets your audience where they are, you can no longer afford to ignore mobile marketing. This no longer new medium has vast, untapped potential but you must be prepared with knowledge and a sound strategy for moving into the mobile marketing space.

In this article we are going to look at some of the statistics around mobile marketing while separating the facts from the hype, and we will look at some of the different  mobile marketing strategies out there that will help you gain more exposure for your business.

What is the scope of the mobile device market?

You’ll notice that we’ve said mobile device rather than simply mobile phone because with the increasing popularity of tablet PCs that began with Apple’s iPad, mobile marketing doesn’t just reach phones anymore.

With 302.9 million wireless subscribers at the end of 2010, which accounts for 96% of U.S. households owning a mobile phone and fully half of those phones will be smart phones by the end of 2011. In fact 26.6% of those households are wireless only, meaning they have given up their land lines and only use their cell phones to communicate. There were 2.1 trillion text messages sent in 2010, and spanning all ages and types of phones used, 69% of mobile subscribers use SMS (text) messaging.

Source: CTIA

Examples of mobile marketing campaigns

Some of the different ways to reach consumers on their cell phones include:

• Mobile banner ads
• SMS text messaging campaigns using short codes
• QR codes
• Mobile website
• Location based marketing
• Bluetooth proximity marketing
• Voice (Interactive Voice Response
• SMS texting contests using short codes to build your mobile database (text to win a prize)
• Use SMS alerts to engage with customers informing them of upcoming events, and send service reminders
• Send mobile coupons
• SMS to email using short codes
• Geo-location apps. Customers text in their zip codes to find the closest store location.

Mobile marketing can outperform web marketing

InsightExpress conducted a qualitative study in 2009 that concluded that mobile marketing far outperformed online web marketing by as much as nine times with regard to metrics such as purchase intent.

Source: insightexpress.com/ommamobile

You can clearly see that mobile marketing is not the future it is right now. You are leaving money, more customers, market share and mind share on the table while you wait around to decide if you want to get started with mobile marketing. Jump on mobile marketing today and engage with your customers where they are.

For more information about how you can get started with mobile marketing, visit, http://mcreasite.com/blog, where you will also discover lots of Internet marketing tips and strategies for growing your business online.

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Building targeted back links for Your blog is a crucial activity that helps drive traffic to your blog and boost your SEO. Blog commenting is a great way to build those back links, and if your blog is new it’s also an effective way to get some good exposure for your blog with the readers of other popular blogs in your niche.  When you leave a comment on another blog, it includes a link back to your blog. If the blogs you comment on have a higher page rank than yours and the blogs have do-follow links, this boosts your blog’s SEO because all of the relevant, incoming links make your site look more relevant to the search engines.

Unfortunately, many unscrupulous marketers abuse the practice of blog commenting and they use software to massively distribute spam comments on blogs unrelated to their topic or keywords. If you are a blogger, there is no doubt that you have spent your valuable time deleting those undesirable spam comments from your blog.

Here are five tips that will help you launch your blog commenting campaign, but they will also help you avoid looking like a spammer on other people’s blogs.

1. Choose blogs that are relevant to your topic and keywords

Create a list of the top blogs in your niche and make it a point to visit and comment on them regularly. Blog commenting is a win-win because the blogger gets user-generated content on their site, a bit of social proof and engagement, and you get a quality, relevant link back to your site. Just leaving comments on any blog regardless of the topic can look spammy.

2. Leave comments that add value to the blog and show that you actually read the blog post.

Yes, it takes time to think of a valuable comment, but what you write is a direct reflection on you and your blog.  Give it some thought and take the time to engage with the blog’s author. You will be creating a  valuable relationship, and maybe even pave the way for future guest blogging gigs for you.

3. Don’t stuff the ‘Name’ field with keywords

Type your name first and then your keywords in the ‘Name’ field, which creates an anchor text link back to your site. Stuffing this field with keywords is a good way to get your comment deleted as spam.

4. Format your comments with HTML

Blog comment boxes allow you to customize the format using a few HTML tags. This will make your comments stand out from the rest and make you look like a pro.

1.  <strong>bolds a sentence</strong>

2.  <em>italicize your sentence</em>

3.  <blockquote>include a quote</blockquote>

4.  <ul>

<li>Make a list – point 1</li>

<li>Make a list – point 2</li>

<li>Make a list – point 3</li>

</ul>

5. Use commenting software wisely

There is software available that can cut down on a ton of the work involved with blog commenting, however, you must take care in how you use it so that your efforts are not wasted when your comments are all deleted as spam.

Blog commenting is an effective way to build a ton of relevant backlinks to your blog quickly. Try these five tips today and get some fresh traffic and a SEO boost for your blog.

For some  blog commenting software that will save you time and effort and help you get a ton of targeted backlinks to your blog, visit, http://commentlinks.ebacklinktool.org/, where you will discover lots of other ways to build backlinks and drive traffic to your blogs.

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If you have been working in the Internet marketing space for any length of time, there is no doubt that you are aware of the big, flashy, “guru” product launches that might include such elements at a series of ‘pre-launch’ videos and email sequences all carefully scripted and calculated to whet your appetite and ratchet up the anticipation of the actual launch so that when the doors open, buyers are lined up, fairly frothing at the mouth and ready to start clicking on that “Buy Now” button.

But unless you are one of those so-called ‘gurus,’ you may not be able to afford the high production value video presentations, and the software and systems used to pull off these big launches. Well, that is no longer true because OptimizePress, which is a WordPress theme designed exclusively for Internet makreters can give you a complete gateway launch system at a fraction of the cost of what those other guys are using. This will allow you to get started earning some big paydays quickly without a lot of initial cash outlay and without having to hire the staff to manage those systems.

Here are some of the element of the launch process that OptimizePress can handle for you:

• Squeeze pages for collecting contact information to deliver pre-launch content

Your squeeze page is the entry gateway to your launch, so you want it to be inviting and proven to convert visitors to subscribers. This is where you begin to offer your pre-launch content that gets your visitors engaged with your product and it keeps them coming back for more.

• Build a series of launch pages

You can add video, use the handy shortcodes to add style to your content, choose from different fonts and a delayed call to action button that only appears where and when you want it to.

• Create a compelling sales page

After your visitors have consumed the series of pre-launch content on launch day they will see your sales page, by which time they will have already been exposed to lots of information about your product, so they are most likely ready to hit the “Buy Now” button, but they will still need to read the story that your sales letter is telling about how your product is ging to rock their world and slove their problems faster, cheaper and easier than anything else out there.

• Spread the word about your launch with social media

OptimizePress makes it easy to add Facebook comments and sharing to your launch pages so that your visitors can share your launch with their friends helping it to go viral quickly. Sharing your content on Twitter is another way to quickly spread the word about your launch. With a Twitter sharing button your visitors can tweet about your launch to their followers and grow your following in the process.

Creating and orchestrating a product launch process can be complicated and have a lot of moving parts to it, but OptimizePress can make launching your information product simple and affordable.

There is so much more to OptimizePress than just making product launches easier. Visit, http://imsafelink.com/OptimizePress-article, to find out what else this powerful, Internet marketing  WordPress theme can do for your business.

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The US Federal Government  recently  passed legislation that will no doubt present American companies with a difficult new problem . This new challenge will cost finance departments millions of dollars to address. The law takes effect in 2012, buried as a mandate within the health care reform legislation, businesses will be required to report the aggregate amount of payments made to suppliers provided the sum of the payments are in excess of $600. To accomplish this collection of data the government is demending a huge expansion of the submissions of the 1099 forms that are currently being used .

The IRS has imposed  this law on American businesses in an effort to raise additional revenues and will probably lead ultimately to the creation of an American VAT tax structure. This new requirement will force companies to report with Form 1099 on all corporations except non-profits.  

It is estimated that the new 1099 reporting legislation will raise as much as $17 billion over the first 10 years. It is felt that many companies  are currently under-reporting on their tax returns and this legislation could recover that otherwise lost tax revenue .

As unpopular as the healthcare bill may have been in many areas of the country this 1099 reporting mandate has the distinction of being the first provision of the health care bill to be challenged in Congress. U.S. Rep. Daniel Lungren (R-CA) introduced legislation on April 26 to repeal this business reporting provision of the new health reform law.

The main reason Lungren opposes the legislation is because he feels that small businesses do not have the resources to comply with the reporting requirement. Since Small business drives the creation of most of the jobs in the economy an additional tax will only slow job growth.

Under current law, businesses send Forms 1099 for payments in excess of $600 for rent, interest, dividends, and non-employee services when these payments are made to entities other than corporations. Payments made to a corporation and payments for merchandise are not required to be reported.

To comply with the new legislation a company will have to first reach out to all of it’s suppliers to collect a Taxpayer Information Number (TIN) from the vendor. This TIN number is reported on Form W9. If a company fails to report the proper TIN to the Federal Government they will be fined $250.00 with a corporate cap of $1.5 million.

There is no doubt that complying to this legislation will be a nightmare . Most companies will have to build   new processes that will enable them to collect W9 forms and validate the accuracy with the IRS before the submission of the 1099 at the end of the year. This will require companies to re-think how they are handling their supplier information management, SIM. Currently there are only a handful of companies that have the capacity to help companies manage this legislation.

Companies like San Jose, CA. based Lavante who have a mature SIM application will most likely lead the way toward developing solutions to this and other related problems.

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Many entrepreneurs have always been enamored of the huge potential of internet marketing. Only a few years ago, there was just a small number of people who saw the advantages of buying things online. This was because of the lack of trust in the system, which made them insecure when giving away their vital information. But internet security has progressed and every day more people begin to trust buying over the internet as a way to save time and money. Many people now love that they can buy the things they need over the internet without ever needing to leave home. Sites like Amazon.com and eBay have helped to change the way people view shopping online, allowing customers to buy almost everything from electronics, fashion, books and much more. Because of this new level of consumer trust, internet marketing is quickly becoming a very attractive career option that promises great money.Aside from products, services are also being offered for sale online, which makes it even easier for people. So, while internet marketing has grown exponentially in the last few years, there are still new internet marketing opportunities opening up all the time. You’re not limited to just one form of marketing, but have various options available to help you promote any product or service. Many offline marketing methods can seem very limited by comparison. This is why Internet marketing has its own appeal and people are being attracted to it for more than one reason. This article will delve into some of the advantages and benefits of becoming involved with internet marketing.

There is absolutely no doubt that the Internet has had a positive effect in the world today and it has helped in many areas. From the way we communicate to the ways in which we research and buy the things we need, everything has changed. Nowadays, shopping has become easy. You no longer need to drive to your local bookstore and spend time browsing the limited choices on the shelves; you can scan through thousands of available titles right there on your computer. The internet offers many advantages, so a wise entrepreneur will understand how to grow business by taking advantage of these benefits. The internet can allow them to create marketing campaigns for their various products or services that don’t cost huge amounts of money on advertising. If you are a businessman who is running a regular brick and mortar business, then this is the time when you should reaping the benefits of taking it online. Although it can sometimes take a little time to establish an online presence, the effort you put in will be rewarded in the form of increased sales and revenue in the long run. Internet marketing is so vast that there are always new frontiers to conquer, which means you have no limits to how big you want your business to grow. This article will look at some of the reasons why internet marketing can offer your business various advantages over the traditional marketing methods.

When someone thinks of starting any kind of business, something they have to figure out beforehand is the profit margin. One of the most basic goals of any business is to increase their profit margin. One of the appeals of internet marketing is that it offers a profit margin that is exceptionally high. Your overhead is very low, which allows your profits to be much higher.

The everyday expenses of running a business all cut into your bottom line; with internet marketing, this is greatly reduced. For example, if you’re selling a digital product such as a software or an ebook, you’ll be keeping hundred percent of the profit, minus the marketing costs if any. Think of all the normal business expenses you don’t have to worry about with internet marketing: storage facilities, the cost of mailing or shipping products, having a warehouse to store inventory, etc. It can give you faster growth than the traditional forms of business and help you focus on many other key areas of your marketing.

Go online and you’ll find lots of free or very cheap information that can teach you everything you need to learn about online marketing. There are thousands of places online where you can get free information; in addition to the many blogs and websites, you can also subscribe to a variety of free newsletters and ezines. If you want to invest a little, there are many materials and products for sale that can help you get started with internet marketing. But you don’t have to really invest money into the learning process if you don’t want to or don’t have the budget. One place where you can learn a lot for free from internet marketing pros are online forums, where you can ask for advice or the answers to any questions you may have.

If you gather the right information, internet marketing becomes fairly easy and straightforward. However, you do have to be willing to invest some time and effort into it. Instead of looking for a magic formula, take the time to learn the proper steps and you will succeed.The main thing to remember is that any business requires some study and effort to make it work.

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