Bill McRea

Get paid to share your links!

Any Internet marketer has heard the phrase, “The money is in the list,” and the follow on to that, which is, “The money is in the relationship with your list.” But the question of the day seems to be how to engage with your email subscribers and build a mutually beneficial relationship with them. It can be challenging to always come up with engaging content that is not focused around you and your products and services. Creating content to send to your list can be time consuming and often it gets neglected.

In this article we’ll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort.  Content curation puts you in the role of curator–that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.

A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.

1. Find the best content to share

Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.

2. Create a new RSS feed

Diigo collects all of these posts into a single RSS feed for the group that you have created.

3. Plug your new RSS feed into your email autoresponder

You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.

You’ll want to experiment with the layout and tweak a few things, but that’s really how simple it is to set up a curated email newsletter.

Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that’s not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.

Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.

A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.

Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.

Get paid to share your links!

Content marketing is an effective way to gain valuable exposure online and earn credibility as a trusted authority in your niche. Junta42.com defines content marketing this way: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

So, if we break that definition down you’ve got to create relevant content and distribute or syndicate it in a way that attracts the attention of your target audience. Using content to drive profitable customer action is our goal with content marketing, but guess what? Chances are this is something you’re already doing if you’ve been marketing online for any length of time. We’re just going to get intentional about it and focus on implementing a strategy that will generate the results we are looking for.

When you are considering your content syndication strategy there are five hot spots  that you do not want to miss. Let’s take a look at each one briefly and see how they stack up when it comes to driving profitable customer action.

1. Your blog

Your website or blog serves as the hub of your online operations. Post SEO optimized, relevant content that your audience is searching for here first. Put energy into making sure that your website ranks for your primary keywords and that you are taking the necessary steps to become a trusted authority in your industry or niche.

2. Facebook

Facebook is exploding with exponential growth. Your customers are here, so you must engage them, share, inspire, question and get them to take action. Use the Networked Blogs app, keep your fan page current with valuable content and grow your list with this powerful social media platform.

3. Twitter

Twitter is the spot for networking, seeing and being seen. Share excellent content. Be a resource, but also be a living breathing person who sometimes eats pistashio ice cream and then Tweets about it, but nothing beats the engagement you’ll enjoy from a successful Twitter party. You’ll generate targeted traffic and gain invaluable exposure when you work Twitter consistently.

4. LinkedIn

This may be old school power networking at its best, but don’t overlook LinkedIn’s power to help you build your professional network and drive targeted traffic to your site. Creating and participating in groups, sharing your content, answering questions and becoming a resource are ways to grow your reach using LinkedIn.com.

5. Youtube.com

Video marketing is one of the most powerful ways to generate lots of targeted traffic to your website. Convert some of your text content into video and share them on youtube.com and some of the other video sharing sites and watch your traffic stats go through the roof.

Then, of course in addition to the place I’ve mentioned there is the tried and true article marketing and forum marketing for driving targeted traffic and building high page rank backlinks to your website to improve SEO and traffic using content marketing strategies.

Content marketing is just one of the ways you can drive traffic and gain exposure online. Visit http://mcreasite.com/blog today to discover more about growing your online business.

Get paid to share your links!

Bloggers and website owners know how important it is to have a lot of relevant backlinks to their site. Off page factors such as backlinks are a major factor in your site’s search engine rankings, but getting new backlinks can be a tedious, time-consuming pain, right? So, let’s look at a simple way to somewhat automate the creation of new backlinks using tumblr blogs and ping.fm.

Tumblr blogs are sort of a hybrid between a regular blog and a microblogging platform like Twitter. Just like a typical blog you create blog posts, but they add in the social media element where you follow other blogs, and you can also reblog other blogs.

So, with Tumblr you can build backlinks, and you can also leverage the efforts of others who will distribute your backlinks for you.

Now if we want to automate this whole operation, the first thing you’ll have to do is set up a profile on ping.fm, and then select the social media platforms that you use and would like to update automatically for you.

Once your ping.fm profile is complete and you have subscribed to the services that you will be updating with your content, go to the dashboard and type your message in the box. If you include a link, it will be shortened automatically for you. You have the option of just copying and pasting the title and first few sentences of your blog post, or you can take a minute and come up with a bit of original content that describes the blog post.

With one click of the ‘Ping it,’ button, you’ve just updated several social media sites including your tumblr blog at once and created a fresh batch of relevant backlinks.

Here are a few tips to help you make the most of your tumblr blogs:

• Use relevant tags for your posts

• Follow other Tumblrs in your niche & reblog their posts

• Post consistently

• Connect all of your other social media platforms such as Facebook, Twitter and Youtube.com with your Tumblr blog

• Submit your Tumblr blog’s sitemap to the search engines

http://yoursite.tumblr.com/sitemap.xml (replace “yoursite” with the name of your blog)

As with any kind of blog you create online, having quality, relevant content is the key to getting people to link to you and reblog your stuff. Tumblr blogs can be viewed and updated on mobile devices easily so it might help to choose a topic that is suited to those that are on the go. The easy to use platform makes it simple to add video, audio or photos to your blog.

Community is a big part of getting lots of followers and reblogs with Tumblr. Get in there and network with other bloggers. Leave relevant comments and reblog generously. Soon others will start reciprocating and reblogging your content as well.

Adding Tumblr blogs into your backlink building strategy can be a fun, engaging way to boost your search engine rankings, get some good exposure in your niche and attract relevant traffic to your blog.

Blogging is just one way to boost your site’s SEO. For more tips and strategies for growing your online business visit http://mcreasite.com/blog today.

Get paid to share your links!

Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

Get paid to share your links!

and you spend a lot of money buying paid advertising to get customers to visit your site. You’re probably aware that it’s possible to get lots of free attention for your website, but you may not be sure just how to go about it. Let’s look at five different strategies for getting free publicity for your online business that will send you a ton of targeted traffic and hopefully boost your profits at the same time.

1. Make your website a resource

Is your website full of useful, actionable content that is helpful to your audience? Make sure that your site is full of content that gives advice, how-to, and practical information about your industry. Create a media page on your site where members of the media can download your electronic press kit, or order a hard copy to be mailed to them.

2. Send out Press Releases

This might sound like a no-brainer, but press releases, when written effectively and used correctly can get media attention for your event, new products & services, awards, and contests. They can send a flood of traffic to your site and boost your SEO from all of those high page-rank, relevant, incoming links to your site.

3. Set up speaking gigs in your local community

Speaking at local community and business events helps raise your profile and brings lots of favorable attention to your website.

4. Get active on social media sites

Become the ‘go-to’ person in your niche on LinkedIn, Twitter and Facebook. These social media platforms are where millions and millions of people hang out and interact with each other, with major brands and small businesses like yours. Because of this, the media keeps its eye on sites like Twitter when they need an up-to-the-minute source on a timely topic.

5. Help a Reporter Out

HARO is a free site that matches reporters with sources. You just sign up and get media opportunities hand delivered to you every day.

Are you noticing a theme with these tips? In order to get publicity you’ve got to put yourself out there. Let go of the “build it and they will come,” mindset and put yourself and your website in the path of the traffic that is looking for what you have to offer. If there’s nothing news-worthy going on in your business right now, come up with some exciting event, or contest, or invent an industry award. Create an ultimate win-win by sponsoring a charity event, or adopt a local non-profit that is doing good work that matters to your audience. These are just a few ideas to spark your own creativity.

Just bear in mind that free publicity is not free advertising. Your press releases cannot come off as thinly disguised ads. Your event must benefit others in some way and be genuinely news-worthy in order for you to grab the free publicity that you are seeking.

Grabbing free publicity is one way to get your online business noticed. For more strategies for growing your Internet business, visit, http://mcreasite.com/blog.