What is the Difference Between Niche Marketing and Affiliate Marketing?
29. Aug, 2011 
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Affiliate marketing and niche marketing are two separate and distinct business models for making money online. Because there are some similarities between the two models, there may be some confusion about the specifics, so we are going to explore each online business model and explain how each one works and how you make money.
What is niche marketing?
Niche marketing is all about targeting a very specific segment of a larger market, finding out exactly what they want and need and offering it to them.
When you are marketing to a specific niche you want to get some insight into exactly what these buyers want and specialize in that. An example of a major market might be candy. There are hundreds of different kinds of candy available. A niche market within the candy market would be fine chocolates. Your buyers who are looking for the very best fine chocolates are not going to be the same buyers that will be looking for gummy bears, or jaw breakers.
You might set up a website with content focused on the various different varieties of fine chocolates, the countries where it comes from and reviews of the different brands of chocolate. Searchers looking for information about fine chocolates would land on your site, read your reviews and maybe click on the ads you have on your site or maybe they click on an affiliate link that pays you a commission if the visitor actually makes a purchase.
What is affiliate marketing?
Affiliate marketers basically drive traffic to a specially coded affiliate link for a product or service that is owned by a merchant. If any of the people who clicked on your affiliate link make a purchase, you earn a commission paid by the merchant once per month.
Affiliate marketers select the products that they want to market, and they create blogs where they can pre-sell the product, add sometimes add value by kicking in a unique bonus that can’t be found anywhere else. In this way, affiliate marketers create relationships with their buyers so that they come to trust them over time and become repeat buyers.
As an affiliate marketer you don’t have to collect payments, you don’t even have to deliver the products you have pre-sold, you don’t have to deal with customer complaints or support. Once you get your affiliate sites up and running, they can operate largely on auto-pilot. All you have to do is send targeted traffic to your sites and you will start generating sales if the offer is appealing.
If you want to get started making money online, but you don’t have a merchant account, you don’t have a product of your own, and you don’t have a lot of money to develop an ecommerce site, affiliate marketing is a good way to delve into the world of making money online.
So, with niche marketing you are focusing in on a defined segment of a market and catering to their specific needs. Affiliate marketing is a broader approach where you might be marketing several different kinds of products.
But niche marketing and affiliate marketing are just the tip of the iceberg when it comes to the various ways that you can make money online. Visit, http://mcreasite.com/blog, where you will find lots of information about how to build and grow your business online.
