Bill McRea

How to Avoid These 3 Common Mistakes with Keyword Research

19. May, 2011 0 Comments

When you are running an online business you know that visitors do not just fall out of the sky. They end up at your website because they entered certain keywords into their favorite search engine, or maybe they clicked on a keyword anchor text link on a related site. Keywords are a critical component to the success of your website, so keyword research is an activity that you will need to get really good at and quickly if you want to achieve success with your online business.

Of course there are countless mistakes that we all make every day when it comes to keyword research because it is partly science and partly an art to getting it just right. Here are 3 common mistakes and some ideas for how to overcome them.

Mistake # 1: Not knowing what your competition is doing

If you do not know what keywords competing websites are using to achieve higher search engine rankings, then you are at a considerable disadvantage.

Use sites such as spyfu.com and SEMrush.com, which are competitive intelligence web applications that will help you discover exactly which keywords your competitors are using, gain insight into their PPC campaigns and landing pages, and find out what their organic search engine ranking is.

Mistake #2 : Not using long tail keywords to attract targeted traffic

Not using long tail keyword phrases only makes sure that you are missing out on attracting the most targeted traffic for your website.

Long tail keyword phrases have four or more words and helps you to identify where your visitors are in the buying cycle. For example, the keyword, “bird feeders,” is a very general primary keyword while the long tail keyword phrase, “bird feeder plans for kids,” is a very targeted keyword phrase which lets you know exactly what the visitor is looking for.

Mistake #3 : Relying on free keyword research tools

When you make the mistake of relying only on the use of free keyword tools, you lose out on many of the value added features that you get with a premium keyword tool. You want a premium keyword tool that is simple and easy to use, one that will save you time and effort, and one that is able to uncover keywords and long tail keyword phrases that you might otherwise have overlooked.

Premium keyword research tools can also help you to find the right keyword rich domain name for your website. Having a keyword in the domain name will help you attract even more organic search engine traffic.

Keyword research is an essential activity for any online business. Using a premium keyword research tool can help cut down the time and energy that you spend on this task and make your research time yield more profitable results.

Are you ready for a power tool for keyword research? Check out, http://mcreasite.com/NicheFinder, to start discovering those hidden, untapped keywords with niche finder today.

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Flipping Blogs–How to Avoid These 3 Common Mistakes

22. Apr, 2011 1 Comment

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Flipping blogs can be a fun way to make some extra money or even create a business, but there are a few common mistakes that newbies often make that can easily be avoided with the correct information. Let’s take a look at those three common errors and what you can do to avoid making them yourself, thus increasing your chances for making more money flipping blogs.

1. Your blog is in the wrong niche

The popularity of certain niches ebbs and flows. Some niches can be strictly seasonal. Some may be based on a product or a topic that was once hot, but no one is really talking about them anymore. Regardless of the reason, if there are no buyers searching for the content of your niche. Then your blog is in the wrong niche and it will be challenging, if not impossible to sell such a blog for decent profit.

Make sure that when you are flipping blogs the niche and the topic are in demand with buyers searching for that topic. If you find that the popularity of your blogs niche has waned. You can make some revisions and change the primary keywords, and maybe some of the graphics before you try to flip that blog.

2. The presentation is lacking

Another mistake that people make when flipping blogs is that they don’t pay attention to how the blog looks. First impressions are important both with buyers and with visitors. When flipping blogs you want the blog to look its best. Does the blog have a run-of-the-mill, free theme? Consider hiring a graphic artist to tweak a theme for you, create a nice, new, custom header image and buttons, or better yet, create a whole new, unique theme that is suited to that niche and topic. Go in and make sure that there are no broken links, out of date offers, or anything else that might detract from the site’s ‘curb appeal.’

3. Insufficient proof of the blogs statistics.

When a buyer is interested in purchasing your blog they are interested in learning about the blog statistics right away, so it helps for you to provide lots of clear documentation of the sites Alexa ranking Google page rank. Traffic statistics, and how much income the site produces monthly. If you have Google analytics installed or any other analytics package, you can supply screen shots to illustrate how much traffic the site receives now.

These are just three of the common mistakes that those who are new to blog flipping might make in the process of trying to sell a blog. As you become more experienced you will learn more about what makes a blog more appealing to buyers, and what kind of amenities you can add to increase the value and appeal of the blogs you are selling.

Another way to find out about what blog buyers are looking for is to research the ‘Just Sold,’ pages on Flippa.com. Look at the blogs that have sold recently. Look at the topic, what extras were included, etc. to get ideas to help enhance your blog flipping efforts.

When you are ready for even more tips and strategies for blog flipping, visit, http://www.nicheprofitblogs.com, to get more information about how to get started with niche profit blogging today.

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Avoid These Article Writing Blunders That Can Hinder Success

08. Jul, 2010 0 Comments

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Writing articles for the Internet is a different thing than what people think.

It is definitely not something you can perfect in one or two days. But yes, you can definitely learn how to do it and over time improve your skill. It should be possible, with very little writing ability, create the great types of articles that people will actually want to read. Don’t be like all the others who dive into writing articles only to mess them up because they have little experience or knowhow. Here are three mistakes that article writers make that you should be mindful of.

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One of these mistakes is writing about a subject that’s too broad. A more effective way to go about it is to use a certain subject and then write in more detail about that subject. Relating to and then expanding on your subject will give your readers much more to go on. You can also use bullets to effectively convey what you’re attempting to. Don’t write about fifteen different subjects. You can write about something and then present information in a way the reader’s never seen before. When the topic isn’t broad, you have the opportunity to present information that’s new and that will highlight your article. Always keep this in mind and you’ll always create good content.

Don’t be that person that makes the mistake of using information in an immature way or using content that goes against logic. The online crowd is no longer immature as they were a few years ago and so they definitely know good content when they see it. In a situation like this, what your target audience thinks of you really matters. Don’t just use filler material to make your articles the right word count.

Make sure you are also focusing on the topic when you’re constructing the article. When you stray from the topic at hand, readers will become confused and won’t want to read any more of what you’ve written. Keep your article focused in one single direction and have a clear idea of where your article is actually taking you. If you can remain focused on that target, and then provide information related to that topic, you’ll create great content.

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The Internet is a good place to research your articles and collect information, but it’s never a good idea to just blatantly copy some content word by word and make it a part of your article. In case you weren’t aware, using someone else words, even in a paraphrasing manner, can be considered plagiarizing. For that reason, you’ll want to research the subject and then write about it in your own manner. Just lay back and let the words come from your fingertips. Aside from that, you may also want to steer clear of buying articles, well, sometimes. This is especially the case if you don’t have permission to reprint the article as yours. Even if you do possess the rights or are given the go ahead to reprint the articles, such as would be the case with Private Label Rights articles, what sense does it make to use them because they’re used by lots of other people? You can also have someone ghostwrite the articles so that you can have exclusive rights to their use.

While these are all commonly made article writing mistakes, now that you know what they are you should have no problem avoiding them. Just remember that any mistakes you make in your articles will be a reflection on you, your business and products, so it’s important to strive for quality. Keep your articles free from any kind of hype and have the content focus on what your reader is looking for, which is a winning formula for creating quality articles.

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