Bill McRea

Submitting press releases is a practice that is overlooked by most online entrepreneurs because they feel like they are not necessarily making “news” in their business. But you can write and submit online press releases on just about any topic concerning your business.

Press releases are an effective way to raise your profile online, increase your online exposure and credibility in your marketplace, but they are also a great way to increase targeted traffic to your website, and build lots of high quality in-bound links to your website, which is good for your SEO.

What makes an effective press release?

When you are writing a press release, you need to write from the standpoint of being informative rather than self-promoting.  They should be keyword optimized and carefully crafted to present an unbiased view of the topic. Again you are informing not trying to persuade the reader. If the content of your press release is compelling enough, the reader will follow the link to your website where you can do all of the persuading you want to.

Keep the goal of the Press Release in mind

If the goal of your press release is to get actual media coverage and exposure for the launch of a new book, product or service, or for a major event, you should consider submitting your press release to a reputable submission service. These services carry more clout with reporters who rely on them to filter out some of the lower quality content online.

When your goal is to boost your site’s SEO and attract a nice flow of targeted traffic to your website, you can get away with using automated submission services and software tools to save time and effort.

How to streamline press release submission

Once you’ve got your press release written, your next step is to submit it to all of the press release websites online. Just as with writing articles and submitting them to article directories, it’s the submission part that takes a lot of time and effort.

If you use press release submission software you can significantly speed up submission of your press releases, so you can do it on a more regular basis. Here are some of the features of press release submission software:

• Some of these software packages include templates that you can follow
• Separate profiles for different websites
• Reporting tools
• Title and description rotation
• Supports Keywords

How do press releases help boost your site’s SEO?

Since most of the factors that influence your website’s SEO are off-page factors such as the number and quality of the in-bound, or back links to your website, you should put a lot of effort into creating a constant flow of high-quality, relevant links to your site. When you write a press release using the keywords that you want your site to rank for, and then you submit it to hundreds of press release sites, you are creating hundreds of links back to your site from relevant, authority sites. This is good for your site’s search engine optimization.

For more tips and strategies for using press releases for building backlinks for your website and improving your SEO, visit, http://www.mcreasite.com/blog.

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As in Internet marketer your business may start out as a ‘bootstrapped,’ one-person, but as your products and services become more popular and sales increase so will your need to provide both technical and customer support.  In fact, if you do not provide adequate support to your customer base your business will not grow and your reputation in the marketplace will become more and more negative as your unhappy customers begin to complain to their networks about how your company does not support its products.

Basically you’ve got two options: outsourcing support or trying to do it yourself. Let’s look at both options.

Do it yourself support

With this model you would include an email address such as, ‘support@yourwebsite.com,’ where customers could email you with questions and concerns. In the beginning this might work, but the more products and services that you offer and the larger your customer base grows the greater amount of resources you will need to dedicate to handling support.

When the single email address is no longer adequate, you might set up a customer support ticket system where your customers can create a profile using their name and email address. They would then be able to open a support ticket. But soon it becomes clear that if you continue to field technical and customer support tickets yourself you will not have time to work with your clients or produce more products. You must decide if handling customer support is the best, most productive use of your time.

Outsourcing support

When outsourcing your technical and customer support needs, you can start by hiring a virtual assistant and training that person to focus on handling support. You will most likely need one person with the technical knowledge and skill to field technical support tickets and another one with customer support skills. But these team members will need to be managed, and if one is out sick or takes vacation time you will have to arrange backup coverage. All of this takes your time and attention away from your primary business functions.

The next option is to hire an outsourcing company that has its own support staff. They hire and manage the people who will be handling your support needs. This is an almost completely hands-off option, which gives you the freedom to handle all of the other pressing needs of running a company. You can feel confident that your customer and technical support needs are being handled professionally.

When you try to juggle running a business, caring for clients, coming up with new products and services while also trying to resolve customer complaints, or solving technical issues you  are spreading yourself too thin. You did not launch an Internet business to be working three or more jobs at a time. When you outsource your technical and customer support needs you free up your time to work on growing your business and creating new products.

Internet marketers can find lots more information about providing customer support online when you visit, http://www.mcreasite.com/blog. Come and discover how you can make money online while saving time and effort by using proven systems and productivity tools.

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When your Internet business has grown to the point where it is clear that you need a solution for customer support, it’s time to create a plan for how you will develop a customer support department. In this article we will take a look at how a small business person might go about finding, training and motivating a support staff.

How to find support staff

You can place ads online to try to find the right people with the experience, knowledge, and desire to provide excellent customer support, or you can work with a virtual assistant agency that already has a stable of support staff that are already trained and doing that kind of work. They can refer exactly the kind of employees that you are looking for.

Another avenue is to ask your colleagues for recommendations of good support staff people that they know of that might be looking for work.

How to train support staff

As a business owner, you know what kind of support you want your customers to receive.  You are familiar with your company’s  products and services, and you know the kinds of questions and concerns that customers have had in the past. You can create scripts for what you would like your support staff to say on the phone when they are talking to customers, and you can even create short, ‘how-to’ videos that outline processes that they will be guiding customers through either over the phone or during screen-sharing sessions.

How to motivate support staff

For the most part, people want to feel like their work adds value and meaning. A great way to motivate your full time support personnel is to remind them of the critical importance of their customer-facing positions. Their interactions with customers can have a deep and lasting impact on how the company and its products and services are perceived in the marketplace.

Giving support staff goals to work towards, creating high-performing teams that compete against one another for the highest number of resolved trouble tickets can be a fun way to motivate staff. Awarding prizes for the individuals or teams that make their quota each week is another effective motivator for full time support employees. Finally, making sure that each employees is aware of the path to whatever advancement is available to them is an effective way to keep them motivated to do an excellent job.

The role of your technical and customer support staff cannot be overstated. All it takes is one disgruntled customer with a little bit of free time on his hands and he can set back your company’s branding and marketing efforts by spreading lots of bad news about your company and products.  Sometimes dissatisfied customers cannot be pleased, but if you have a reliable, trained and motivated support staff, chances are they can make sure that your customers are happy with the transaction so that they keep coming back again and again.

Internet marketers can find lots more information about providing customer support online when you visit, http://www.mcreasite.com/blog. Come and discover how you can make money online while saving time and effort by using proven systems and productivity tools.

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Building and flipping blogs is a nice way to make some extra cash. There is an online marketplace purely dedicated to those who are selling and buying websites and blogs called flippa.com. If you are interested in learning how to flip a blog, you will definitely want to visit flippa.com and spend some time on the site. Look at the websites that have sold recently to give you an idea of what is selling and for what prices.

Here are seven tips that can help make your experience on Flippa more successful:

1.  Before you list your blog for sale take some time and do a little clean up. Make sure that there are no broken links that yield 404 errors, add a nice supply of fresh content, and get some new, topical inbound links.

2.  There is a difference between simply listing a site for sale and selling it. Use everything at your disposal to sell the website and make it stand out from the noisy crowd on this busy auction site. Take the time to come up with compelling headlines and draw attention to your site’s powerful selling points.

3.  Write a clear, concise description of the site that is thorough and covers all of the blog’s unique features. Give an honest explanation of why you are selling the site.

4.  If you offer a BIN (buy it now) price, throw in some incentives to get buyers to act now. Offer bonuses such as free hosting, free content, 30 days of support, or whatever you think your buyers might find valuable.

5.  Be available to answer any questions potential buyers might have promptly.

6.  Be transparent. Post a link to your Twitter or Facebook page so that buyers can see that you are a real person.

7.  Install Google Analytics so that you can show the blog’s traffic statistics to interested buyers. This is key, because buyers want to know all about where your traffic is coming from and how much you are currently attracting and by what methods.

Whether you are building blogs yourself to flip, or buying blogs, ‘renovating’ them and re-selling them, flippa.com is your ideal marketplace. You can do a lot of research here to find out what the hot selling properties are, what kinds of features buyers are looking for, and what kinds of enhancements you can add to make your blogs sell that much more quickly.

The cool thing about websites and blogs is that it’s easy to look at a blog that sold for a certain amount of money and get ideas for how you can take a blog in a similar topic and almost duplicate it. It’s basically a matter of reverse-engineering a successful blog and closely duplicating that while adding in your own unique flair and distinguishing features that will make yours stand out among the other sites for sale in the same category.

Follow these tips when you are preparing to flip a blog on flippa.com and maybe you will generate even greater profits.

For even more tips and resources about blog flipping, visit, http://www.nicheprofitblogs.com, where you will discover how you can make some extra cash with niche blogging today.

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If you think of a niche blog as virtual Real Estate, flipping blogs can be compared to buying a ramshackle house, renovating it and selling it for a profit. Flippa.com is a website where people buy and sell millions of dollars of virtual Real Estate in the form of blogs and websites.  In this article we’ll take a quick look at Flippa, and how you can use this website to make some extra cash.

The first thing you’ll see on the Flippa website is two big buttons. One says by websites the other says so websites, because those are the two things that this website marketplace is focused on. Flippa is an online auction site where people can either buy or sell blogs and websites.

When you scroll down a little bit you will see a series of blue navigation tabs. The first tab is the featured listings tab and you will see on the front page all of the featured website and domain names that are for sale at that time. The next tab is New Listings, then Most Active, High End, Coming Soon, and Just Sold. There is also a Browse tab where you can browse websites for sale under specific topics such as the website niche, site type, implementation, or monetization.

How do you make money using Flippa.com?

You make money using flippa.com when you sell a blog that you own to a buyer. Let’s take a look at a couple of ways you can make money on flippa.com.

Flipping websites that you built yourself

One method is to do all of the research purchase a domain name and create a blog yourself. You would then list that site for sale to the highest bidder. This method is great if you have the time and energy to invest in creating websites. When you create the blog yourself you can add all of the extras that will help you fetch a higher price at auction. This method, however, does take a lot of time and energy before you get paid unless you have develop system for cranking out websites quickly that will generate a profit.

Buy a website, improve it and re-sell it

Another method is to search for blogs that have some good basic characteristics such as a keyword rich domain name, decent page rank, traffic, some basic content, and good search engine ranking. Sometimes, blog owners can be sitting on a potential gold mine without realizing it. If you have the vision and foresight to find these sites and negotiate with the current owner to purchase the site from them, and then make some changes before you sell it there is a potential for significant profit.

Just like with actual real estate, when you are flipping blogs you want to work as quickly as possible, invest as little time and money as possible to reap the biggest rewards when you sell your websites for cash. This involves doing your research in advance, knowing how to value a website that might not be living up to its potential at the moment, and knowing exactly which enhancements can help boost that sites profit potential  when you sell it.

To learn more about how to make money flipping blogs, visit, http://www.nicheprofitblogs.com, where you’ll find lots of information about blogging for profit.

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