Bill McRea

Conversion marketing is the art and science of making the most of your website visitor’s experience on your website. When you use conversion marketing strategies you will find ways to get better results from the traffic you are already getting to your website.

Most people will visit your website only once, and most will not make a purchase on their first visit. If you can find a way to encourage more of your visitors to stay on your page longer, and interact with your content, your chances are better that they will return and eventually make a purchase.

In order to improve your website’s conversion rate you’ve got to know what it is today. There are a few ways to measure your website’s conversion rate. You can multiply the number of sales by the number of visitors and then multiply that by 100 and you’ll get your base conversion rate. There are some changes that you can make to your site that will result in a significant improvement to your conversion rate.

Let’s look at five tips that you can implement to make your website more effective:

1. Keep Testing

Use a website analytics tool such as Google Analytics to test your website’s efficiency. Which pages have the highest bounce rate? Are visitors abandoning your forms? Is your website working properly in all of the various browsers?

Then you can test other things such as landing page copy, buttons, images, etc. Virtually every element that the user interacts with on your site will have an impact on conversions.

2. Optimize your copy

Content is King. If your visitors are not responding as well to your copy as they could be, then you are losing money. Test your copy and make changes accordingly.

3.  Niche it down

Personalize your website content to appeal to your audience. Every market segment has different preferences. Show that you know what makes your prospective and current customers tick, by offering content that speaks their unique language.

4. Keep it clean, easy to find & error free

Make it a regular practice to clean up broken links on your site, provide site maps and intuitive navigation schemes, and search capabilities to make it easy on your visitors to find exactly what they need in as few clicks as possible.

5. Deliver content in flexible formats

Given the multi-media capabilities of the web you have the option of presenting your content in ways that your audience wants to consume it. Do they prefer video? Maybe they would rather listen to an audio than pore over an eBook. You might look into whether or not a mobile app would be helpful to your market.

As I said in the beginning of this article, never stop testing every possible element of your website. If you can find better ways to reach the visitors you already have and convert them at an even higher rate, your profits will increase without spending an additional dime on advertising.

For more information about conversion marketing and how to make the most of your website’s traffic, visit, http://mcreasite.com/blog to discover how to grow your online business today.

As  a small business owner you have no doubt heard all of the buzz surrounding mobile marketing. Well, if you have been paying attention, that buzz is getting louder and louder because of the exponential increases in the number of people worldwide who use mobile phones—which for some people is their only access to the Internet because they do not have or do not use a laptop or desktop computer.  Since the most effective marketing meets your audience where they are, you can no longer afford to ignore mobile marketing. This no longer new medium has vast, untapped potential but you must be prepared with knowledge and a sound strategy for moving into the mobile marketing space.

In this article we are going to look at some of the statistics around mobile marketing while separating the facts from the hype, and we will look at some of the different  mobile marketing strategies out there that will help you gain more exposure for your business.

What is the scope of the mobile device market?

You’ll notice that we’ve said mobile device rather than simply mobile phone because with the increasing popularity of tablet PCs that began with Apple’s iPad, mobile marketing doesn’t just reach phones anymore.

With 302.9 million wireless subscribers at the end of 2010, which accounts for 96% of U.S. households owning a mobile phone and fully half of those phones will be smart phones by the end of 2011. In fact 26.6% of those households are wireless only, meaning they have given up their land lines and only use their cell phones to communicate. There were 2.1 trillion text messages sent in 2010, and spanning all ages and types of phones used, 69% of mobile subscribers use SMS (text) messaging.

Source: CTIA

Examples of mobile marketing campaigns

Some of the different ways to reach consumers on their cell phones include:

• Mobile banner ads
• SMS text messaging campaigns using short codes
• QR codes
• Mobile website
• Location based marketing
• Bluetooth proximity marketing
• Voice (Interactive Voice Response
• SMS texting contests using short codes to build your mobile database (text to win a prize)
• Use SMS alerts to engage with customers informing them of upcoming events, and send service reminders
• Send mobile coupons
• SMS to email using short codes
• Geo-location apps. Customers text in their zip codes to find the closest store location.

Mobile marketing can outperform web marketing

InsightExpress conducted a qualitative study in 2009 that concluded that mobile marketing far outperformed online web marketing by as much as nine times with regard to metrics such as purchase intent.

Source: insightexpress.com/ommamobile

You can clearly see that mobile marketing is not the future it is right now. You are leaving money, more customers, market share and mind share on the table while you wait around to decide if you want to get started with mobile marketing. Jump on mobile marketing today and engage with your customers where they are.

For more information about how you can get started with mobile marketing, visit, http://mcreasite.com/blog, where you will also discover lots of Internet marketing tips and strategies for growing your business online.

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Article marketing is one of the most effective, free methods for attracting targeted traffic and getting lots of high quality backlinks to Your website. The down side is that it also requires a lot of work. There is no getting around that fact. However, the secret to success with article marketing is consistent content creation.

Because you need to submit such a great volume of articles to  article directories in order to start seeing results in the form of increased traffic and higher search engine rankings, you have to set up systems that will help you to boost Your article writing productivity.

If we were to break the process down there are three major steps involved in creating and submitting Your articles for publication to article directories:

1. Keyword research and topic research

The process of writing articles for article marketing begins with keyword research. You can use free keyword tools such as the Google keyword tool to find the best long tail keywords that you will use as primary keywords for your articles. Then you’ll also want to find a few related keywords that you can use for secondary keywords in your article.

Once you have your list of keywords you’ll want to research the topic to find relevant facts and supporting information to make your articles both accurate and interesting. If you do your research in batches it will make it easier when it comes time for you to sit down and write your articles because then you will not be staring at the dreaded blank screen. You will have your list of primary and secondary keywords along with all of the research you did on the your topic so when it when you get ready to write the ideas should already be flowing.

2. Writing the article

Set aside some time each day or each week to write batches of articles. When you start with your keyword list and your topic research the writing process should flow fairly easily. Consider investing in or creating your own templates for your articles so that you don’t have to reinvent the wheel each time you sit down to write an article.

When it comes to the article title it’s a good idea to write the title after you have completed the article that way you are sure that the article delivers on the promise in the title. The title is the most important part of the article because if the title is lame no one is going to read past it to see what’s in the article. Spend some time and write juicy titles that make the reader want to read the article.

The resource box is another critical element in the article. The body of the article is where you share your valuable content. The resource box is where you show the reader how they can get more get even more information on this topic by following the link to your website. Use compelling language creates a bit of curiosity and entice the reader to click on your link to your website. The call to action in the resource box is where the conversion happens for your article. If the reader does not click the link you’ve just wasted your time and theirs.

3. Submitting the article

The final step in the process is submitting the article to article directories. You will compile a list of the top article directories, set up your account by creating a profile, and then start submitting your articles making sure you are choosing the correct categories.

Article marketing can be labor-intensive, but you could skip a lot of that work and submit your articles at the push of a button. Article marketing robot can help your website reach page 1 on Google and the other search engines on autopilot. Visit, http://mcreasite.com/ArtMarkRobot, today and grab your free, 5day trial of this push button software that will transform your Internet marketing efforts.

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Online marketers know that it is vital for search engine optimization to build as many backlinks to your website as possible, and article marketing is an effective way to do that. Let’s take a look at five tips that you can use to get a ton of backlinks for your website using the power of article marketing.

1. Submit your articles to the top article marketing directories.

Write your keyword optimized articles and submit them to the top article directories online. The link in your resource box will bring readers from your article on the directory site back to your website. Look for a list of article directories according to page rank and submit your articles to the top 5 sites according to their rank. You will get much more traffic from these sites than from the lower ranking directories.

2. Submit your articles to niche directories.

Find article directories in your niche and submit your articles there. This is a much more focused audience that is already searching for what you have to offer. You will get very targeted traffic and backlinks from these niche sites.

3. Link back to a keyword-relevant page on your website.

Rather than always linking to your home page, direct link from your article to the exact page on your website that concerns that keyword phrase. This will distribute the incoming traffic on your site rather than it always going to your home page.

4. Re-purpose your article content.

Use the content from your articles to create slide-show videos and submit them to video sharing websites with a link back to your website. This is yet another powerful way to create targeted backlinks and it also maximizes the exposure of your content and your links.

5. Submit the RSS feeds for your articles and videos to RSS directories.

Grab the RSS feeds for your articles and videos, combine them into a single feed and submit it to the top RSS directories. This will exponentially expand the number of backlinks you get from your articles.

An important SEO factor that you must focus on is developing authority. Search engines see websites with lots of relevant links pointing at it as having greater authority. Writing and submitting articles to high ranking article directories is an effective way to build those targeted, one way links that will help boost your authority and make you look more important to the search engines.

Writing and publishing articles also has the benefit of establishing you as an authority in your niche. The more articles you write and publish the more you look like a knowledgeable expert in your field.

Just remember that they keys to article marketing success are quality of your articles, the quantity of articles you submit and the consistency with which you submit them. Focus on cranking out lots of quality articles on a consistent basis and before you know it you will begin to see the results in the form of increased traffic and search engine rankings.

What if there was a way that you could automate your article marketing? Find out how when you visit, http://mcreasite.com/ArtMarkRobot, today and discover how to generate a ton of traffic and backlinks at the push of a button.

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Article marketing has been around almost since the beginning when Al Gore first invented the Internet and it’s still a powerful free method for attracting targeted traffic building relative back links and establishing yourself as an expert thought leader in your niche.

If we were to take a step back and deconstruct an article, examining each element and the roles they play in the process, the resource box stands out as an essential element in constructing an effective article. Often overlooked and misused, the resource box for some article writers seems to be the place where they can grab their 30 seconds of fame. Those who don’t know better use this space to talk about themselves and how much they know about their topic.  But the primary purpose of the resource box is to get the reader who has just read your article to take the next step and click on the link to your website. Every word in the resource box needs to be focused on enticing and encouraging your reader to click on your link.

Incorporate these five resource box strategies in your articles and watch your conversion rates increase:

1. Make the resource box another paragraph that flows seamlessly from the previous one.

The resource box should not interrupt the flow of the article. When the resource box appears to be just a natural extension of the article readers are more likely to just continue reading and then rather than being stopped by a change in the flow of the article.

2. Use keywords as anchor text and include a full URL

Using an anchor text link (anchor text is a visible hyperlinked text) in addition to the full URL for your website will help boost your website’s search engine rankings for hose keywords. It also gives readers a clue about what they will find when they follow that link.

3. Invite readers to click on the link and tell them what they will gain by doing so

the copy in the resource box should invite readers to click on the link and then tell them what they will find or whether they will gain by clicking on the link. Offer a free offer the prospect of a free download or some other form of enticements that will make it worth it for them to go to the trouble of following your link from the article directory to your website. Here is where you let them know what’s in it for them when they click on your link.

4. Use the power of curiosity to get them to click on the link

Curiosity is a powerful motivator. Offer a tease that will get readers to click on the link to discover the answer. Fill  them with anticipation by a revealing just enough detail to get them to click on the link.

5. Create a sense of urgency

Another effective way to get readers to click through to your website is to create a sense of urgency. Explain that there is a limited time offer or a limited quantity of a Bonus product available on your website.

Bonus tip: Always include a compelling call to action in your resource box.  A great way to get even better results from your article marketing efforts is to automate them. Visit, http://mcreasite.com/ArtMarkRobot today to  find out the push button easy  way to generate a ton of traffic and backlinks for your website now.

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