Bill McRea

You have probably heard countless Internet marketing gurus talk about how, “the money is in the list,” and how, “the money is actually in the relationship you have with your list,” but do you ever hear about exactly how to create a solid relationship with your list? Well, that’s the purpose of this article. I am going to walk you through how to create an email autoresponder series to purposefully ‘drip’ information to them, but also create a relationship with them so that they get to know who you are, the caliber of the information you share and how you and your products or services can be of benefit them.

Here’s a plan for a seven message series to introduce yourself to your subscribers and warm up the relationship with them.

Message #1: Introduction—Set subscribers expectations, begin to establish rapport

You do not want your subscriber to unsubscribe from your list the moment they receive their ‘freemium,’ download. Introduce yourself in a friendly, personable way that shares your personality. Make an effort to establish trust and rapport with your subscriber. Remember that this is a one to one relationship.

In this email you must let them know how often you will be sending emails, whether or not you will be promoting offers to them, and how they cna contact you if they should need to do so.

Message #2: Remind subscriber who you are—re-send information about their free download

As you write this message, keep in mind that you are writing this message to one person. Be yourself and step away from your role as a sales person and step into the process of finding out what your subscribers want and need.

Message #3: Provide useful content

Share some content that would be useful to your target audience. Give them a taste of what is available through your paid products. Invite them to visit your website to discover specific resources that might be helpful to them.

Message #4: Mention the kinds of products you will be promoting—include testimonials

Now you can begin to move more into talking about your products and services but without being too pushy or promotional. When you include testimonials, your subscribers will be able to learn how others feel about your products. This is important social proof, that will help establish your credibility.

Message #5: More useful content

Use this message to share more useful content with your subscribers. Ask for their feedback about what they’d like to see or receive from you.

Message #6: Promote your products

As you begin to build rapport with your subscribers you can begin to promote your products and services. Make sure that you have set the expectations when they subscribed so they are prepared for what they are going to get.

Message #7: More free content

This, of course, won’t be the last message they receive from you, but this message ends the initial auto-responder series. Invite them back to your site.

Marketing experts have said that it takes between seven and ten, ‘touches,’ before a new prospect will consider buying from you. Creating a series of email messages provides an opportunity for the first of those touches. I want to mention how important it is for you to remember that your list represents people not just numbers. The money that you are so eager to earn comes from people, so the better you get at putting them at ease, trusting what you say and liking you as person, the more comfortable they will be when it comes to spending their money.

Email marketing is a crucial component of your Internet marketing plan. Visit, http://mcreasite.com/blog for more tips and strategies for growing your business online today.

The amazing popularity of online Video can’t be disputed. With 1 billion videos served up daily from youtube.com, Internet Video has emerged as a powerful force that you can no longer afford to ignore when it comes to marketing your online business.

Video marketing is a powerful way to reach your target audience and engage with them in a way that you really can’t with just words on the screen. But until now, many people have been intimidated by video marketing saying how expensive the equipment is, and how they don’t want to appear on camera. But when it comes to growing your email list, which is by far your most essential business asset, using video is the best way to grow your email list. In this article we’ll share some tips about how you can use video to explode your email list.

1. Always include a call to action in your videos.

You’ve got to clearly spell out for your viewers exactly what you expect them to do next. When the purpose of the video is to grow your email list, then in your call to action you should direct them to the page where they can sign up.

2. Link to a squeeze page in the video’s description box.

Place the link that you want viewers to click on first in your video’s description box. Make sure you type in the entire URL so that it becomes a live link. For example, you would type, http://www.visitmywebsite.com, rather than just, www.visitmywebsite.com.

3. Spread the word about your videos.

Don’t just upload them and sit and wait to see what happens. Announce your videos on your Facebook Fan Page, Twitter and all of the other social media websites that you participate in sending lots of traffic to your videos. Ask your friends and followers to share and re-tweet the link to your videos with their network.

Another way to build your list using video is to create a ‘how-to’ series of videos that share valuable information that your audience would really find useful. What have your readers been asking about the most? What information would they really go for? Use that knowledge and create a three or four video series, and then an intro, or ‘teaser’ video that talks about the content covered in the video series. Create a bit of a cliffhanger in the intro video that will entice viewers to sign up to find out the rest of the story or what happens.

Use the element of scarcity to create urgency for them to sign up. Announce that these videos will only be available for a limited time. Name a time and date and do a countdown to show how serious you are.

Using video marketing is an effective way to build your email list quickly and easily.

Are you ready for some amazing software that builds an email list on auto-pilot? Check out, http://mcreasite.com/VideoPlayer, and discover how you can easily create video sales pages and start making money online today.

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If you’re an online marketer, then you’re probably aware of all the available methods to sell online. Some of the more obvious methods include affiliate links on websites, email marketing, video marketing, ppc advertising. Well, marketing to your email list happens to be one of the most profitable tools in the marketers bag of tricks. Think about it: an entire audience of people who are just waiting to hear from you and buy what you are selling. That’s the dream for all online marketers! But you will need to know how to properly market with email as well as have a willingness to do the work. If your message is right for your audience, and your presentation is correct, you most assuredly can make a lot of money. Here are some hints to help you find e-mail marketing success. You can apply these to any niche, but let’s take for example the brother hl-2170w review niche.

Manage your reputation. It’s easy to fall into the thinking that you’re not real, you’re only an email… that will never be true. Being an online business owner is like being a celebrity because people will always watch you and form an opinion about you. Always move forward with building and improving your online business reputation. You want to become a trusted name that builds and promotes useful products and services. There are so many ways to get that done. The best approach is to treat others in a respectful and professional manner. Nothing can beat positive and ethical business methods and dealings, and people tend to remember that.

It’s very important you tell your email readers to click on a link, that’s called a “call to action.” The call to action phrase is simply what it means, for example – “Click here.” And merely offering a product description is never enough to encourage people to buy. Of course you should try to make them want to buy from you rather than elsewhere. You can help do that by the call to action copy, and help them complete the order by making the entire process as smooth as you can. Think how you could apply this to your own niche or to the brother hl-2170w niche that I mentioned earlier.

Try not to send out too many emails. Some people believe you need to send emails daily, or even every other day to be effective. This isn’t necessary. You’ll be spending time and effort trying to think up original things to write about in your emails each day. What’s more, if you constantly bombard your mailing list with messages every day trying to sell them things, they’re likely to just delete your emails unread. Your mailing list could become so annoyed with being bothered by constant emails that they turn off completely. This is the internet marketing equivalent of the pushy salesman who hounds a customer so much that the buyer ends up walking away.

It’s possible to make handsome profits with proper use ofo email marketing. There are those marketers who believe they need to bombard their subscribers every day with a new sales pitch if they hope to make money. Yet there are others who send out fewer messages and get far greater response. It takes time, but you’ll get to know what methods will generate a better response from the people on your list. When you see a pattern emerging, you’ll suddenly have the recipe for bringing in more money from your internet business than you dreamed.

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Email marketing is great for internet marketing income. Realize What you are doing wrong in internet marketing!

1. First Name Basis

Using the first name in the subject box and in the e-mail is proven to generate more clicks in order for your subscribers to read the email. However, do not use too much of the first-name basis strategy in the subject box for every single email .For more details visit to www.internet-marketing-word.com. It is a mistake Internet marketers do that tends to get over-used, making the subscriber uneasy.

2. Create a Powerful Headline

Most of the emails I used to subscribe to had headlines could make me sleep even before I could read them. Headlines must be powerful in order for the impact of curiosity to take place. Most Internet marketers focus more on the content of the email rather than the headline. Create a headline that attracts attention to the niche that you’re in. If the headline said, “Jo Han, Maximize Your Sales Now!” This headline could intrigue entrepreneurs like me who want to expand their business and generate more profits.

3. A Content List

Most internet marketers do not feel the need to do this in email marketing. This is applicable only to short emails, but for long emails sch as a newsletter, it is more preferable to create a content list in your email. A content list is like a content page in a book, except in an email. Now creating content list in email marketing lets your subscribers know What you will be covering in your email. Create content lists that arouse the reader to further read the email for more effectiveness in promoting your product.

4. Your First Sentence

The first sentence in your email should leave your subscribers with an impact of curiosity to read on the rest of the email. Most Internet marketers just go straight into promoting the product without even invoking feelings into the subscriber. For example, there was first sentence in one of my emails that went like this: ‘My Mega Birthday Blowout is now LIVE’. Now, if I am a subscriber, I’ll be wondering, “What the hell is he talking about?” That subscriber will have no choice but to read on the email copy to find out more. No one wants to be left out of something that someone wants to tell them about.

5. The Content

In email marketing, when you are promoting your product in an email, the mistake a lot of Internet marketers make is to describe and teach what was in the product. Although a lot of knowledge is good, teaching them is not. Why would you want to promote your product in your email when you already have a website promoting it? You have to write an email copy that can make the reader excited, curious and eager to know more. And just as they are burning up for your product, provide them with the link to your website .For more information logon to www.free-ad-system.com. Implement certain copywriting techniques in it. Learn more content generation and email copy techniques by subscribing to other Internet marketers’ emails.

These five mistakes in email marketing that most internet marketers make is something that you should watch out for. Learning from mistakes are good in this internet marketing journey. However, learning from mistakes that might cost you your sales is something not to be reckoned with.

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When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based Email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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