Bill McRea

As  a small business owner you have no doubt heard all of the buzz surrounding mobile marketing. Well, if you have been paying attention, that buzz is getting louder and louder because of the exponential increases in the number of people worldwide who use mobile phones—which for some people is their only access to the Internet because they do not have or do not use a laptop or desktop computer.  Since the most effective marketing meets your audience where they are, you can no longer afford to ignore mobile marketing. This no longer new medium has vast, untapped potential but you must be prepared with knowledge and a sound strategy for moving into the mobile marketing space.

In this article we are going to look at some of the statistics around mobile marketing while separating the facts from the hype, and we will look at some of the different  mobile marketing strategies out there that will help you gain more exposure for your business.

What is the scope of the mobile device market?

You’ll notice that we’ve said mobile device rather than simply mobile phone because with the increasing popularity of tablet PCs that began with Apple’s iPad, mobile marketing doesn’t just reach phones anymore.

With 302.9 million wireless subscribers at the end of 2010, which accounts for 96% of U.S. households owning a mobile phone and fully half of those phones will be smart phones by the end of 2011. In fact 26.6% of those households are wireless only, meaning they have given up their land lines and only use their cell phones to communicate. There were 2.1 trillion text messages sent in 2010, and spanning all ages and types of phones used, 69% of mobile subscribers use SMS (text) messaging.

Source: CTIA

Examples of mobile marketing campaigns

Some of the different ways to reach consumers on their cell phones include:

• Mobile banner ads
• SMS text messaging campaigns using short codes
• QR codes
• Mobile website
• Location based marketing
• Bluetooth proximity marketing
• Voice (Interactive Voice Response
• SMS texting contests using short codes to build your mobile database (text to win a prize)
• Use SMS alerts to engage with customers informing them of upcoming events, and send service reminders
• Send mobile coupons
• SMS to email using short codes
• Geo-location apps. Customers text in their zip codes to find the closest store location.

Mobile marketing can outperform web marketing

InsightExpress conducted a qualitative study in 2009 that concluded that mobile marketing far outperformed online web marketing by as much as nine times with regard to metrics such as purchase intent.

Source: insightexpress.com/ommamobile

You can clearly see that mobile marketing is not the future it is right now. You are leaving money, more customers, market share and mind share on the table while you wait around to decide if you want to get started with mobile marketing. Jump on mobile marketing today and engage with your customers where they are.

For more information about how you can get started with mobile marketing, visit, http://mcreasite.com/blog, where you will also discover lots of Internet marketing tips and strategies for growing your business online.

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Mobile marketing is making use of the exploding popularity and ubiquity of mobile devices to create demand and generate exposure for your products and services. Over 300 million Americans own a mobile phone, and for many of them it is their only access to the Internet. Since most people who own cell phones carry them with them practically everywhere, your message gets delivered directly into their hands while they are in action, on the move and living their lives. Mobile marketing is about effectively bringing your message to your audience where they are.

Because there are so many different kinds of mobile devices available right now with various operating systems that have different kinds of functionality, let’s break down some of the different kinds of mobile marketing campaigns.

• Text messaging (SMS) using common short codes

Users see or hear the short code and send a blank text message to that number, which then subscribes them to a mobile messaging list. You can then send future marketing messages to those subscribers. They can opt-out by replying to a text with the code: STOP and they will be automatically removed.

Most cell phones have the capability to send SMS messages, however,  subscribers can choose to not purchase a text messaging plan.

• MMS (Multi-media Messaging Service)

MMS messages can include photos, text, audio or attached video.

• Internet browser

Your marketing messages would appear as banner advertising on mobile websites, games and apps, you can create landing pages and use any other form of online marketing strategy.

• QR Codes

Quick response codes appear ‘in the wild,’ so-to-speak. These are two-dimensional, graphic codes that have contact data or a URL embedded in the image. A smart phone with a QR reader app installed can scan the code and access information on the web for your business. QR codes are used in print ads, on flyers, tee shirts, car decals—anywhere potential customers might see and scan them using their phones.

• Bluetooth proximity marketing

Proximity marketing is the localized distribution of advertising content that is location specific. Transmissions can be received by people who are in close proximity and who have mobile devices equipped to receive the messages. Proximity marketing is often used at concerts or large events such as conferences, it can be used to broadcast  information specific to that venue or audience.

Again, mobile marketing gets your message directly on devices that your target market is engaging with for a good portion of their waking hours during the day. By the end of 2011, about half of the mobile phones in use in the U.S. will be smart phones, which have:

• Internet access
• Email
• Camera
• Video
• GPS
• Music player

With the hundreds of thousands of apps that are being developed and either sold, or given away free, this provides yet another venue for mobile advertising. As people use the apps and play the games, your ad is displayed where they can click on it if it interests them.

Mobile marketing is the way to grab and hold the attention of your target audience, engage them and promote your products and services.

If you are ready to get started with mobile marketing, visit http://mcreasite.com/blog , where you will discover how to expand your brand and grow your business online today.

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In order to be successful with your niche profit blog as an affiliate marketer you’ve got to have a plan and work that plan diligently until you achieve the goals you have set. Having a strong sense of focus and drive to succeed is another vital element because as an affiliate marketer you are out on your own with no one cracking the whip over your head. There is an acronym for FOCUS, which stands for: Follow One Course Until Successful. If you learn to focus and keep your eyes on the prize you can be very successful with affiliate marketing.

1. Choose the right WordPress theme for your niche profit blog

Maybe that heading should read, “Choose the right blogging platform,” which is WordPress. There are thousands of free WordPress themes that you could use for your affiliate niche profit blog, but you should take the time to do your homework and seek out the best affiliate marketing WordPress themes. These themes are optimized to boost your blog’s CTR (click-thru rate), make Adsense ad code placement easy, and effective.

2. Major in marketing

A large portion of your time should be spent in marketing your niche profit blog. At the outset you should define your overall marketing strategy, and then break it down into steps that you can perform daily. Keep a spreadsheet where you can track all of your marketing activities. Use a blog analytics program so that you can track and measure the effectiveness of your marketing campaigns. Never stop learning about the many ways that you can market your blog and get more exposure in the marketplace.

3. Follow a Mentor

On the face of it, affiliate marketing seems fairly simple, but there are a lot of challenges to overcome before you find success. When you follow someone who has already, ‘been there and done that,’ you save time and effort by learning from the mistakes that others before you have made, but you can also emulate their success and achieve your goals much more quickly than you would on your own without guidance.

4. Be willing to invest in your success

So often new affiliate marketers always look for the free option. They want free tools, and free software and then they wonder why they are not as successful as they could be. You must be willing to invest in yourself in order to achieve your goals, and you must be willing to invest in yourself if you want others to take you seriously. Yes, the free options save you money, but investing in the best tools can give you a competitive advantage over all of those marketers who are only using the free tools.

5. Keep learning and taking action on what you learn

The Internet is such a teeming wasteland full of distractions and shiny objects that beckon to you and distract you from your path and cause you to lose the focus that we spoke of earlier. In this business things change constantly, but the basic principles of business and marketing will remain constant. Focus on your work and keep your eyes on your goals. Being successful in an online business just like anything else in life is about 80% mindset and 20% implementation. If you’ve got a mindset that is focused on success, then everything else will fall into place for you.

When you are ready to get serious about affiliate marketing with a niche profit blog, you’ll want to visit, http://www.nicheprofitblogs.com, where you will discover many other tips and strategies like these to help you make money online

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Article marketing is a great way to make affiliate income online. But when you add the power of Micro Niche Finder to your arsenal of tools, you have the opportunity to earn higher commissions because you’ll be armed with timely information to help you choose the best niches and keywords to focus on.

To get started with article marketing, you basically choose a niche, choose keywords within that niche and then find products that you can sell online that would appeal to the same demographic. Next you would write up a series of articles using your chosen keywords and post them in the top article directories with a link back to your site. When visitors read your article in the directories and then click on the link back to your website, you then have the opportunity to interest them in the affiliate programs that you are offering. If they click on your affiliate link and purchase the product, you will generate a commission.

The key to generating higher commissions is to find the best possible keywords that will attract visitors who are ready to purchase the solution that you have to offer. Your content must answer their question or provide the information that they were searching for when they typed in the search terms. When you have a powerful tool such as Micro Niche Finder at your disposal, chances are you will find those keywords that will help you to pinpoint the needs of your market and provide the solutions they are seeking.

Micro Niche Finder (MNF) is a keyword research tool that helps you to wade through all of the information in the search engines and make practical sense of it so that you can create article marketing campaigns that will attract the traffic that you need.

One of the more useful features of MNF is the SOC, or strength of competition column. When you type a keyword into a search engine and then look to see how many pages there are for that term, what you really want to know is if this is a niche where you can actually compete and get some traffic.

With SOC, you get color-coded indicators to let you know about the competition for that particular keyword.  Here’s what each of the three colors means:

Red:  This keyword is probably pretty saturated with competition and it would not be worth your trying to pursue it.

Yellow:  This keyword has fairly moderate competition.

Green:  This keyword is probably worth pursuing as there is not a ton of competition for it at this time.

Keep in mind that you want at least some competition because that shows that people are actually interested in the topic.

Another feature to keep your eye out for is ‘Hot Topics’.  This field lets you know what’s hot on Google right now in case you are looking for some timely topic keywords to include in your articles.

Micro Niche Finder is an excellent tool that can help make your article marketing campaigns more effective, but it has many other uses as well.

If you do a lot of article marketing and you need a solid keyword research tool that is easy to use and understand, you’ll want to check out, http://mcreasite.com/MicroNiche, where you can watch five, free informational videos that show you exactly how you can make money with Micro Niche Finder.

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A lot of people have made large amounts of money by selling products and services on the internet. Most people know this. Selling products and services to people who have signed up to receive your e-mails is practically money in the bank. E-mail marketing is the number one method that is behind the huge success of so many internet marketers. E-mail marketing brings more opportunities and money to marketers who are willing to give it a try. E-mail marketing is so effective because you once you have a subscriber’s email address you have created a two-way line of communication that you can now use to establish a relationship. Following are a few ways of getting people on your list.The Autoresponder Code can be a great way to boost your Sales!

If you already have a website, place a sign up form prominently on that site. The simplest way of adding an opt-in form is by using a widget. There are other codes and software that you can use to place an “opt-in” form on a site that is not blog-based. If you have a good website, you might be able to build a subscription list without a whole lot of effort. As long as the form is visible people will give you their email addresses. Even better, if focus on giving out useful and valuable information then people will come looking for your site just to get on the your list. Create some article marketing campaigns. Build your opt-in list by sending people who read your articles to your landing page. If people like your articles, there’s an excellent chance they’ll click through and become a subscriber. The process is this… your articles send readers to your landing pages which compels them to sign-up to your mailing list. Well done articles can be a great way to drive traffic to websites and increase sign-ups for e-mail marketing.The Autoresponder Code is not that complicated-Sign up NOW!

Buy some advertising space! Advertise in a way that makes it clear people can get something for free, whether it’s a gift or a newsletter. Make sure you find places to advertise that attract customers in your niche; find related blogs, newsletters and websites. Advertising your list is a very straightforward way of getting people to subscribe to your list and newsletter. This is a very honest method of list building but, for some reason, few seem to see the power that it holds. You can constantly build your list, increasing the number of potential customers all the time. You can be sure that people who sign up for your list have an interest in what you are selling. A targeted list has the kind of people you are looking for, who are seeking the kind of information and products that you provide. That’s what makes a list so powerful, the fact that it is sent to people who have asked for it. You can think of your list this way, as a group of your own personal customers!For more information about The Autoresponder Code-Click Here!

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