Article Marketing for 2011: How to Use Article Marketing to Create a Backlink Bonanza for Your Blog
Before you start rolling Your eyes at the mention of article marketing because you think it’s ‘old school’ or passé, think again. Article marketing is still an effective, viable, online marketing strategy that can benefit your website in three powerful ways:
- Article marketing creates high-quality, relevant backlinks to your site for improved SEO
- Your articles will establish you as a trusted authority and subject matter expert in your niche
- You create a flood of the best kind of targeted traffic to your site—visitors who have already consumed some of your content, so they are looking for more of what you have to offer
Article marketing was very popular back in the day for good reason—it totally works. Article marketing does take some time and effort, but once you invest that energy, your articles will continue to send you targeted traffic and sales for years to come.
How does article marketing work?
For those who are not completely clear on the concept of article marketing it’s very simple. You write a 400-600 word article based on the primary keywords for your website, include a link back to your site in the resource box at the end, and then your submit the article to an article directory. Visitors find your articles when they are searching for your keywords. Email newsletter editors may grab your article from a directory and publish it to their audience spreading your link even wider.
What is the goal of article marketing?
The basic goal of article marketing is to generate targeted traffic to your website. Don’t overlook the opportunity that articles present for you to expand your brand, and establish your credibility in your niche.
You want to craft articles that will inform, entertain, engage and entice readers, but leave them wanting more of what you have to offer, which they will find when they follow the link back to your site. Think of your articles as an hors d’oeuvre—a tasty appetizer where the content on your website is the main course. The content of your articles should showcase your unique strengths and what sets you apart in the marketplace without giving away the store in free content.
Tips for your article marketing strategy
- Write quality, original articles.
- If you re-write your articles, do it with an eye towards quality and making re-write able to stand on its own and convey the same sense of quality and originality.
- Spinning article content is a personal choice. Spinning produces a lower quality product, but it gives you exponentially more exposure. One alternative is that you can point the links from your spun articles back to the other articles that you have published online, blogs where you have guest posted and content sharing sites.
- Post your (original) articles to content sharing sites such as Hub Pages, Squidoo, Scribd, and a whole host of other sites of that nature.
- Post your articles on free blogs such as blogger, zimbio, wordpress.com, tumbler.com, etc. All of these properties will give you relevant, high quality backlinks.
Article marketing is made super-easy when you use ArticleBot software because the more articles you write, and the more places you submit them the more money you will make. Submit your articles to 400 directories and watch the traffic start rolling in. Visit, http://www.mcreasite.com/blog for tips and strategies for Internet marketing.


08. Jul, 2011 