Bill McRea

In last, today every site wants to be featured in the top ten list of the search engine. Therefore, to reach such cliff, you need to understand the algorithm of the search engines and you should implement changes according to the search engines. In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.

Doing the proper research and finding the correct keyword combination will bring you’re the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.

When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.

Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.

High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.

Getting more traffic is pointless if your site isn’t an efficient sales machine. Since there are only a “handful” of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.

For more information about Search Engine Optimization, visit::

http://www.seo-solution-india.com

Link popularity is a key element in the ranking algorithms for most search engines. The more quality web sites link to your site, the better your position will be in the search engines. There are a number of ways to improve the link popularity of your web site. Here a few strategies we use.

• Cross-link your sites
  • One way to improve your link popularity is to add a links between your own websites to less popular sites you own. It is important that the sites are not duplicates of each other and that both sites are related to each other. For example, guitarwarehouse.com links to guitar-playing-techniques.com  and vice versa. Both sites are different but they offer related content.
• Testimonials
  • Offer publishers or developers to provide a testimonial for their product. Most publishers will offer a free link from the testimonial
• Awards for you and other sites
  • You can submit your website awards to sites. These sites typically give you a link from their site. Search Google for “awards directory”   Sites like “Top 100  ____________ Sites” usually are available.
• Newsgroups and discussion forums
  • Post in newsgroups and discussion forums, add a signature file with a link to your web site. You can search for forums at Google. To find good discussion forums, just search Google for “forum directory ____________”.
• Provide a link exchange at your site
  • Offer a link directory on your web site which links to quality web sites with a similar topic. Your visitors will appreciate the links and provide incentive for other sites to link to your site. Add a links page to your web site for webmasters to exchange links.
• List your web site in the Yahoo directory
  • If you have a business web site should pay Yahoo for link in their directory US$299. The Yahoo directory is independent from Yahoo’s main search engine:
• List your website in DMOZ
  • If your web site is listed in the popular directory ODP, then your web site will have a good base for the link popularity. Google starts crawling web sites with the web sites listed in the ODP directory. The cost of the service is free.
• List your website at industry-specific directories.
  • A link at an industry specific directory is good for your website because it is a relevant link. Links from related pages are much better than links from unrelated pages.
• Write articles for article directories
  • Write articles about the topics that your website visitors are interested in. Other websites will link back to your article. You can also send your articles to article directories link ezinearticles.com. They offer articles to other websites. Your article should contain a link to your website so that other sites who publish your article will automatically link to you.

If it wasn’t for my blog, I wouldn’t make any online sales at all.

It’s true that I have a “regular” website, my so-called “main website,” which I first set up to sell my goods, in this case, men’s and women’s health products. It’s my workhorse, the source of most of my revenue. Most of my sales resulted from generic listings in the search engines, particularly Google.

That is, until Google sandboxed me.

Some of you may have heard of the legendary Google sandbox, sometimes called, “The Goggle Sandbox Effect.” What happens is that newly listed sites rank well for about two to three weeks, then suddenly drop off the radar screen. These new sites are placed in a type of probational sandbox, away from the “real” sites.

Why does this happen, you ask? There are almost as many theories as there are SEO (Search Engine Optimization) experts. Many believe that this probation period is not related to the sites themselves, but to their links. It is believed that back link (pure link popularity) credit is placed in a reserve for a period of time (2-4 months) before it is applied to ranking and has an effect. The theory behind this is to combat PR (Page Rank) purchasers from dominating PR from the beginning. It is meant to deter spam websites.

Others believe this alleged filter that is placed on new websites is an illusion. These skeptics argue that the phenomenon merely echoes already existing Google algorithm calculations.

Whatever the reason, I got sandboxed, the rug pulled out from underneath me; shiskobobbed. The high-ranking and sales that I was receiving from my site suddenly plummeted.

I was devastated. What’s a poor boy to do now?

Desperate, I wrote to a number of online SEO forums, seeking advice from the SEO gurus. Some thought it was amusing and laughed in my face. Others offered advice such as forgetting about Google for awhile and optimizing my site for the other search engines (not a bad idea). Others thought that I should continue adding content, since content is king as far as the search engines are concerned. Still others thought I should try to gain as many quality links as I should, and this would help pull me out of the sandbox (it felt more like quicksand to me.)

I committed to doing all these things, but in the meantime, what about my website and the products that I was trying to sell, the money I was hoping to make?

I kept hearing about blogs, those personal websites that are published on the Web. As you probably know, blogs contain philosophical reflections, talk about social issues, and opinions about everything under the sun. They are usually presented in journal style with a new entry each day, or almost every day.

Some people have found out that blogs can also be used to sell products. In fact, an entire industry has evolved around commercial blogging and ways to market them. Some of these commercial blogs appear in the same journal style as the most popular blogs, while others do not look any different from a regular commercial website.

At any rate, I decided to check them out. The fact that a number of blog publishers allow you to build and post your comments for free, certainly didn’t hurt either.

I studied many of the blogs that are out there on the Internet, particularly the ones relating to my niche. The more I read, the more I liked. I was surprised to learn that some of the top websites in my niche were actually blogs. They ranked high on Google and all of the other search engines. And no doubt, they were making sales.

Soon, I had a pretty good idea about how I was going to build my blog. I didn’t want to copy the others, I just needed to get an idea of how some enterprising webmasters were creating them.

Within minutes, I had created my blog, published it on the Web, and began posting and tweaking it. I inserted some HTML code to monitor my stats, and continued to work on making it a better blog. I also continued to work on my other websites, so that whenever I do climb out of Google’s sandbox, my site will get a good rating.

Not long afterwards, I made my first blog sale!

Elated, I built other blogs. The more lines you have in the water, the better chance you’ll catch a fish, right? Each was slightly different than the preceding one, but I still hawked the same products. All have links back to my “main” website, and all have brought me sales.

I might have been down, but thanks to my new-found knowledge about blogs, I wasn’t out.

So, while I’m waiting to climb out of Google’s sandbox, I have an ace in the hole and another up my sleeve that is continuing to make sales for me – my blog. Unknowingly, I had stumbled upon one of the best ways to get my products out there before the buying public.

What I had thought was the worse thing to happen turned out to be the best thing. Had Google not sandboxed me, I probably never would have discovered the awesome marketing power of blogs!

Directories will always be around, the future for directories will change as the internet changes, they will need to adapt and additional services. The third important factor in directory submission is making sure you use the correct title, keywords, and descriptions in the right category. Once your site is included in a directory the listing is permanent and you will receive traffic everyday.

Despite customer resistance, eventually the message will get through that submission is not necessary. Search engines use directories to check the value of websites, remember directories are human edited and these directories add check for the search engines, one of the most popular directories that most search engines check with is dmoz. Submitting to directories is overlooked because it is so time consuming and it has to be done manually to be done right, but it is a great search engine optimization strategy.

Each listing carries a brief summary of the content contained within. Links in directories are free, paid, or free but need a reciprocal link. A directory is a compilation of links that are organized in a way to make it easy to search on. Sometimes, you search for something in the directory and you don’t find it, not because it is not there but because the directory search script just doesn’t cut it.

If you decide to pay for a directory listing make sure the directory has a good page rank and has a proven traffic record, this way you know that the money you spent is well worth it. Many directories offer free directory submissions. Paid and free are the most common form of directory model. A one way links or a link exchange is considered a free link. Search engines like to see a site updated regularly, and maintaining the directory will assure that all the links are still functional and that all the URLs still exist.

Many sites are rejected due to inappropriate descriptions. The description is the most difficult item to define correctly. One way to get help for an accurate description is to ask friends to view your website or ask people from forums to view your site. A description is not an advertisement and should never contain superlatives or excessive marketing hype. When writing your description you are not writing it to sell your product you need to write it showing the benefit of your product, no hard sell in the description.

When using directory submissions you will see an increase in links and traffic to your site. These are great methods of driving traffic to your site. The main thing you want for your website is targeted traffic and traffic that converts into sales.

When using a directory submission service make sure you find a service that will continually add your sites links to directories even after the initial submission. By paying one price for the initial submission and never having to pay again for additional submissions to directories is what you want.

The reasons for this are simple, submitting to directories is long monotonous process, it is easier to pay a flat rate and have someone else do it for you. When choosing the service make sure you can enter more than one title, description, categories and keywords. The reason for this is that you want to rotate the title and description among the directories. Make sure you receive a submission report and snapshots of the submissions. If you don’t receive emails from the directory owners this is a good indication that your site is not really being submitted.